Google

Looker

Composite Score

8.1 /10

CX Score

8.5 /10

38 Reviews Write a Review

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What is Looker?

Looker is a platform for data that streamlines the data supply chain to create actionable information. It allows any organization to extract value from their data at web-scale, delivers powerful purpose built applications to address the needs of specific teams, and provides a flexible, embedded analytics framework with Powered by Looker.

Company Details

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Awards & Recognition

Looker won the following awards in the Business Intelligence & Analytics – Enterprise category

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7 Top Rated Capabilities

4 Top Rated Features

Latest Award, 2025

0 Top Rated Capabilities

1 Top Rated Features

2023

1 Top Rated Capabilities

2 Top Rated Features

2022

Looker Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Looker.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

83 Likeliness to Recommend

97 Plan to Renew

1
Since last award

82 Satisfaction of Cost Relative to Value

2
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Looker?

0% Negative

8% Neutral

92% Positive

Pros

Respectful
Acts with Integrity
Friendly Negotiation
Reliable

Feature Ratings

Average 79

BI Security

Data Exploration and Visualization

Operational Reporting Capabilities

Dashboard

Real-Time Visualization

Collaboration

Spatial Analysis

Data Modelling Tools

Data Connectors and Data Mashup

Intelligent Alerts and Notifications

Self Service and Ad Hoc Capabilities

Vendor Capability Ratings

Average 83

Ease of Implementation

Ease of Data Integration

Business Value Created

Quality of Features

Breadth of Features

Ease of IT Administration

Vendor Support

Usability and Intuitiveness

Ease of Customization

Product Strategy and Rate of Improvement

Availability and Quality of Training

Also Featured in...

Customer Intelligence

Score 8.6

View Looker in this category (opens in a new tab)

Sales Analytics

Score 8.5

View Looker in this category (opens in a new tab)

Business Intelligence & Analytics - Midmarket

Score 8.5

View Looker in this category (opens in a new tab)

Retail Analytics

Score 7.7

View Looker in this category (opens in a new tab)

Looker Reviews

Devibala S.

Role: Information Technology
Industry: Technology
Involvement: IT Development, Integration, and Administration

Validated Review

Verified Reviewer

Submitted Mar 2023

Likeliness to Recommend

9 /10

Pros

Performance Enhancing
Fair
Transparent
Includes Product Enhancements

Alfredo O.

Role: Consultant
Industry: Consulting
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Mar 2023

Excelent product for data analysis.

Likeliness to Recommend

10 /10

What differentiates Looker from other similar products?

It integrates perfect with Google Analytics and Youtube Analytics.

What is your favorite aspect of this product?

Ease of use and dashboard pdf export.

What do you dislike most about this product?

The mobile app UX.

What recommendations would you give to someone considering this product?

Perfecto product for giving reports to your clients.

Pros

Helps Innovate
Continually Improving Product
Reliable
Enables Productivity

Derek P.

Role: Information Technology
Industry: Insurance
Involvement: IT Development, Integration, and Administration

Validated Review

Verified Reviewer

Submitted Feb 2023

Easy to use and powerful capabilities

Likeliness to Recommend

8 /10

What differentiates Looker from other similar products?

LookML is pretty unique to Looker and maybe only a few other similar products. It allows for a business layer to exist within the product so that metrics can be defined in the platform. In addition, being linked to Google allows for a powerful integration between Google Sheets and Looker.

What is your favorite aspect of this product?

I like how the product has it's own semantic layer. Therefore, a more appropriate team is able to define metrics as opposed to a data engineer.

What do you dislike most about this product?

It is very difficult to navigate for a new user.

What recommendations would you give to someone considering this product?

I would take all the tutorials made available as well as ask a CSM to help you through the set up process and creating your first dashboard.

Pros

Reliable
Performance Enhancing
Trustworthy
Inspires Innovation

Cons

Charges for Enhancements
Less Friendly Negotiation
Slower Product Innovation

Looker

What is Looker?

Company Details

Book a Free Demo Today!

Awards & Recognition

Looker Ratings

83 Likeliness to Recommend

97 Plan to Renew

1 Since last award

82 Satisfaction of Cost Relative to Value

2 Since last award

Emotional Footprint Overview

+90 Net Emotional Footprint

How much do users love Looker?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

BI Security Data access control management, including access permissions management, user authentication and enforcement of access permissions via technology.

Data Exploration and Visualization Ability to visually manipulate, interact with, and explore data, and perform basic descriptive statistics and pattern detection.

Operational Reporting Capabilities Real-time detailed reporting to support operational business processes.

Dashboard Includes alerts and notifications, KPIs, visual analytics, and interactive features.

Real-Time Visualization Ability to analyze and visualize data as soon as it becomes available via data-streaming pipelines.

Collaboration Includes ability to view, share and direct work between co-workers in real or near real-time.

Spatial Analysis Ability to natively visualize and analyze spatial data out of the box tied to postcode, zipcode or spacial co-ordinates.

Data Modelling Tools Includes ability to model complex relationships between internal application sources and other parties.

Data Connectors and Data Mashup Connect to, merge and clean data from multiple diverse data sources.

Intelligent Alerts and Notifications Ability to create, manage, send and receive notifications, enhancing efficiency and productivity.

Self Service and Ad Hoc Capabilities Selected user groups are able to interact with BI data, slice and dice, and find answers on their own.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Also Featured in...

Customer Intelligence

Sales Analytics

Business Intelligence & Analytics - Midmarket

Retail Analytics

Looker Reviews

Devibala S.

Likeliness to Recommend

Pros

Alfredo O.

Excelent product for data analysis.

Likeliness to Recommend

Pros

Derek P.

Easy to use and powerful capabilities

Likeliness to Recommend

Pros

Cons

Most Popular Looker Comparisons

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1
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2
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Feature Ratings

BI Security

Data Exploration and Visualization

Operational Reporting Capabilities

Dashboard

Real-Time Visualization

Collaboration

Spatial Analysis

Data Modelling Tools

Data Connectors and Data Mashup

Intelligent Alerts and Notifications

Self Service and Ad Hoc Capabilities

Vendor Capability Ratings

Ease of Implementation

Ease of Data Integration

Business Value Created

Quality of Features

Breadth of Features

Ease of IT Administration

Vendor Support

Usability and Intuitiveness

Ease of Customization

Product Strategy and Rate of Improvement

Availability and Quality of Training