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Google

Looker

Composite Score

8.1 /10

CX Score

8.5 /10

39 Reviews Write a Review

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What is Looker?

Looker is a platform for data that streamlines the data supply chain to create actionable information. It allows any organization to extract value from their data at web-scale, delivers powerful purpose built applications to address the needs of specific teams, and provides a flexible, embedded analytics framework with Powered by Looker.

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Awards & Recognition

Looker won the following awards in the Business Intelligence & Analytics – Enterprise category

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2025 Emotional Footprint Champion

Latest Award, 2025

Service Experience

Latest Award, 2025

7 Top Rated Capabilities

4 Top Rated Features

2025

0 Top Rated Capabilities

1 Top Rated Features

2023

Contract Negotiation

2022

1 Top Rated Capabilities

2 Top Rated Features

2022

Looker Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Looker.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

83 Likeliness to Recommend

98 Plan to Renew

81 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+91 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Looker?

0% Negative

7% Neutral

93% Positive

Pros

Respectful
Acts with Integrity
Friendly Negotiation
Reliable

Feature Ratings

Average 79

BI Security

Data Exploration and Visualization

Operational Reporting Capabilities

Dashboard

Real-Time Visualization

Collaboration

Data Modelling Tools

Spatial Analysis

Self Service and Ad Hoc Capabilities

Data Connectors and Data Mashup

Intelligent Alerts and Notifications

Vendor Capability Ratings

Average 82

Ease of Implementation

Ease of Data Integration

Business Value Created

Quality of Features

Breadth of Features

Usability and Intuitiveness

Ease of IT Administration

Vendor Support

Ease of Customization

Product Strategy and Rate of Improvement

Availability and Quality of Training

Also Featured in...

Customer Intelligence

Score 8.6

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Sales Analytics

Score 8.5

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Business Intelligence & Analytics - Midmarket

Score 8.5

View Looker in this category (opens in a new tab)

Retail Analytics

Score 7.8

View Looker in this category (opens in a new tab)

Looker Reviews

Prateek A.

Role: Information Technology
Industry: Technology
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Mar 2022

A good data analytics and visualization tool

Likeliness to Recommend

9 /10

What differentiates Looker from other similar products?

Looker is developed by Google and is mainly used for data analytics and visualizations. We have used Looker for one of the data analytics projects where we have developed a customized data dashboard. Looker is a very efficient and customized solution.

What is your favorite aspect of this product?

1) Looker is a reliable and secured solution. 2) It can be integrated with various data sources. 3) It works on ETL methodology, i.e., extract, transform, and Load. 4) Good vendor support.

What do you dislike most about this product?

1) The user community is not so wide and hence resolving an issue online is a bit tidy task. 2) Lot of online data connectors are missing. 3) Requires addition of new and advanced charts, graphs, etc. for visualizations. 4) Integration with 3rd party vendors softwares such as Microsoft Office, AWS is quite complex.

What recommendations would you give to someone considering this product?

You can go with it if you have not a large amount of data for the transformation.

Pros

Helps Innovate
Reliable
Enables Productivity
Trustworthy

Amjed A.

Role: Public Sector
Industry: Other
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Mar 2022

Easy to use, but a bit pricey

Likeliness to Recommend

8 /10

What differentiates Looker from other similar products?

it provides a customer numbers that will boost the sales ops.

What is your favorite aspect of this product?

data generation and the ability to have it in excel form

What do you dislike most about this product?

it was at first hard to use

What recommendations would you give to someone considering this product?

tp boos to you sales use looker

Pros

Continually Improving Product
Performance Enhancing
Security Protects
Trustworthy

Cons

Less Inspiring
Leverages Incumbent Status

Juhi A.

Role: Information Technology
Industry: Technology
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Feb 2022

A good tool to work on the data analytics!

Likeliness to Recommend

9 /10

What differentiates Looker from other similar products?

We are working on very big data analytics project and hence used and evaluate multiple data analytics and business intelligence solution that fits on our requirements. Looker by Google is a very good data analytics tool that you can rely on your daily data work. It has the capability to ingest data from various sources and provide you the real-time data analytics and visualizations of your data. From my perspective, Looker is suitable for your regular data works and reporting purposes, not optimized for big data analytics and visualizations. However, Looker has gained attention from many large companies and fit on their requirements.

What is your favorite aspect of this product?

Some of the best features are: 1) It is user friendly and any user with minimal training can start working on this from the day1. 2) It has the capability to integrate with almost all the available data sources. 3) It has nice user interface with all the required modules and features within the solution. 4) It is scalable and reliable data analytics solution.

What do you dislike most about this product?

Some of the suggested improvements are: 1) Looker needs more advanced visualizations such as charts, graphs, bar charts, etc. 2) Unlike the other available BI solutions, it has less community base to help on the issues. 3) The pricing may be a challenge for small and mid-sized companies. 4) The data refresh rate is not as expected and takes lots of time for refresh.

What recommendations would you give to someone considering this product?

You can go with it for your general data query and analytics purposes. We have faced no issues yet in deployment and using it.

Pros

Helps Innovate
Continually Improving Product
Performance Enhancing
Enables Productivity

Looker

What is Looker?

Company Details

Book a Free Demo Today!

Awards & Recognition

2025 Emotional Footprint Champion

Looker Ratings

83 Likeliness to Recommend

98 Plan to Renew

81 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+91 Net Emotional Footprint

How much do users love Looker?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

BI Security Data access control management, including access permissions management, user authentication and enforcement of access permissions via technology.

Data Exploration and Visualization Ability to visually manipulate, interact with, and explore data, and perform basic descriptive statistics and pattern detection.

Operational Reporting Capabilities Real-time detailed reporting to support operational business processes.

Dashboard Includes alerts and notifications, KPIs, visual analytics, and interactive features.

Real-Time Visualization Ability to analyze and visualize data as soon as it becomes available via data-streaming pipelines.

Collaboration Includes ability to view, share and direct work between co-workers in real or near real-time.

Data Modelling Tools Includes ability to model complex relationships between internal application sources and other parties.

Spatial Analysis Ability to natively visualize and analyze spatial data out of the box tied to postcode, zipcode or spacial co-ordinates.

Self Service and Ad Hoc Capabilities Selected user groups are able to interact with BI data, slice and dice, and find answers on their own.

Data Connectors and Data Mashup Connect to, merge and clean data from multiple diverse data sources.

Intelligent Alerts and Notifications Ability to create, manage, send and receive notifications, enhancing efficiency and productivity.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Also Featured in...

Customer Intelligence

Sales Analytics

Business Intelligence & Analytics - Midmarket

Retail Analytics

Looker Reviews

Prateek A.

A good data analytics and visualization tool

Likeliness to Recommend

Pros

Amjed A.

Easy to use, but a bit pricey

Likeliness to Recommend

Pros

Cons

Juhi A.

A good tool to work on the data analytics!

Likeliness to Recommend

Pros

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Feature Ratings

BI Security

Data Exploration and Visualization

Operational Reporting Capabilities

Dashboard

Real-Time Visualization

Collaboration

Data Modelling Tools

Spatial Analysis

Self Service and Ad Hoc Capabilities

Data Connectors and Data Mashup

Intelligent Alerts and Notifications

Vendor Capability Ratings

Ease of Implementation

Ease of Data Integration

Business Value Created

Quality of Features

Breadth of Features

Usability and Intuitiveness

Ease of IT Administration

Vendor Support

Ease of Customization

Product Strategy and Rate of Improvement

Availability and Quality of Training