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Looker

Composite Score

7.8 /10

CX Score

8.1 /10

32 Reviews Write a Review

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What is Looker?

Looker is a platform for data that streamlines the data supply chain to create actionable information. It allows any organization to extract value from their data at web-scale, delivers powerful purpose built applications to address the needs of specific teams, and provides a flexible, embedded analytics framework with Powered by Looker.

Company Details

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Awards & Recognition

Looker won the following awards in the Business Intelligence & Analytics – Enterprise category

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7 Top Rated Capabilities

4 Top Rated Features

Latest Award, 2025

0 Top Rated Capabilities

1 Top Rated Features

2023

1 Top Rated Capabilities

2 Top Rated Features

2022

Looker Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Looker.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

83 Likeliness to Recommend

97 Plan to Renew

1
Since last award

79 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+88 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Looker?

0% Negative

10% Neutral

90% Positive

Pros

Respectful
Acts with Integrity
Friendly Negotiation
Reliable

Feature Ratings

Average 79

Data Exploration and Visualization

Intelligent Alerts and Notifications

BI Security

Dashboard

Collaboration

Real-Time Visualization

Operational Reporting Capabilities

Self Service and Ad Hoc Capabilities

Spatial Analysis

BI Platform Administration

Data Connectors and Data Mashup

Vendor Capability Ratings

Average 82

Ease of Data Integration

Business Value Created

Quality of Features

Ease of Implementation

Breadth of Features

Ease of IT Administration

Usability and Intuitiveness

Vendor Support

Product Strategy and Rate of Improvement

Ease of Customization

Availability and Quality of Training

Also Featured in...

Customer Intelligence

Score 8.4

View Looker in this category (opens in a new tab)

Business Intelligence & Analytics - Midmarket

Score 8.4

View Looker in this category (opens in a new tab)

Sales Analytics

Score 8.2

View Looker in this category (opens in a new tab)

Looker Reviews

Roshni P.

Role: Sales Marketing
Industry: Retail
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Feb 2022

Not as robust of a tool but good temporarily

Likeliness to Recommend

7 /10

What differentiates Looker from other similar products?

It has clear visuals that I can share with my cross functional team members.

What is your favorite aspect of this product?

the looks!

What do you dislike most about this product?

So slow when processing data

What recommendations would you give to someone considering this product?

It's a great basic visualization tool

Pros

Reliable
Performance Enhancing
Enables Productivity
Unique Features

Brent G.

Role: Information Technology
Industry: Retail
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Jan 2022

Users Love Looker! Some features feel old-school.

Likeliness to Recommend

9 /10

What differentiates Looker from other similar products?

Ease of use and user understanding.

What is your favorite aspect of this product?

User friendly. Extremely customizable.

What do you dislike most about this product?

Other BI tools offer a more new-school approach in their displays and dashboards. Drag-and-drop feature is a missing feature in designing dashboards. Their "click-and-drop" approach is weird.

What recommendations would you give to someone considering this product?

Try it out with your users!

Pros

Continually Improving Product
Reliable
Enables Productivity
Trustworthy

Pranjal S.

Role: Operations
Industry: Insurance
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Mar 2021

Make EDA easier

Likeliness to Recommend

10 /10

What differentiates Looker from other similar products?

Help us making exploratory analysis easier

What is your favorite aspect of this product?

Easy and understood flow

What do you dislike most about this product?

Price can be a bit less

What recommendations would you give to someone considering this product?

Must try this for EDA

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Looker

What is Looker?

Company Details

Book a Free Demo Today!

Awards & Recognition

Looker Ratings

83 Likeliness to Recommend

97 Plan to Renew

1 Since last award

79 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+88 Net Emotional Footprint

How much do users love Looker?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Data Exploration and Visualization Ability to visually manipulate, interact with, and explore data, and perform basic descriptive statistics and pattern detection.

Intelligent Alerts and Notifications Ability to create, manage, send and receive notifications, enhancing efficiency and productivity.

BI Security Data access control management, including access permissions management, user authentication and enforcement of access permissions via technology.

Dashboard Includes alerts and notifications, KPIs, visual analytics, and interactive features.

Collaboration Includes ability to view, share and direct work between co-workers in real or near real-time.

Real-Time Visualization Ability to analyze and visualize data as soon as it becomes available via data-streaming pipelines.

Operational Reporting Capabilities Real-time detailed reporting to support operational business processes.

Self Service and Ad Hoc Capabilities Selected user groups are able to interact with BI data, slice and dice, and find answers on their own.

Spatial Analysis Ability to natively visualize and analyze spatial data out of the box tied to postcode, zipcode or spacial co-ordinates.

BI Platform Administration Centralized console to manage BI portal administration. Management metrics and reports on usage, resource utilization, security, and other activities.

Data Connectors and Data Mashup Connect to, merge and clean data from multiple diverse data sources.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Also Featured in...

Customer Intelligence

Business Intelligence & Analytics - Midmarket

Sales Analytics

Looker Reviews

Roshni P.

Not as robust of a tool but good temporarily

Likeliness to Recommend

Pros

Brent G.

Users Love Looker! Some features feel old-school.

Likeliness to Recommend

Pros

Pranjal S.

Make EDA easier

Likeliness to Recommend

Pros

Most Popular Looker Comparisons

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1
Since last award

1
Since last award

Feature Ratings

Data Exploration and Visualization

Intelligent Alerts and Notifications

BI Security

Dashboard

Collaboration

Real-Time Visualization

Operational Reporting Capabilities

Self Service and Ad Hoc Capabilities

Spatial Analysis

BI Platform Administration

Data Connectors and Data Mashup

Vendor Capability Ratings

Ease of Data Integration

Business Value Created

Quality of Features

Ease of Implementation

Breadth of Features

Ease of IT Administration

Usability and Intuitiveness

Vendor Support

Product Strategy and Rate of Improvement

Ease of Customization

Availability and Quality of Training