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Looker

Composite Score

8.1 /10

CX Score

8.5 /10

38 Reviews Write a Review

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What is Looker?

Looker is a platform for data that streamlines the data supply chain to create actionable information. It allows any organization to extract value from their data at web-scale, delivers powerful purpose built applications to address the needs of specific teams, and provides a flexible, embedded analytics framework with Powered by Looker.

Company Details

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Awards & Recognition

Looker won the following awards in the Business Intelligence & Analytics – Enterprise category

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7 Top Rated Capabilities

4 Top Rated Features

Latest Award, 2025

0 Top Rated Capabilities

1 Top Rated Features

2023

1 Top Rated Capabilities

2 Top Rated Features

2022

Looker Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Looker.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

83 Likeliness to Recommend

97 Plan to Renew

1
Since last award

82 Satisfaction of Cost Relative to Value

2
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Looker?

0% Negative

8% Neutral

92% Positive

Pros

Respectful
Acts with Integrity
Friendly Negotiation
Reliable

Feature Ratings

Average 79

BI Security

Data Exploration and Visualization

Operational Reporting Capabilities

Dashboard

Real-Time Visualization

Collaboration

Spatial Analysis

Data Modelling Tools

Data Connectors and Data Mashup

Intelligent Alerts and Notifications

Self Service and Ad Hoc Capabilities

Vendor Capability Ratings

Average 83

Ease of Implementation

Ease of Data Integration

Business Value Created

Quality of Features

Breadth of Features

Ease of IT Administration

Vendor Support

Usability and Intuitiveness

Ease of Customization

Product Strategy and Rate of Improvement

Availability and Quality of Training

Also Featured in...

Customer Intelligence

Score 8.6

View Looker in this category (opens in a new tab)

Sales Analytics

Score 8.5

View Looker in this category (opens in a new tab)

Business Intelligence & Analytics - Midmarket

Score 8.5

View Looker in this category (opens in a new tab)

Retail Analytics

Score 7.7

View Looker in this category (opens in a new tab)

Looker Reviews

John O.

Role: Information Technology
Industry: Finance
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted May 2025

Flexible Analytics Platform with Room for AI

Likeliness to Recommend

10 /10

What differentiates Looker from other similar products?

Looker differentiates itself from other BI and analytics platforms through its unique approach to data modeling, cloud-native architecture, and strong developer-centric features

What is your favorite aspect of this product?

My favorite aspect of Looker BI is its LookML data modeling layer. This feature provides a powerful, reusable, and centralized way to define business logic and metrics, which ensures consistency across all reports and dashboards.

What do you dislike most about this product?

What I dislike most about Looker BI is its steep learning curve and complexity for new users, especially those without a technical background.

What recommendations would you give to someone considering this product?

Looker thrives in environments with strong data engineering or analytics engineering resources who can build and maintain LookML models. Ensure you have or can hire talent comfortable with SQL and LookML coding. Spend time upfront designing a clean, reusable LookML data model. This foundation will pay off with consistent metrics, easier maintenance, and scalable self-service analytics.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

OMUADA D.

Role: Sales Marketing
Industry: Banking
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Mar 2025

wonderful Data Platform

Likeliness to Recommend

6 /10

What differentiates Looker from other similar products?

Looker doesn’t move or store your data

What is your favorite aspect of this product?

My favorite aspect of Looker is its powerful data modeling layer, LookML

What do you dislike most about this product?

Compared to tools like Power BI, some third-party integrations still need workarounds or added configuration.

What recommendations would you give to someone considering this product?

Use the Community & Support Resources

Pros

Reliable
Enables Productivity
Trustworthy
Unique Features

Vipul J.

Role: Operations
Industry: Finance
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Feb 2025

Innovating tool to replace tableau for Data Needs

Likeliness to Recommend

8 /10

What differentiates Looker from other similar products?

Google Looker is a tool with deep customization, complex data modeling, and integration with Google Cloud, Looker is a great choice. On the other hand, if user-friendly interfaces, powerful data visualization, and ease of use are your priorities, Tableau could be more suitable

What is your favorite aspect of this product?

integration with Google Cloud

What do you dislike most about this product?

greater complexity for advanced uses, higher costs, and limited out-of-the-box visualization options.

What recommendations would you give to someone considering this product?

Worth trying to experience if you have been using Tableau to have a fair comparison and decide on Which product has what and which hasn't

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Looker

What is Looker?

Company Details

Book a Free Demo Today!

Awards & Recognition

Looker Ratings

83 Likeliness to Recommend

97 Plan to Renew

1 Since last award

82 Satisfaction of Cost Relative to Value

2 Since last award

Emotional Footprint Overview

+90 Net Emotional Footprint

How much do users love Looker?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

BI Security Data access control management, including access permissions management, user authentication and enforcement of access permissions via technology.

Data Exploration and Visualization Ability to visually manipulate, interact with, and explore data, and perform basic descriptive statistics and pattern detection.

Operational Reporting Capabilities Real-time detailed reporting to support operational business processes.

Dashboard Includes alerts and notifications, KPIs, visual analytics, and interactive features.

Real-Time Visualization Ability to analyze and visualize data as soon as it becomes available via data-streaming pipelines.

Collaboration Includes ability to view, share and direct work between co-workers in real or near real-time.

Spatial Analysis Ability to natively visualize and analyze spatial data out of the box tied to postcode, zipcode or spacial co-ordinates.

Data Modelling Tools Includes ability to model complex relationships between internal application sources and other parties.

Data Connectors and Data Mashup Connect to, merge and clean data from multiple diverse data sources.

Intelligent Alerts and Notifications Ability to create, manage, send and receive notifications, enhancing efficiency and productivity.

Self Service and Ad Hoc Capabilities Selected user groups are able to interact with BI data, slice and dice, and find answers on their own.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Also Featured in...

Customer Intelligence

Sales Analytics

Business Intelligence & Analytics - Midmarket

Retail Analytics

Looker Reviews

John O.

Flexible Analytics Platform with Room for AI

Likeliness to Recommend

Pros

OMUADA D.

wonderful Data Platform

Likeliness to Recommend

Pros

Vipul J.

Innovating tool to replace tableau for Data Needs

Likeliness to Recommend

Pros

Most Popular Looker Comparisons

Microsoft Power BI

Tableau

Qlik Sense

Logi Symphony

Oracle Analytics Cloud

SAP BusinessObjects

1
Since last award

2
Since last award

Feature Ratings

BI Security

Data Exploration and Visualization

Operational Reporting Capabilities

Dashboard

Real-Time Visualization

Collaboration

Spatial Analysis

Data Modelling Tools

Data Connectors and Data Mashup

Intelligent Alerts and Notifications

Self Service and Ad Hoc Capabilities

Vendor Capability Ratings

Ease of Implementation

Ease of Data Integration

Business Value Created

Quality of Features

Breadth of Features

Ease of IT Administration

Vendor Support

Usability and Intuitiveness

Ease of Customization

Product Strategy and Rate of Improvement

Availability and Quality of Training