What is Looker?

Looker is a platform for data that streamlines the data supply chain to create actionable information. It allows any organization to extract value from their data at web-scale, delivers powerful purpose built applications to address the needs of specific teams, and provides a flexible, embedded analytics framework with Powered by Looker.

Company Details


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Awards & Recognition

Looker won the following awards in the Sales Analytics category

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Looker Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Looker.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

84 Likeliness to Recommend

1
Since last award

93 Plan to Renew

5
Since last award

79 Satisfaction of Cost Relative to Value

2
Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Looker?

1% Negative
8% Neutral
91% Positive

Pros

  • Reliable
  • Transparent
  • Altruistic
  • Fair

Feature Ratings

Average 82

Dashboard

87

Predictive Time-Series Reporting & Analytics

84

Collaboration

84

Scenario Analysis

83

Pipeline Planning

82

Predictive Sales Forecasting

82

Data Ingestion and Interoperability

81

Intelligent Alerts and Notifications

81

Territory Analytics and Management

81

Visual Pipeline Monitoring

79

Artificial Intelligence-Based Insights

74

Vendor Capability Ratings

Average 81

Ease of IT Administration

84

Ease of Data Integration

84

Business Value Created

83

Quality of Features

83

Ease of Customization

81

Breadth of Features

81

Vendor Support

81

Usability and Intuitiveness

80

Availability and Quality of Training

78

Product Strategy and Rate of Improvement

76

Ease of Implementation

75

Looker Reviews

Brent G.

  • Role: Information Technology
  • Industry: Retail
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Jan 2022

Users Love Looker! Some features feel old-school.

Likeliness to Recommend

9 /10

What differentiates Looker from other similar products?

Ease of use and user understanding.

What is your favorite aspect of this product?

User friendly. Extremely customizable.

What do you dislike most about this product?

Other BI tools offer a more new-school approach in their displays and dashboards. Drag-and-drop feature is a missing feature in designing dashboards. Their "click-and-drop" approach is weird.

What recommendations would you give to someone considering this product?

Try it out with your users!

Pros

  • Continually Improving Product
  • Reliable
  • Enables Productivity
  • Trustworthy

Dharmesh S.

  • Role: C-Level
  • Industry: Retail
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Jan 2022

Looker for our Business MIS team

Likeliness to Recommend

8 /10

What differentiates Looker from other similar products?

Looker is a BI application with an analytics-oriented application server that sits on top of relational data stores. It includes an end-user interface for exploring data, a reusable development paradigm for data discovery, and an API for supporting data in other systems.

What is your favorite aspect of this product?

Provides interesting data, provided the databases exist for it to be sliced. Delivery system is relatively easy to use. Customers can pick up the report creation pretty quickly.

What do you dislike most about this product?

API is difficult to use, especially with auth problems. LookMLs can be confusing with referenced objects. Maintaining on-prem servers requires a lot of maintenance. In the cloud the data writes slowly.

What recommendations would you give to someone considering this product?

For less evolved reporting, it is not bad at all. It is not designed to scale, fully. I mean that as long as you do not intend to scale, it is a good product for your company. Log aggregation level reporting is not suited for Looker.

Pros

  • Helps Innovate
  • Reliable
  • Enables Productivity
  • Trustworthy

Aimee V.

  • Role: Operations
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Jan 2022

Levels the data-driven playing field

Likeliness to Recommend

10 /10

What differentiates Looker from other similar products?

Looker is different from Mode or Tableau in its plug-and-play simplicity of use for non-technical team members. Once fields and dimensions are set up, users don't need knowledge of SQL to research, analyze, plan, and predict using their organization's powerful data. For those who want to take it a step further, developing is straightforward, making it a great product for those with career growth aspirations in analytics without as much experience needed.

What is your favorite aspect of this product?

I love how accessible everything is. Anyone on the team can answer basically any question with a quick query.

What do you dislike most about this product?

People who are more experienced with SQL may find other options, such as Mode, simpler to query. If an organization uses Looker along with another product, there is risk of an information bottleneck. It's important that more advanced data analysts spend time with the product to ensure that ease and access of data breaks down information barriers between departments and team members of different skill levels.

What recommendations would you give to someone considering this product?

Make sure someone in the organization identified to take the time to understand and develop Looker, and someone will be available to continuously reevaluate tables and joins as your product grows. Support is extremely helpful, but an internal champion or two will ensure that everyone is up and running and has access to everything they need all the time.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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