Google

Looker

Composite Score

8.2 /10

CX Score

8.5 /10

48 Reviews Write a Review

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What is Looker?

Looker is a platform for data that streamlines the data supply chain to create actionable information. It allows any organization to extract value from their data at web-scale, delivers powerful purpose built applications to address the needs of specific teams, and provides a flexible, embedded analytics framework with Powered by Looker.

Company Details

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Awards & Recognition

Looker won the following awards in the Sales Analytics category

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5 Top Rated Capabilities

3 Top Rated Features

2024

1 Top Rated Capabilities

1 Top Rated Features

2023

0 Top Rated Capabilities

2 Top Rated Features

2022

Looker Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Looker.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

84 Likeliness to Recommend

1
Since last award

93 Plan to Renew

5
Since last award

79 Satisfaction of Cost Relative to Value

2
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Looker?

1% Negative

8% Neutral

91% Positive

Pros

Reliable
Transparent
Altruistic
Fair

Feature Ratings

Average 82

Dashboard

Predictive Time-Series Reporting & Analytics

Collaboration

Scenario Analysis

Pipeline Planning

Predictive Sales Forecasting

Data Ingestion and Interoperability

Intelligent Alerts and Notifications

Territory Analytics and Management

Visual Pipeline Monitoring

Artificial Intelligence-Based Insights

Vendor Capability Ratings

Average 81

Ease of IT Administration

Ease of Data Integration

Business Value Created

Quality of Features

Ease of Customization

Breadth of Features

Vendor Support

Usability and Intuitiveness

Availability and Quality of Training

Product Strategy and Rate of Improvement

Ease of Implementation

Also Featured in...

Customer Intelligence

Score 8.4

View Looker in this category (opens in a new tab)

Business Intelligence & Analytics - Midmarket

Score 8.4

View Looker in this category (opens in a new tab)

Business Intelligence & Analytics – Enterprise

Score 7.8

View Looker in this category (opens in a new tab)

Looker Reviews

Isioma O.

Role: Information Technology
Industry: Agriculture
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jan 2025

Useful Product for Sales Analytics

Likeliness to Recommend

5 /10

What differentiates Looker from other similar products?

Looker differentiates itself from other similar products through its LookML modeling language, which allows for centralized and reusable data models, ensuring consistency across an organization. Unlike traditional BI tools, Looker enables deep customization and flexibility in building interactive dashboards and reports while keeping the data governance intact. Additionally, Looker offers a strong data integration capability, seamlessly connecting with various databases and cloud data sources, and supports real-time analytics. Its collaboration features, allowing teams to share insights and collaborate directly within the platform, further set

What is your favorite aspect of this product?

My favorite aspect of Looker is its LookML modeling language. It enables users to define and organize data in a centralized way, making it easier to manage and scale complex datasets across teams. This approach ensures data consistency and reduces manual errors. The ability to create reusable models also saves time and provides flexibility in creating interactive and customized reports and dashboards without compromising data integrity.

What do you dislike most about this product?

One aspect I dislike about Looker is its steep learning curve, particularly when it comes to LookML. While LookML offers powerful customization, it can be challenging for new users or those without a strong technical background to master. Additionally, the need for specialized knowledge to build models and manage data can make initial adoption slower compared to more user-friendly BI tools.

What recommendations would you give to someone considering this product?

Leverage Collaboration Features: Make the most of Looker's collaboration tools to share insights, reports, and dashboards across teams. It can enhance decision-making and make data more accessible throughout the organization. Start with a Pilot: Consider running a pilot program with Looker to assess its fit with your organization's needs. This will allow you to evaluate its usability, data modeling process, and overall effectiveness before full deployment. By focusing on these areas, you can maximize the value of Looker and ensure it aligns with your business and technical requirements.

Pros

Unique Features
Trustworthy
Efficient Service
Respectful

Cons

Under Delivered

Chizoba A.

Role: Student Academic
Industry: Finance
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jan 2025

Fantastic Product

Likeliness to Recommend

8 /10

What differentiates Looker from other similar products?

Enterprise Level Governance

What is your favorite aspect of this product?

Google ecosystem integration

What do you dislike most about this product?

I dislike no aspect

What recommendations would you give to someone considering this product?

Looker is a strong choice for organizations requiring advanced data modeling, comprehensive analytics

Pros

Efficient Service
Over Delivered
Helps Innovate
Continually Improving Product

Zain K.

Role: Finance
Industry: Finance
Involvement: IT Development, Integration, and Administration

Validated Review

Verified Reviewer

Submitted Oct 2024

Easy to use, User interface can be better

Likeliness to Recommend

8 /10

What differentiates Looker from other similar products?

Ease of integration, Easy data manipulation, Dashboards are better, Data management is top notch

What is your favorite aspect of this product?

Dashboard. Saves my life all the time.

What do you dislike most about this product?

Cost and UI

What recommendations would you give to someone considering this product?

If you're a data cruncher looker works for very well for: Data management, Data visualisation, Data integration, Analytics

Pros

Reliable
Performance Enhancing
Enables Productivity
Caring

Looker

What is Looker?

Company Details

Need Assistance?

Awards & Recognition

Looker Ratings

84 Likeliness to Recommend

1 Since last award

93 Plan to Renew

5 Since last award

79 Satisfaction of Cost Relative to Value

2 Since last award

Emotional Footprint Overview

+90 Net Emotional Footprint

How much do users love Looker?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Dashboard Generate presentation ready QBRs, reports and dashboards. Includes progress to goal, growth forecasts, average sales cycle and ACV, and lead source analysis.

Predictive Time-Series Reporting & Analytics Includes time-series analytics on critical sales metrics, including forecasts, pipeline, activity, and quota attainment.

Collaboration Includes ability to view, share and direct work between co-workers in real or near real-time.

Scenario Analysis The solution provides the ability to create and model different projected revenue and growth scenarios based on multivariate, user-defined conditions.

Pipeline Planning Determine how much pipeline is necessary to meet revenue targets, specifically, understand if there is sufficient pipeline coverage for a given quarter.

Predictive Sales Forecasting Includes the ability to project sales/revenue over a specified period of time, using a combination of historical performance and/or external signals.

Data Ingestion and Interoperability Includes bidirectional connections with external sources of data i.e. CRM Systems and Marketing Automation Tools, to improve the breadth of contact information.

Intelligent Alerts and Notifications Includes notifications across a range of channels including in-platform (tray notification), SMS and email customized to trigger in specific circumstances.

Territory Analytics and Management Includes the ability to analyze capacity and allocate resources for targeting key segments in a given territory or market.

Visual Pipeline Monitoring Includes customizable visualizations of the sales pipeline for monitoring pipeline health, risk, quality and goal progression.

Artificial Intelligence-Based Insights Includes predictive insights and forecasted on artificial intelligence rather than purely historical data.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Also Featured in...

Customer Intelligence

Business Intelligence & Analytics - Midmarket

Business Intelligence & Analytics – Enterprise

Looker Reviews

Isioma O.

Useful Product for Sales Analytics

Likeliness to Recommend

Pros

Cons

Chizoba A.

Fantastic Product

Likeliness to Recommend

Pros

Zain K.

Easy to use, User interface can be better

Likeliness to Recommend

Pros

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Feature Ratings

Dashboard

Predictive Time-Series Reporting & Analytics

Collaboration

Scenario Analysis

Pipeline Planning

Predictive Sales Forecasting

Data Ingestion and Interoperability

Intelligent Alerts and Notifications

Territory Analytics and Management

Visual Pipeline Monitoring

Artificial Intelligence-Based Insights

Vendor Capability Ratings

Ease of IT Administration

Ease of Data Integration

Business Value Created

Quality of Features

Ease of Customization

Breadth of Features

Vendor Support

Usability and Intuitiveness

Availability and Quality of Training

Product Strategy and Rate of Improvement

Ease of Implementation