What is Looker?

Looker is a platform for data that streamlines the data supply chain to create actionable information. It allows any organization to extract value from their data at web-scale, delivers powerful purpose built applications to address the needs of specific teams, and provides a flexible, embedded analytics framework with Powered by Looker.

Company Details


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Awards & Recognition

Looker won the following awards in the Sales Analytics category

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Looker Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Looker.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

84 Likeliness to Recommend

1
Since last award

93 Plan to Renew

5
Since last award

79 Satisfaction of Cost Relative to Value

2
Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Looker?

1% Negative
8% Neutral
91% Positive

Pros

  • Reliable
  • Transparent
  • Altruistic
  • Fair

Feature Ratings

Average 82

Dashboard

87

Predictive Time-Series Reporting & Analytics

84

Collaboration

84

Scenario Analysis

83

Pipeline Planning

82

Predictive Sales Forecasting

82

Data Ingestion and Interoperability

81

Intelligent Alerts and Notifications

81

Territory Analytics and Management

81

Visual Pipeline Monitoring

79

Artificial Intelligence-Based Insights

74

Vendor Capability Ratings

Average 81

Ease of IT Administration

84

Ease of Data Integration

84

Business Value Created

83

Quality of Features

83

Ease of Customization

81

Breadth of Features

81

Vendor Support

81

Usability and Intuitiveness

80

Availability and Quality of Training

78

Product Strategy and Rate of Improvement

76

Ease of Implementation

75

Looker Reviews

Isioma O.

  • Role: Information Technology
  • Industry: Agriculture
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jan 2025

Useful Product for Sales Analytics

Likeliness to Recommend

5 /10

What differentiates Looker from other similar products?

Looker differentiates itself from other similar products through its LookML modeling language, which allows for centralized and reusable data models, ensuring consistency across an organization. Unlike traditional BI tools, Looker enables deep customization and flexibility in building interactive dashboards and reports while keeping the data governance intact. Additionally, Looker offers a strong data integration capability, seamlessly connecting with various databases and cloud data sources, and supports real-time analytics. Its collaboration features, allowing teams to share insights and collaborate directly within the platform, further set

What is your favorite aspect of this product?

My favorite aspect of Looker is its LookML modeling language. It enables users to define and organize data in a centralized way, making it easier to manage and scale complex datasets across teams. This approach ensures data consistency and reduces manual errors. The ability to create reusable models also saves time and provides flexibility in creating interactive and customized reports and dashboards without compromising data integrity.

What do you dislike most about this product?

One aspect I dislike about Looker is its steep learning curve, particularly when it comes to LookML. While LookML offers powerful customization, it can be challenging for new users or those without a strong technical background to master. Additionally, the need for specialized knowledge to build models and manage data can make initial adoption slower compared to more user-friendly BI tools.

What recommendations would you give to someone considering this product?

Leverage Collaboration Features: Make the most of Looker's collaboration tools to share insights, reports, and dashboards across teams. It can enhance decision-making and make data more accessible throughout the organization. Start with a Pilot: Consider running a pilot program with Looker to assess its fit with your organization's needs. This will allow you to evaluate its usability, data modeling process, and overall effectiveness before full deployment. By focusing on these areas, you can maximize the value of Looker and ensure it aligns with your business and technical requirements.

Pros

  • Unique Features
  • Trustworthy
  • Efficient Service
  • Respectful

Cons

  • Under Delivered

Chizoba A.

  • Role: Student Academic
  • Industry: Finance
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jan 2025

Fantastic Product

Likeliness to Recommend

8 /10

What differentiates Looker from other similar products?

Enterprise Level Governance

What is your favorite aspect of this product?

Google ecosystem integration

What do you dislike most about this product?

I dislike no aspect

What recommendations would you give to someone considering this product?

Looker is a strong choice for organizations requiring advanced data modeling, comprehensive analytics

Pros

  • Efficient Service
  • Over Delivered
  • Helps Innovate
  • Continually Improving Product

Zain K.

  • Role: Finance
  • Industry: Finance
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Oct 2024

Easy to use, User interface can be better

Likeliness to Recommend

8 /10

What differentiates Looker from other similar products?

Ease of integration, Easy data manipulation, Dashboards are better, Data management is top notch

What is your favorite aspect of this product?

Dashboard. Saves my life all the time.

What do you dislike most about this product?

Cost and UI

What recommendations would you give to someone considering this product?

If you're a data cruncher looker works for very well for: Data management, Data visualisation, Data integration, Analytics

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Caring

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