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Looker

Composite Score

8.5 /10

CX Score

8.8 /10

59 Reviews Write a Review

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What is Looker?

Looker is a platform for data that streamlines the data supply chain to create actionable information. It allows any organization to extract value from their data at web-scale, delivers powerful purpose built applications to address the needs of specific teams, and provides a flexible, embedded analytics framework with Powered by Looker.

Company Details

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Awards & Recognition

Looker won the following awards in the Sales Analytics category

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0 Top Rated Capabilities

1 Top Rated Features

Latest Award, 2025

5 Top Rated Capabilities

3 Top Rated Features

2024

1 Top Rated Capabilities

1 Top Rated Features

2023

0 Top Rated Capabilities

2 Top Rated Features

2022

Looker Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Looker.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

84 Likeliness to Recommend

94 Plan to Renew

2
Since last award

78 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Looker?

1% Negative

6% Neutral

93% Positive

Pros

Reliable
Transparent
Respectful
Fair

Feature Ratings

Average 81

Dashboard

Collaboration

Data Ingestion and Interoperability

Predictive Time-Series Reporting & Analytics

Scenario Analysis

Predictive Sales Forecasting

Intelligent Alerts and Notifications

Visual Pipeline Monitoring

Territory Analytics and Management

Pipeline Planning

Artificial Intelligence-Based Insights

Vendor Capability Ratings

Average 80

Ease of Data Integration

Business Value Created

Vendor Support

Quality of Features

Breadth of Features

Usability and Intuitiveness

Ease of IT Administration

Ease of Customization

Ease of Implementation

Availability and Quality of Training

Product Strategy and Rate of Improvement

Also Featured in...

Customer Intelligence

Score 8.6

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Business Intelligence & Analytics - Midmarket

Score 8.5

View Looker in this category (opens in a new tab)

Business Intelligence & Analytics – Enterprise

Score 8.1

View Looker in this category (opens in a new tab)

Retail Analytics

Score 7.7

View Looker in this category (opens in a new tab)

Looker Reviews

Ogheneovo I.

Role: Information Technology
Industry: Retail
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Apr 2025

Good for data exploration

Likeliness to Recommend

8 /10

What differentiates Looker from other similar products?

Looker differentiates itself with its modeling layer (LookML), which provides a centralized, reusable approach to defining business metrics and data logic

What is your favorite aspect of this product?

My favorite aspect of Looker is its LookML modeling layer, which allows for consistent, reusable definitions of metrics and dimensions across all reports, ensuring data accuracy and reducing redundant work for teams.

What do you dislike most about this product?

What I dislike most about looker is its complexity for new users.

What recommendations would you give to someone considering this product?

I recommend investing time in learning LookML early on to fully leverage Looker’s modeling capabilities.

Pros

Helps Innovate
Respectful
Continually Improving Product
Performance Enhancing

Amrutha V.

Role: Information Technology
Industry: Technology
Involvement: Initial Implementation

Validated Review

Verified Reviewer

Submitted Mar 2025

Powerful Data Analytics Platform for Deep Insights

Likeliness to Recommend

9 /10

What differentiates Looker from other similar products?

Looker connects directly to a company's data warehouse (e.g., BigQuery, Redshift, Snowflake) rather than storing data in its own platform. This approach ensures that businesses are always working with the most up-to-date data, eliminating the need for data replication. Looker promotes collaboration with features like comments on dashboards and reports, making it easier for teams to share insights and make data-driven decisions collectively. This sets it apart from many tools that are more siloed.

What is your favorite aspect of this product?

My favorite aspect of Looker is its LookML modeling layer. It allows teams to define data models centrally, ensuring consistency in metrics, calculations, and reporting across the entire organization. This not only reduces the risk of errors but also empowers teams to create reusable, scalable data structures that can be easily modified or expanded as business needs evolve.

What do you dislike most about this product?

One common critique of Looker is its steep learning curve, especially when it comes to LookML. For users who are not familiar with coding or data modeling, it can be challenging to set up and customize the data models. This often requires a solid understanding of SQL and LookML syntax, which can be a barrier for non-technical users or teams without a dedicated data engineering resource.

What recommendations would you give to someone considering this product?

Looker relies heavily on LookML, a modeling language that requires some technical knowledge, especially in SQL. Make sure you have or can hire a team member (or work with a consultant) who is comfortable with LookML and data modeling. This will be crucial for getting the most out of the platform. Begin with a pilot project or a small team to test out Looker’s capabilities. Start by connecting to one data source and building a few simple dashboards. As you get more comfortable, you can gradually scale up to more complex data integrations and reports.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

OMUADA D.

Role: Sales Marketing
Industry: Banking
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Mar 2025

wonderful Data Platform

Likeliness to Recommend

6 /10

What differentiates Looker from other similar products?

Looker doesn’t move or store your data

What is your favorite aspect of this product?

My favorite aspect of Looker is its powerful data modeling layer, LookML

What do you dislike most about this product?

Compared to tools like Power BI, some third-party integrations still need workarounds or added configuration.

What recommendations would you give to someone considering this product?

Use the Community & Support Resources

Pros

Reliable
Enables Productivity
Trustworthy
Unique Features

Looker

What is Looker?

Company Details

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Awards & Recognition

Looker Ratings

84 Likeliness to Recommend

94 Plan to Renew

2 Since last award

78 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+90 Net Emotional Footprint

How much do users love Looker?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Dashboard Generate presentation ready QBRs, reports and dashboards. Includes progress to goal, growth forecasts, average sales cycle and ACV, and lead source analysis.

Collaboration Includes ability to view, share and direct work between co-workers in real or near real-time.

Data Ingestion and Interoperability Includes bidirectional connections with external sources of data i.e. CRM Systems and Marketing Automation Tools, to improve the breadth of contact information.

Predictive Time-Series Reporting & Analytics Includes time-series analytics on critical sales metrics, including forecasts, pipeline, activity, and quota attainment.

Scenario Analysis The solution provides the ability to create and model different projected revenue and growth scenarios based on multivariate, user-defined conditions.

Predictive Sales Forecasting Includes the ability to project sales/revenue over a specified period of time, using a combination of historical performance and/or external signals.

Intelligent Alerts and Notifications Includes notifications across a range of channels including in-platform (tray notification), SMS and email customized to trigger in specific circumstances.

Visual Pipeline Monitoring Includes customizable visualizations of the sales pipeline for monitoring pipeline health, risk, quality and goal progression.

Territory Analytics and Management Includes the ability to analyze capacity and allocate resources for targeting key segments in a given territory or market.

Pipeline Planning Determine how much pipeline is necessary to meet revenue targets, specifically, understand if there is sufficient pipeline coverage for a given quarter.

Artificial Intelligence-Based Insights Includes predictive insights and forecasted on artificial intelligence rather than purely historical data.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Also Featured in...

Customer Intelligence

Business Intelligence & Analytics - Midmarket

Business Intelligence & Analytics – Enterprise

Retail Analytics

Looker Reviews

Ogheneovo I.

Good for data exploration

Likeliness to Recommend

Pros

Amrutha V.

Powerful Data Analytics Platform for Deep Insights

Likeliness to Recommend

Pros

OMUADA D.

wonderful Data Platform

Likeliness to Recommend

Pros

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Feature Ratings

Dashboard

Collaboration

Data Ingestion and Interoperability

Predictive Time-Series Reporting & Analytics

Scenario Analysis

Predictive Sales Forecasting

Intelligent Alerts and Notifications

Visual Pipeline Monitoring

Territory Analytics and Management

Pipeline Planning

Artificial Intelligence-Based Insights

Vendor Capability Ratings

Ease of Data Integration

Business Value Created

Vendor Support

Quality of Features

Breadth of Features

Usability and Intuitiveness

Ease of IT Administration

Ease of Customization

Ease of Implementation

Availability and Quality of Training

Product Strategy and Rate of Improvement