
What is Looker?
Looker is a platform for data that streamlines the data supply chain to create actionable information. It allows any organization to extract value from their data at web-scale, delivers powerful purpose built applications to address the needs of specific teams, and provides a flexible, embedded analytics framework with Powered by Looker.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
84 Likeliness to Recommend
1
Since last award
93 Plan to Renew
5
Since last award
79 Satisfaction of Cost Relative to Value
2
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Looker?
Pros
- Reliable
- Transparent
- Altruistic
- Fair
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Dashboard
Predictive Time-Series Reporting & Analytics
Collaboration
Scenario Analysis
Pipeline Planning
Predictive Sales Forecasting
Data Ingestion and Interoperability
Intelligent Alerts and Notifications
Territory Analytics and Management
Visual Pipeline Monitoring
Artificial Intelligence-Based Insights
Vendor Capability Ratings
Ease of IT Administration
Ease of Data Integration
Business Value Created
Quality of Features
Ease of Customization
Breadth of Features
Vendor Support
Usability and Intuitiveness
Availability and Quality of Training
Product Strategy and Rate of Improvement
Ease of Implementation
Also Featured in...
Looker Reviews

Shane M.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Feb 2023
Positive Google Looker Recommendation
Likeliness to Recommend
What differentiates Looker from other similar products?
It's integration with Goole changed the game as it now has touches of Google Data Studio Features and naturally links to other first party Google products. This is really efficient and effective for organisations using the whole Google stack
What is your favorite aspect of this product?
It has tons of first party data connectors that is always increasing. It also has built it templates that makes it easy to build a complex dashboard as the fundamentals are already mapped out and you just need to add the element of customization
What do you dislike most about this product?
Switching between windows in the user interface can be daunting for first time users but as you grow on it you understand that for a complicated product with so many options it actually is a great user interface. It balances the volume of features as much as it can
What recommendations would you give to someone considering this product?
Absolutely go for it it will improve productivity across the BI, data and analytics part of your organisation. These also affect other departments as dashboard built in Looker are essential for every part of the orgnaisation as data is basically what everything is based on and decisions are made from.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.

Frances C.
- Role: Finance
- Industry: Banking
- Involvement: End User of Application
Submitted Jan 2023
A dynamic and modern tool for sales data analysis
Likeliness to Recommend
What differentiates Looker from other similar products?
The issue of extensibility when dealing with huge data volumes is one of the minor drawbacks I have seen with this program. Additionally, it has numerous monitoring problems; we've had to repeatedly rearrange everything. The ability to set scheduled reports, which is another wonderful approach to eliminate the need for a middleman between different consumers, is the most unique and greatest feature. Looker excels in providing customers and users with comprehensive statistical data. The system's remarkable attributes of adaptability, durability, and versatility have led to a large base of happy customers.
What is your favorite aspect of this product?
I just don't know where to begin! I found this approach to be the greatest for everything I sought for. First of all, I must say how good it feels to have boosted my data evaluation process. Second, powerful reporting capabilities are currently the most sought-after feature, and Looker excels in this area since I can use it to build various illustrative reports of sales figures.
What do you dislike most about this product?
I agree that it uses cutting-edge techniques, but compared to its competitors, it is more expensive and requires a substantial initial commitment. Managing separate directories and tabs for each purpose is another annoyance I require several search tools, including a tab for payments, a separate folder only for account searches, and a separate directory only for waller statistics.
What recommendations would you give to someone considering this product?
For handling or transmitting data centered on the compilation of contextual information, sales analytics, and complete reporting it is a more advantageous and innovative system. Support for it is expanding quickly. The sales staff is always best served by the availability of more adoring features in addition to solid security.
Pros
- Reliable
- Enables Productivity
- Efficient Service
- Caring
Please tell us why you think this review should be flagged.
Albert A.
- Role: Operations
- Industry: Biotechnology
- Involvement: End User of Application
Submitted Jan 2023
Well-cultivated and innovative system.
Likeliness to Recommend
What differentiates Looker from other similar products?
Looker is a well-cultivated solution that offers creative uses for sales data. The astounding feature is that it includes an improved set of tools for tailored data experiences. Simply expressed, Looker is an awesome tool that allows us to engage with our content in a relaxing, spontaneous, and purposeful way.
What is your favorite aspect of this product?
This system has brought innovative forms for my entire sales team to finish the work more swiftly. Now, it's possible to generate any sophisticated or technically challenging reports with little to no work. There are many different patterns, and the structure is an aspect that also strikes out at first glance. Not to mention, it also has a very adaptable user interface.
What do you dislike most about this product?
I know that today we all love highly automotive and dynamic tools but Looker takes some time to understand all of its wonderful functions If you put some work into it and have a clear picture in mind of what you want to do, you can usually dislodge this learning curve a little quickly. However, the key element is that you must put forth some effort.
What recommendations would you give to someone considering this product?
When I first started using it, I wasn't sure if it would provide us with a return on our investment or if we are just wasting money because of how complicated it is. But as time passed on, I became aware of its true potential and learned why it was so sophisticated. I advise users to choose this and stick with it. Although complex, this intricacy is required to give you more advantages and cutting-edge capabilities.
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Trustworthy
Please tell us why you think this review should be flagged.
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