What is Looker?

Looker is a platform for data that streamlines the data supply chain to create actionable information. It allows any organization to extract value from their data at web-scale, delivers powerful purpose built applications to address the needs of specific teams, and provides a flexible, embedded analytics framework with Powered by Looker.

Company Details


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Looker Ratings

Real user data aggregated to summarize the product performance and customer experience.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

84 Likeliness to Recommend

100 Plan to Renew

73 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+94 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Looker?

0% Negative
7% Neutral
93% Positive

Pros

  • Efficient Service
  • Inspires Innovation
  • Caring
  • Client Friendly Policies

Feature Ratings

Average 81

Automated Data Ingestion

87

Promotions Management

82

Automated Customer Data Ingestion and Harmonization

82

Low-Code Report Construction

80

Demand Forecast Integration

79

Native Business Intelligence Interface

76

Vendor Capability Ratings

Average 75

Business Value Created

80

Ease of Data Integration

78

Quality of Features

78

Usability and Intuitiveness

77

Breadth of Features

77

Ease of Implementation

75

Vendor Support

75

Availability and Quality of Training

73

Ease of Customization

73

Product Strategy and Rate of Improvement

72

Ease of IT Administration

68

Looker Reviews

Ojelade O.

  • Role: Operations
  • Industry: Consulting
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jun 2025

Compelling Visual and interactive dashboards

Likeliness to Recommend

7 /10

What differentiates Looker from other similar products?

Strong data governance with a reliable cloud storage.

What is your favorite aspect of this product?

Flexible deployment options and advanced data modeling features

What do you dislike most about this product?

Little experience such as slow performance bottlenecks and unoptimized databases

What recommendations would you give to someone considering this product?

It can be more flexible for non-technical users and BI new users

Pros

  • Trustworthy
  • Efficient Service
  • Effective Service
  • Caring

Mahnoor B.

  • Role: Student Academic
  • Industry: Healthcare
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Mar 2025

When Google helps you be organized

Likeliness to Recommend

10 /10

What differentiates Looker from other similar products?

Aesthetically it looks better to use those features rather than getting stuck with plenty of Excel data sets.

What is your favorite aspect of this product?

It looks clean compared to other dashboards with hundreds of data points.

What do you dislike most about this product?

There are still data connections that break every now and then.

What recommendations would you give to someone considering this product?

Feel free to contact the Service and Support team for any help.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Ogheneovo I.

  • Role: Information Technology
  • Industry: Retail
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Apr 2025

Good for data exploration

Likeliness to Recommend

8 /10

What differentiates Looker from other similar products?

Looker differentiates itself with its modeling layer (LookML), which provides a centralized, reusable approach to defining business metrics and data logic

What is your favorite aspect of this product?

My favorite aspect of Looker is its LookML modeling layer, which allows for consistent, reusable definitions of metrics and dimensions across all reports, ensuring data accuracy and reducing redundant work for teams.

What do you dislike most about this product?

What I dislike most about looker is its complexity for new users.

What recommendations would you give to someone considering this product?

I recommend investing time in learning LookML early on to fully leverage Looker’s modeling capabilities.

Pros

  • Helps Innovate
  • Respectful
  • Continually Improving Product
  • Performance Enhancing