
What is Looker?
Looker is a platform for data that streamlines the data supply chain to create actionable information. It allows any organization to extract value from their data at web-scale, delivers powerful purpose built applications to address the needs of specific teams, and provides a flexible, embedded analytics framework with Powered by Looker.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
84 Likeliness to Recommend
100 Plan to Renew
73 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+94 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Looker?
Pros
- Efficient Service
- Inspires Innovation
- Caring
- Client Friendly Policies
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Automated Data Ingestion
Promotions Management
Automated Customer Data Ingestion and Harmonization
Low-Code Report Construction
Demand Forecast Integration
Native Business Intelligence Interface
Vendor Capability Ratings
Business Value Created
Ease of Data Integration
Quality of Features
Usability and Intuitiveness
Breadth of Features
Ease of Implementation
Vendor Support
Availability and Quality of Training
Ease of Customization
Product Strategy and Rate of Improvement
Ease of IT Administration
Also Featured in...
Customer Intelligence
Score 8.6
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Sales Analytics
Score 8.5
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Business Intelligence & Analytics - Midmarket
Score 8.5
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Business Intelligence & Analytics – Enterprise
Score 8.1
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Looker Reviews

Ojelade O.
- Role: Operations
- Industry: Consulting
- Involvement: End User of Application
Submitted Jun 2025
Compelling Visual and interactive dashboards
Likeliness to Recommend
What differentiates Looker from other similar products?
Strong data governance with a reliable cloud storage.
What is your favorite aspect of this product?
Flexible deployment options and advanced data modeling features
What do you dislike most about this product?
Little experience such as slow performance bottlenecks and unoptimized databases
What recommendations would you give to someone considering this product?
It can be more flexible for non-technical users and BI new users
Pros
- Trustworthy
- Efficient Service
- Effective Service
- Caring
Please tell us why you think this review should be flagged.

Mahnoor B.
- Role: Student Academic
- Industry: Healthcare
- Involvement: Business Leader or Manager
Submitted Mar 2025
When Google helps you be organized
Likeliness to Recommend
What differentiates Looker from other similar products?
Aesthetically it looks better to use those features rather than getting stuck with plenty of Excel data sets.
What is your favorite aspect of this product?
It looks clean compared to other dashboards with hundreds of data points.
What do you dislike most about this product?
There are still data connections that break every now and then.
What recommendations would you give to someone considering this product?
Feel free to contact the Service and Support team for any help.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.

Ogheneovo I.
- Role: Information Technology
- Industry: Retail
- Involvement: End User of Application
Submitted Apr 2025
Good for data exploration
Likeliness to Recommend
What differentiates Looker from other similar products?
Looker differentiates itself with its modeling layer (LookML), which provides a centralized, reusable approach to defining business metrics and data logic
What is your favorite aspect of this product?
My favorite aspect of Looker is its LookML modeling layer, which allows for consistent, reusable definitions of metrics and dimensions across all reports, ensuring data accuracy and reducing redundant work for teams.
What do you dislike most about this product?
What I dislike most about looker is its complexity for new users.
What recommendations would you give to someone considering this product?
I recommend investing time in learning LookML early on to fully leverage Looker’s modeling capabilities.
Pros
- Helps Innovate
- Respectful
- Continually Improving Product
- Performance Enhancing
Please tell us why you think this review should be flagged.
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