
What is Looker?
Looker is a platform for data that streamlines the data supply chain to create actionable information. It allows any organization to extract value from their data at web-scale, delivers powerful purpose built applications to address the needs of specific teams, and provides a flexible, embedded analytics framework with Powered by Looker.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
84 Likeliness to Recommend
100 Plan to Renew
73 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+94 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Looker?
Pros
- Efficient Service
- Inspires Innovation
- Caring
- Client Friendly Policies
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Automated Data Ingestion
Promotions Management
Automated Customer Data Ingestion and Harmonization
Low-Code Report Construction
Demand Forecast Integration
Native Business Intelligence Interface
Vendor Capability Ratings
Business Value Created
Ease of Data Integration
Quality of Features
Usability and Intuitiveness
Breadth of Features
Ease of Implementation
Vendor Support
Availability and Quality of Training
Ease of Customization
Product Strategy and Rate of Improvement
Ease of IT Administration
Also Featured in...
Customer Intelligence
Score 8.6
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Sales Analytics
Score 8.5
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Business Intelligence & Analytics - Midmarket
Score 8.5
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Business Intelligence & Analytics – Enterprise
Score 8.1
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Looker Reviews
OMUADA D.
- Role: Sales Marketing
- Industry: Banking
- Involvement: End User of Application
Submitted Mar 2025
wonderful Data Platform
Likeliness to Recommend
What differentiates Looker from other similar products?
Looker doesn’t move or store your data
What is your favorite aspect of this product?
My favorite aspect of Looker is its powerful data modeling layer, LookML
What do you dislike most about this product?
Compared to tools like Power BI, some third-party integrations still need workarounds or added configuration.
What recommendations would you give to someone considering this product?
Use the Community & Support Resources
Pros
- Reliable
- Enables Productivity
- Trustworthy
- Unique Features
Please tell us why you think this review should be flagged.
Viral G.
- Role: Information Technology
- Industry: Media
- Involvement: IT Development, Integration, and Administration
Submitted Nov 2023
Great performance with google suite of products
Likeliness to Recommend
What differentiates Looker from other similar products?
Its ability to associate with GCP is impeccable.
What is your favorite aspect of this product?
Again, works really well with GCP. It has a good library of inbuilt complex visualizations.
What do you dislike most about this product?
The UI can be better. You will be looking out for functions in early use of the product. A little bit of learning curve is expected.
What recommendations would you give to someone considering this product?
If you have GCP as your cloud provider, go with it. You won't regret.
Pros
- Helps Innovate
- Continually Improving Product
- Performance Enhancing
- Caring
Please tell us why you think this review should be flagged.

Hemanshi M.
- Role: Consultant
- Industry: Banking
- Involvement: IT Leader or Manager
Submitted Jun 2023
Fantastic product!
Likeliness to Recommend
What differentiates Looker from other similar products?
Looker differentiates itself from other similar products through its intuitive and user-friendly interface, robust data modeling capabilities, and emphasis on collaboration and data governance. It offers a unified platform that enables users to explore, analyze, and share data in real-time, making it easier for organizations to derive valuable insights and drive data-informed decision-making.
What is your favorite aspect of this product?
My favorite aspect of Looker is its powerful data visualization and exploration capabilities. The ability to create interactive and visually appealing dashboards and reports allows me to easily communicate complex data insights and engage stakeholders in a meaningful way.
What do you dislike most about this product?
While Looker offers a wide range of features and benefits, one aspect that I find challenging is the initial setup and configuration process. It can be time-consuming and require a solid understanding of data modeling and SQL queries to optimize the platform for specific use cases.
What recommendations would you give to someone considering this product?
For someone considering Looker, my recommendations would be to invest time in understanding the data modeling concepts and SQL fundamentals, as it will greatly enhance your ability to utilize the platform effectively. Additionally, leverage Looker's extensive documentation, online resources, and community forums to accelerate your learning and get the most out of the product. Lastly, collaborate closely with your team and stakeholders to align on data requirements and visualization needs, ensuring Looker is tailored to your specific business use cases.
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Trustworthy
Please tell us why you think this review should be flagged.
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