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Looker Logo Award Winner Product Badge
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Looker

Composite Score
8.5 /10
CX Score
8.8 /10
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What is Looker?

Looker is a platform for data that streamlines the data supply chain to create actionable information. It allows any organization to extract value from their data at web-scale, delivers powerful purpose built applications to address the needs of specific teams, and provides a flexible, embedded analytics framework with Powered by Looker.

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Awards & Recognition

Looker won the following awards in the Business Intelligence & Analytics - Midmarket category

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Looker Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Looker.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

83 Likeliness to Recommend

95 Plan to Renew

77 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+89 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Looker?

2% Negative
7% Neutral
91% Positive

Pros

  • Trustworthy
  • Acts with Integrity
  • Saves Time
  • Respectful

Feature Ratings

Average 80

BI Security

84

Data Exploration and Visualization

83

Operational Reporting Capabilities

82

Dashboard

82

Collaboration

82

Self Service and Ad Hoc Capabilities

80

Intelligent Alerts and Notifications

80

Data Connectors and Data Mashup

80

BI Platform Administration

79

Mobile

71

Vendor Capability Ratings

Average 76

Business Value Created

81

Quality of Features

79

Ease of Implementation

78

Ease of Data Integration

78

Breadth of Features

77

Ease of IT Administration

76

Ease of Customization

76

Usability and Intuitiveness

75

Vendor Support

73

Availability and Quality of Training

73

Product Strategy and Rate of Improvement

72

Looker Reviews

Brent G.

  • Role: Information Technology
  • Industry: Retail
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Sep 2023

Intuitive Product, but Pricey

Likeliness to Recommend

10 /10

What differentiates Looker from other similar products?

LookML and ease of use

What is your favorite aspect of this product?

Ability to generate quick dashboards once Models and Explores are built

What do you dislike most about this product?

No native drill-down capability Scaling for mobile devices awkward

What recommendations would you give to someone considering this product?

Make sure you get hands-on training from the Looker staff by those who are going to develop dashboards

Pros

  • Reliable
  • Trustworthy
  • Respectful
  • Client Friendly Policies

Cons

  • Inhibits Innovation
  • Less Generous

SOMTO E.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jul 2025

Fantastic Bi Tool

Likeliness to Recommend

8 /10

What differentiates Looker from other similar products?

it is very good and outstanding for business intelligence

What is your favorite aspect of this product?

My favorite aspect of Looker is its "single source of truth" architecture powered by LookML—the YAML-based modeling layer that ensures consistency, reusability, and governance across an organization

What do you dislike most about this product?

it doesn't thrive well when it comes to statistical analysis

What recommendations would you give to someone considering this product?

if you are a Bi analyst then looker is a good choice

Pros

  • Performance Enhancing
  • Unique Features
  • Respectful
  • Client's Interest First

Tejaswini K.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Jul 2025

"Powerful but Requires Expertise"

Likeliness to Recommend

10 /10

What differentiates Looker from other similar products?

1. Data Modeling with LookML 2. In-Database Architecture 3. Cloud-Native and API-First 4. Governance and Scalability 5. Developer-Friendly 6. Focus on Self-Service

What is your favorite aspect of this product?

My favorite aspect of Looker is its semantic modeling layer powered by LookML. Here's why it's a standout feature: Consistency Across the Organization: By defining business logic (like revenue, churn, or customer segments) once in LookML, everyone—from analysts to executives—gets consistent answers regardless of who builds the report. Scalable Governance: LookML makes it easier to govern and scale analytics across teams without duplicating logic in every dashboard or report. Reusability & Modularity: Once a model is defined, it can be reused across different dashboards, making analytics faster and more efficient over time.

What do you dislike most about this product?

What many users dislike most about Looker is the steep learning curve of LookML and initial setup complexity

What recommendations would you give to someone considering this product?

Invest in Data Modeling Expertise Early. Start with a Clear Data Governance Strategy. Ensure Compatibility with Your Data Stack.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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