

In Partnership With SelectHub

What is Looker?
Looker is a platform for data that streamlines the data supply chain to create actionable information. It allows any organization to extract value from their data at web-scale, delivers powerful purpose built applications to address the needs of specific teams, and provides a flexible, embedded analytics framework with Powered by Looker.
Company Details
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In Partnership With SelectHub
Looker Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Looker.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
83 Likeliness to Recommend
95 Plan to Renew
77 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+89 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Looker?
Pros
- Trustworthy
- Acts with Integrity
- Saves Time
- Respectful
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
BI Security
Data Exploration and Visualization
Operational Reporting Capabilities
Dashboard
Collaboration
Self Service and Ad Hoc Capabilities
Intelligent Alerts and Notifications
Data Connectors and Data Mashup
BI Platform Administration
Mobile
Vendor Capability Ratings
Business Value Created
Quality of Features
Ease of Implementation
Ease of Data Integration
Breadth of Features
Ease of IT Administration
Ease of Customization
Usability and Intuitiveness
Vendor Support
Availability and Quality of Training
Product Strategy and Rate of Improvement
Also Featured in...
Customer Intelligence
Score 8.6
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Sales Analytics
Score 8.5
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Business Intelligence & Analytics – Enterprise
Score 8.1
View Looker in this category (opens in a new tab)
Retail Analytics
Score 7.8
View Looker in this category (opens in a new tab)
Looker Reviews

Brent G.
- Role: Information Technology
- Industry: Retail
- Involvement: IT Leader or Manager
Submitted Sep 2023
Intuitive Product, but Pricey
Likeliness to Recommend
What differentiates Looker from other similar products?
LookML and ease of use
What is your favorite aspect of this product?
Ability to generate quick dashboards once Models and Explores are built
What do you dislike most about this product?
No native drill-down capability Scaling for mobile devices awkward
What recommendations would you give to someone considering this product?
Make sure you get hands-on training from the Looker staff by those who are going to develop dashboards
Pros
- Reliable
- Trustworthy
- Respectful
- Client Friendly Policies
Cons
- Inhibits Innovation
- Less Generous
Please tell us why you think this review should be flagged.

SOMTO E.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Jul 2025
Fantastic Bi Tool
Likeliness to Recommend
What differentiates Looker from other similar products?
it is very good and outstanding for business intelligence
What is your favorite aspect of this product?
My favorite aspect of Looker is its "single source of truth" architecture powered by LookML—the YAML-based modeling layer that ensures consistency, reusability, and governance across an organization
What do you dislike most about this product?
it doesn't thrive well when it comes to statistical analysis
What recommendations would you give to someone considering this product?
if you are a Bi analyst then looker is a good choice
Pros
- Performance Enhancing
- Unique Features
- Respectful
- Client's Interest First
Please tell us why you think this review should be flagged.

Tejaswini K.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted Jul 2025
"Powerful but Requires Expertise"
Likeliness to Recommend
What differentiates Looker from other similar products?
1. Data Modeling with LookML 2. In-Database Architecture 3. Cloud-Native and API-First 4. Governance and Scalability 5. Developer-Friendly 6. Focus on Self-Service
What is your favorite aspect of this product?
My favorite aspect of Looker is its semantic modeling layer powered by LookML. Here's why it's a standout feature: Consistency Across the Organization: By defining business logic (like revenue, churn, or customer segments) once in LookML, everyone—from analysts to executives—gets consistent answers regardless of who builds the report. Scalable Governance: LookML makes it easier to govern and scale analytics across teams without duplicating logic in every dashboard or report. Reusability & Modularity: Once a model is defined, it can be reused across different dashboards, making analytics faster and more efficient over time.
What do you dislike most about this product?
What many users dislike most about Looker is the steep learning curve of LookML and initial setup complexity
What recommendations would you give to someone considering this product?
Invest in Data Modeling Expertise Early. Start with a Clear Data Governance Strategy. Ensure Compatibility with Your Data Stack.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
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