Mixpanel Customer Reviews 2025 | SoftwareReviews

Mixpanel

Composite Score

8.2 /10

CX Score

8.4 /10

33 Reviews Write a Review

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What is Mixpanel?

Mixpanel's event-based tracking solution gives product teams the ability to gain insights into how to best acquire, convert, and retain their users across web and mobile platforms. Powerful, flexible, and easy-to-use, Mixpanel enables teams to learn from their user data and innovate rapidly in creating winning products.

Company Details

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Awards & Recognition

Mixpanel won the following awards in the Website Analytics category

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6 Top Rated Capabilities

4 Top Rated Features

2024

2023 Data Quadrant Gold Medalist

2023

4 Top Rated Capabilities

6 Top Rated Features

2023

Mixpanel Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Mixpanel.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

1
Since last award

100 Plan to Renew

91 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+92 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Mixpanel?

4% Negative

0% Neutral

96% Positive

Pros

Respectful
Transparent
Helps Innovate
Effective Service

Feature Ratings

Average 84

Audience Segmentation

Data Visualization

Device and Browser Analytics

API Framework

Customer Value Analysis

Customer Journey Modelling

Audience Demographics

Paid Search Integration

Conversion Analysis

Search Engine Optimization

Social Media Analytics

Vendor Capability Ratings

Average 83

Ease of Implementation

Ease of Data Integration

Breadth of Features

Usability and Intuitiveness

Business Value Created

Quality of Features

Availability and Quality of Training

Vendor Support

Ease of IT Administration

Product Strategy and Rate of Improvement

Ease of Customization

Also Featured in...

Digital Adoption Platforms

Score 8.1

View Mixpanel in this category (opens in a new tab)

Product Analytics

Score 8.1

View Mixpanel in this category (opens in a new tab)

Mixpanel Reviews

Oladapo A.

Role: Information Technology
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Feb 2025

Fantastic product, you will love it.

Likeliness to Recommend

8 /10

What differentiates Mixpanel from other similar products?

Faster setup for non-technical teams like marketers or product managers., Also, you can analyze user journeys, engagement, and drop-offs at a granular level.

What is your favorite aspect of this product?

Real-Time Insights – No waiting 24 hours like GA4; you can see user actions as they happen.

What do you dislike most about this product?

Setting up custom events requires developer support, especially for tracking complex user interactions.

What recommendations would you give to someone considering this product?

Be open minded about the tool, the more you know about how to use it, the better it serves you.

Pros

Caring
Helps Innovate
Continually Improving Product
Reliable

Role: Sales Marketing
Industry: Technology
Involvement: Business Leader or Manager

Validated Review

Anonymous Reviewer

Submitted Sep 2024

Reliable Product & Marketing Analytics

Likeliness to Recommend

9 /10

Pros

Respectful
Helps Innovate
Reliable
Performance Enhancing

Robert Q.

Role: Sales Marketing
Industry: Telecommunications
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Jun 2024

Your business partner who will understand your use

Likeliness to Recommend

9 /10

What differentiates Mixpanel from other similar products?

What really sets Mixpanel apart is its ability to provide real-time analytics. Real-time access to data helps me make quick, informed decisions to improve my performance.

What is your favorite aspect of this product?

My favorite part of Mixpanel is the ability to analyze user behavior. Understanding how users interact with my website or app has helped me optimize the user experience and grow my customer base.

What do you dislike most about this product?

However, there is one thing I would like to see improved with Mixpanel, and that is the price. Although it offers a free version, the premium version can be expensive for small businesses or startups. It would be nice if there were more options for different budgets.

What recommendations would you give to someone considering this product?

In short, I recommend Mixpanel to all companies that want to better understand their users and improve their performance. With its ease of use, real-time capacity analysis, and user behavior analysis, Mixpanel is a powerful tool that can help any business achieve its goals. I can't imagine my job without it!

Pros

Continually Improving Product
Performance Enhancing
Enables Productivity
Efficient Service

Mixpanel

What is Mixpanel?

Company Details

Need Assistance?

Awards & Recognition

2023 Data Quadrant Gold Medalist

Mixpanel Ratings

89 Likeliness to Recommend

1 Since last award

100 Plan to Renew

91 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+92 Net Emotional Footprint

How much do users love Mixpanel?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Audience Segmentation The ability to create and analyze discrete customer audience segments based on user-defined criteria or variables.

Data Visualization Visualize customer data in configurable dashboards or reports, and easily share these visualizations with decision makers.

Device and Browser Analytics Capture and summarize device and browser information.

API Framework Move data to and from the platform and other customer interaction applications (i.e. Marketing Automation) with ease.

Customer Value Analysis Predicts customer lifetime value based on past conversions.

Customer Journey Modelling The ability to effectively model and display customer behaviors or journeys through multiple channels and touchpoints.

Audience Demographics The ability to capture, analyze and display customer demographic/firmographic data from different channels.

Paid Search Integration Integrates with popular search advertising services (i.e. AdWords) and can make predictive recommendations around areas like keywords.

Conversion Analysis The ability to capture and analyze conversion (transaction) data and conversion paths from the web or associated channels.

Search Engine Optimization Provides targeted recommendations for improving and optimizing a page for organic search rankings (i.e. via A/B testing or multivariate testing).

Social Media Analytics Captures information on social signals from popular services (Twitter, Facebook, LinkedIn etc.).

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Also Featured in...

Digital Adoption Platforms

Product Analytics

Mixpanel Reviews

Oladapo A.

Fantastic product, you will love it.

Likeliness to Recommend

Pros

Reliable Product & Marketing Analytics

Likeliness to Recommend

Pros

Robert Q.

Your business partner who will understand your use

Likeliness to Recommend

Pros

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Feature Ratings

Audience Segmentation

Data Visualization

Device and Browser Analytics

API Framework

Customer Value Analysis

Customer Journey Modelling

Audience Demographics

Paid Search Integration

Conversion Analysis

Search Engine Optimization

Social Media Analytics

Vendor Capability Ratings

Ease of Implementation

Ease of Data Integration

Breadth of Features

Usability and Intuitiveness

Business Value Created

Quality of Features

Availability and Quality of Training

Vendor Support

Ease of IT Administration

Product Strategy and Rate of Improvement

Ease of Customization