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Mixpanel Logo
Mixpanel

Mixpanel

Composite Score
8.2 /10
CX Score
8.4 /10
Mixpanel
8.2 /10

What is Mixpanel?

Mixpanel's event-based tracking solution gives product teams the ability to gain insights into how to best acquire, convert, and retain their users across web and mobile platforms. Powerful, flexible, and easy-to-use, Mixpanel enables teams to learn from their user data and innovate rapidly in creating winning products.

Company Details


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Awards & Recognition

Mixpanel won the following awards in the Website Analytics category

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Mixpanel Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Mixpanel.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

1
Since last award

100 Plan to Renew

91 Satisfaction of Cost Relative to Value

1
Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+92 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Mixpanel?

4% Negative
0% Neutral
96% Positive

Pros

  • Respectful
  • Transparent
  • Helps Innovate
  • Effective Service

Feature Ratings

Average 84

Audience Segmentation

87

Data Visualization

86

Device and Browser Analytics

85

API Framework

84

Customer Value Analysis

84

Customer Journey Modelling

84

Audience Demographics

84

Paid Search Integration

81

Conversion Analysis

81

Search Engine Optimization

77

Social Media Analytics

76

Vendor Capability Ratings

Average 83

Ease of Implementation

86

Ease of Data Integration

86

Breadth of Features

85

Usability and Intuitiveness

85

Business Value Created

84

Quality of Features

83

Availability and Quality of Training

83

Vendor Support

82

Ease of IT Administration

82

Product Strategy and Rate of Improvement

81

Ease of Customization

78

Mixpanel Reviews

Meyla M.

  • Role: Finance
  • Industry: Entertainment
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Jan 2021

The best online web analysis tool.

Likeliness to Recommend

10 /10

What differentiates Mixpanel from other similar products?

Its excellent results, apart from a very effective and complete software

What is your favorite aspect of this product?

Mixpanel is an industry leading product and behavior analysis platform since many companies use it to optimize their products and increase participation of its users, as it makes extensive use of customer event data to analyze each of their products and behavior, and through this application you can track and collect this data from your specified sources and send it to Mixpanel in real time.Integration is pretty simple once it's fully enabled

What do you dislike most about this product?

It seems to me a very complete and effective application, with which we have not had any problems until now

What recommendations would you give to someone considering this product?

With Mixpanel, you can better understand the general behavior of your users and take the appropriate steps to increase engagement with them. If your goal is to improve customer retention and your business KPIs, then Mixpanel is a tool A must have in your marketing stack.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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