Mixpanel Customer Reviews 2025 | SoftwareReviews

Mixpanel

Composite Score

8.2 /10

CX Score

8.4 /10

33 Reviews Write a Review

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What is Mixpanel?

Mixpanel's event-based tracking solution gives product teams the ability to gain insights into how to best acquire, convert, and retain their users across web and mobile platforms. Powerful, flexible, and easy-to-use, Mixpanel enables teams to learn from their user data and innovate rapidly in creating winning products.

Company Details

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Awards & Recognition

Mixpanel won the following awards in the Website Analytics category

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6 Top Rated Capabilities

4 Top Rated Features

2024

2023 Data Quadrant Gold Medalist

2023

4 Top Rated Capabilities

6 Top Rated Features

2023

Mixpanel Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Mixpanel.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

1
Since last award

100 Plan to Renew

91 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+92 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Mixpanel?

4% Negative

0% Neutral

96% Positive

Pros

Respectful
Transparent
Helps Innovate
Effective Service

Feature Ratings

Average 84

Audience Segmentation

Data Visualization

Device and Browser Analytics

API Framework

Customer Value Analysis

Customer Journey Modelling

Audience Demographics

Paid Search Integration

Conversion Analysis

Search Engine Optimization

Social Media Analytics

Vendor Capability Ratings

Average 83

Ease of Implementation

Ease of Data Integration

Breadth of Features

Usability and Intuitiveness

Business Value Created

Quality of Features

Availability and Quality of Training

Vendor Support

Ease of IT Administration

Product Strategy and Rate of Improvement

Ease of Customization

Also Featured in...

Digital Adoption Platforms

Score 8.1

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Product Analytics

Score 8.1

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Mixpanel Reviews

James W.

Role: Information Technology
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Apr 2024

Reliable data collection tools

Likeliness to Recommend

10 /10

What differentiates Mixpanel from other similar products?

With Mixpanel's features, I can get data easily and quickly with a variety of compositions. It's great, and I've been working with other departments on automated data warehousing because we all need it. We've been able to take full advantage of its capabilities.

What is your favorite aspect of this product?

Mixpanel allows us to prioritize the expansion of our most valuable data. Through extensive research, it has proven to be very useful and is truly amazing. We have been able to track user actions on our websites, collect data and evaluate analytics using this fantastic platform. It is the most effective software for centralizing data collection with reliable and time-saving processes.

What do you dislike most about this product?

Although Mixpanel is very efficient, we are not happy with its interface. When you ask them questions about the system, they take a long time to respond.

What recommendations would you give to someone considering this product?

Its value is undeniable and it saves you the hassle of searching for other more complicated solutions; with Mixpanel, you are free to organize your data the way you want. When data is properly classified, the platform is at its most valuable.

Pros

Continually Improving Product
Reliable
Enables Productivity
Unique Features

Sai P.

Role: Sales Marketing
Industry: Media
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Dec 2023

One Tool to Rule App & Web Data

Likeliness to Recommend

10 /10

What differentiates Mixpanel from other similar products?

I've had a great experience with MixPanel so far. It gives us a detailed view of our users' behavior and how they interact with our product. We've tried other tools like Google Analytics, but MixPanel's event-based tracking gives us a better understanding of how people use our product. We can see the difference in usage behavior between power users and normal users, and we can track user retention and stickiness over time.

What is your favorite aspect of this product?

Mixpanel is a powerful tool that helps us gain valuable insights and improve our strategies. Although it takes some time to learn, once you get the hang of it, and it's very easy to use. The platform's strength lies in its comprehensive data analysis tools that enable us to analyze a lot of data in great detail. Additionally, Mixpanel's integration features are seamless and enhance its usefulness, making it a valuable tool in our toolkit.

What do you dislike most about this product?

We cannot easily master the use cases of MixPanel without putting in dedicated efforts and overcoming a steep learning curve to become familiar with its features and navigation process. It would be greatly appreciated if you could provide detailed documentation to help us understand how each feature distinguishes from the other.

What recommendations would you give to someone considering this product?

Mixpanel is a useful tool that helps businesses track and analyze user behavior in real-time. It offers detailed analytics capabilities, event tracking, and segmentation tools. Although it takes some time to learn, it can help optimize user experience and drive conversions.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Olivia S.

Role: Sales Marketing
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted May 2023

Easy to use but limiting for marketers

Likeliness to Recommend

7 /10

What differentiates Mixpanel from other similar products?

many customers events that can be implemented, a wide variety of reports available

What is your favorite aspect of this product?

Insights into user behaviour in app

What do you dislike most about this product?

Cannot see the source of traffic that brought new users

What recommendations would you give to someone considering this product?

not suitable for ppc

Pros

Trustworthy
Inspires Innovation
Saves Time
Client Friendly Policies

Cons

Less Reliable
Less Productive
Leverages Incumbent Status

Mixpanel

What is Mixpanel?

Company Details

Need Assistance?

Awards & Recognition

2023 Data Quadrant Gold Medalist

Mixpanel Ratings

89 Likeliness to Recommend

1 Since last award

100 Plan to Renew

91 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+92 Net Emotional Footprint

How much do users love Mixpanel?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Audience Segmentation The ability to create and analyze discrete customer audience segments based on user-defined criteria or variables.

Data Visualization Visualize customer data in configurable dashboards or reports, and easily share these visualizations with decision makers.

Device and Browser Analytics Capture and summarize device and browser information.

API Framework Move data to and from the platform and other customer interaction applications (i.e. Marketing Automation) with ease.

Customer Value Analysis Predicts customer lifetime value based on past conversions.

Customer Journey Modelling The ability to effectively model and display customer behaviors or journeys through multiple channels and touchpoints.

Audience Demographics The ability to capture, analyze and display customer demographic/firmographic data from different channels.

Paid Search Integration Integrates with popular search advertising services (i.e. AdWords) and can make predictive recommendations around areas like keywords.

Conversion Analysis The ability to capture and analyze conversion (transaction) data and conversion paths from the web or associated channels.

Search Engine Optimization Provides targeted recommendations for improving and optimizing a page for organic search rankings (i.e. via A/B testing or multivariate testing).

Social Media Analytics Captures information on social signals from popular services (Twitter, Facebook, LinkedIn etc.).

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Also Featured in...

Digital Adoption Platforms

Product Analytics

Mixpanel Reviews

James W.

Reliable data collection tools

Likeliness to Recommend

Pros

Sai P.

One Tool to Rule App & Web Data

Likeliness to Recommend

Pros

Olivia S.

Easy to use but limiting for marketers

Likeliness to Recommend

Pros

Cons

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Feature Ratings

Audience Segmentation

Data Visualization

Device and Browser Analytics

API Framework

Customer Value Analysis

Customer Journey Modelling

Audience Demographics

Paid Search Integration

Conversion Analysis

Search Engine Optimization

Social Media Analytics

Vendor Capability Ratings

Ease of Implementation

Ease of Data Integration

Breadth of Features

Usability and Intuitiveness

Business Value Created

Quality of Features

Availability and Quality of Training

Vendor Support

Ease of IT Administration

Product Strategy and Rate of Improvement

Ease of Customization