Mixpanel Logo
Mixpanel Logo
Mixpanel

Mixpanel

Composite Score
8.2 /10
CX Score
8.4 /10
Mixpanel
8.2 /10

What is Mixpanel?

Mixpanel's event-based tracking solution gives product teams the ability to gain insights into how to best acquire, convert, and retain their users across web and mobile platforms. Powerful, flexible, and easy-to-use, Mixpanel enables teams to learn from their user data and innovate rapidly in creating winning products.

Company Details


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Awards & Recognition

Mixpanel won the following awards in the Website Analytics category

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Mixpanel Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Mixpanel.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

1
Since last award

100 Plan to Renew

91 Satisfaction of Cost Relative to Value

1
Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+92 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Mixpanel?

4% Negative
0% Neutral
96% Positive

Pros

  • Respectful
  • Transparent
  • Helps Innovate
  • Effective Service

Feature Ratings

Average 84

Audience Segmentation

87

Data Visualization

86

Device and Browser Analytics

85

API Framework

84

Customer Value Analysis

84

Customer Journey Modelling

84

Audience Demographics

84

Paid Search Integration

81

Conversion Analysis

81

Search Engine Optimization

77

Social Media Analytics

76

Vendor Capability Ratings

Average 83

Ease of Implementation

86

Ease of Data Integration

86

Breadth of Features

85

Usability and Intuitiveness

85

Business Value Created

84

Quality of Features

83

Availability and Quality of Training

83

Vendor Support

82

Ease of IT Administration

82

Product Strategy and Rate of Improvement

81

Ease of Customization

78

Mixpanel Reviews

Tony Y.

  • Role: C-Level
  • Industry: Media
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Mar 2024

Powerful insights but requires a lot of learning

Likeliness to Recommend

7 /10

What differentiates Mixpanel from other similar products?

Mixpanel stands out for its deep analytical capabilities, particularly in user behavior tracking and cohort analysis, offering insights that go beyond basic analytics and its ability to provide real-time data is what sets it apart from similar providers.

What is your favorite aspect of this product?

The real time analytics is my favorite part of Mixpanel.

What do you dislike most about this product?

The high cost that comes with using Mixpanel is something worth looking into,

What recommendations would you give to someone considering this product?

I recommend that you train at least 1 full time employee on Mixpanel and make sure he has the brains to hold all the required info in his mind!

Pros

  • Reliable
  • Enables Productivity
  • Helps Innovate
  • Performance Enhancing

Loana A.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Dec 2023

A Powerful yet Intuitive Analytics Solution

Likeliness to Recommend

9 /10

What differentiates Mixpanel from other similar products?

It tracks, analyzes, and visualizes key engagement metrics to help organizations understand user behavior. I have found Mixpanel to be an invaluable tool for gaining actionable and impactful insights as a business analyst who relies on data to drive strategy. Mixpanel is very easy to use, even if you have minimal technical knowledge. You can track events and analyze user actions without any difficulty. The drag-and-drop interface is intuitive, allowing you to build funnels, cohorts, and custom reports that involve events, properties, and dimensions that are essential in understanding the user experience.

What do you dislike most about this product?

Mixpanel has some limitations, such as not having the advanced statistical modeling and data science capabilities that other analytics tools offer. Additionally, Mixpanel doesn't track website analytics due to its product analytics focus, which necessitates the use of another solution.

What recommendations would you give to someone considering this product?

Nevertheless, Mixpanel strikes a balance between simplicity and smart analysis, making it priceless for product teams. Mixpanel gives me access to detailed event and user information, intelligent alerts, and clear visual displays. This allows me to create engaging narratives that lead to important product decisions. I recommend Mixpanel to any analyst looking for a data-focused way to understand and enhance digital products.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Performance Enhancing
  • Enables Productivity

Mathilde N.

  • Role: Finance
  • Industry: Banking
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Dec 2023

Use Mixpanel for Perceptive App Analysis

Likeliness to Recommend

9 /10

What differentiates Mixpanel from other similar products?

In the complex realm of financial apps, it's crucial to monitor user activity. Mixpanel stands out as a potent option in this sector, providing top-notch solutions for studying customer behavior and evaluating creditworthiness. Professionals can leverage the service's ability to track user actions for insightful information on customer behavior and credit risk assessment. Mixpanel simplifies the task of understanding financial app dynamics.

What is your favorite aspect of this product?

It identifies user behavior patterns and evaluates credit risk factors, providing data-based decisions. The design is intuitive, simplifying data analysis and reporting. The centralized dashboard guarantees easy access to key insights.

What do you dislike most about this product?

Mixpanel is a robust tool, but further advancements are inevitable. Improved algorithms for predicting credit risk and more customizable financial app tracking options could enhance the functionality of the platform for professionals.

What recommendations would you give to someone considering this product?

The platform's adaptability, user-friendly interface, and seamless integration of tracking tools make it an essential tool for obtaining actionable insights. The tool greatly simplifies the evaluation of user actions, enabling better comprehension of customer behavior and credit risk. It stands out with its user-friendly design, adaptable nature, and proficiency in assessing user events and actions in applications. Its overall value is indispensable to any financial professional aiming to enhance their strategies.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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