What is Mixpanel?
Mixpanel's event-based tracking solution gives product teams the ability to gain insights into how to best acquire, convert, and retain their users across web and mobile platforms. Powerful, flexible, and easy-to-use, Mixpanel enables teams to learn from their user data and innovate rapidly in creating winning products.
Company Details
Need Assistance?
We're here to help you with understanding our reports and the data inside to help you make decisions.
Get AssistanceMixpanel Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Mixpanel.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
1
Since last award
100 Plan to Renew
91 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Mixpanel?
Pros
- Respectful
- Transparent
- Helps Innovate
- Effective Service
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Data Visualization
Device and Browser Analytics
API Framework
Customer Value Analysis
Customer Journey Modelling
Audience Demographics
Paid Search Integration
Conversion Analysis
Search Engine Optimization
Social Media Analytics
Vendor Capability Ratings
Ease of Implementation
Ease of Data Integration
Breadth of Features
Usability and Intuitiveness
Business Value Created
Quality of Features
Availability and Quality of Training
Vendor Support
Ease of IT Administration
Product Strategy and Rate of Improvement
Ease of Customization
Also Featured in...
Mixpanel Reviews
Robert G.
- Role: Information Technology
- Industry: Finance
- Involvement: End User of Application
Submitted Nov 2023
Revealing User Behavior for Product Optimization
Likeliness to Recommend
What differentiates Mixpanel from other similar products?
Tracking user events in detail enhances our comprehension of user interactions. Identifying potential bottlenecks becomes possible through visualizing user flow and conversions. Assessing product changes' long-term impact involves analyzing user retention over time. Optimizing user journeys is facilitated by calculating conversion rates for specific user actions.
What is your favorite aspect of this product?
Mixpanel provides users with complete insights into user behavior, enabling data-driven decision-making. The platform's detailed tracking of user events guarantees a well-rounded comprehension of user interactions. By monitoring critical metrics such as user retention and conversion rates, This is crucial for polishing product features and enhancing overall usability. Mixpanel's event segmentation tool allows us to analyze user behavior based on different parameters. This helps with a more detailed analysis, allowing for more targeted optimizations.
What do you dislike most about this product?
In light of the evolving user analytics field, there are some features that could enhance the user experience: Real-time user behavior alerts as well as enhanced integration capabilities.
What recommendations would you give to someone considering this product?
Its extensive range of features, focus on monitoring user behavior, and thorough metric measurement make it a valuable tool for enhancing digital experiences. The platform follows stringent data privacy and security measures, guaranteeing the safety and protection of user data. Mixpanel also enables integration with multiple third-party analytics tools, creating a complete analytics ecosystem. Mixpanel allows Analyst-Developers to track a variety of user actions, ranging from easy clicks to complicated interactions for flexible analysis. It also supports real-time analysis of data, offering up-to-date insights for timely decision-making.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Enables Productivity
Please tell us why you think this review should be flagged.
Michelle H.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Nov 2023
Web application analysis and reporting
Likeliness to Recommend
What differentiates Mixpanel from other similar products?
MixPanel streamlines how we collect and respond to customer feedback, which is essential to the success of our organization as a whole.
What is your favorite aspect of this product?
MixPanel has become an integral part of my company's operations. It lets us keep tabs on every customer and gain valuable insight into their experiences with our product and services through detailed analytics and insightful reports.
What do you dislike most about this product?
The initial hurdle, the interface's complexity, and the sheer number of available features and options are easily surmounted with experience.
What recommendations would you give to someone considering this product?
We were able to monitor consumer activity and gauge their reaction to our offerings on this top-notch platform. It helps us segment potential clients, evaluate customer behaviors, and make educated decisions about our sales funnel by generating solid statistics and analytics. It's an excellent fit for our expanding company.
Pros
- Continually Improving Product
- Reliable
- Performance Enhancing
- Enables Productivity
Please tell us why you think this review should be flagged.
Dikoriro M.
- Role: Information Technology
- Industry: Other
- Involvement: End User of Application
Submitted Dec 2022
Effective Web Analytics With With Mixpanel
Likeliness to Recommend
What differentiates Mixpanel from other similar products?
Besides being the best in web analytics, it is also a great digital adoption platform which makes it a multipurpose business software.
What is your favorite aspect of this product?
I like that Mixpanel is resourceful and easy to use The software is manageable and makes website analytics easy
What do you dislike most about this product?
No issues with Mixpanel. It is multipurpose and a must have
What recommendations would you give to someone considering this product?
I recommend Mixpanel because it is good in both web analytics and also doubles up as a digital adoption platform
Pros
- Continually Improving Product
- Reliable
- Enables Productivity
- Inspires Innovation
Please tell us why you think this review should be flagged.
Get Instant Access<br>to this Report
Get Instant Access
to this Report
Unlock your first report with just a business email. Register to access our entire library.
© 2025 SoftwareReviews.com. All rights reserved.
