Mixpanel Logo
Mixpanel Logo
Mixpanel

Mixpanel

Composite Score
8.2 /10
CX Score
8.4 /10
Mixpanel
8.2 /10

What is Mixpanel?

Mixpanel's event-based tracking solution gives product teams the ability to gain insights into how to best acquire, convert, and retain their users across web and mobile platforms. Powerful, flexible, and easy-to-use, Mixpanel enables teams to learn from their user data and innovate rapidly in creating winning products.

Company Details


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Awards & Recognition

Mixpanel won the following awards in the Website Analytics category

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Mixpanel Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Mixpanel.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

1
Since last award

100 Plan to Renew

91 Satisfaction of Cost Relative to Value

1
Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+92 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Mixpanel?

4% Negative
0% Neutral
96% Positive

Pros

  • Respectful
  • Transparent
  • Helps Innovate
  • Effective Service

Feature Ratings

Average 84

Audience Segmentation

87

Data Visualization

86

Device and Browser Analytics

85

API Framework

84

Customer Value Analysis

84

Customer Journey Modelling

84

Audience Demographics

84

Paid Search Integration

81

Conversion Analysis

81

Search Engine Optimization

77

Social Media Analytics

76

Vendor Capability Ratings

Average 83

Ease of Implementation

86

Ease of Data Integration

86

Breadth of Features

85

Usability and Intuitiveness

85

Business Value Created

84

Quality of Features

83

Availability and Quality of Training

83

Vendor Support

82

Ease of IT Administration

82

Product Strategy and Rate of Improvement

81

Ease of Customization

78

Mixpanel Reviews

Robert G.

  • Role: Information Technology
  • Industry: Finance
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Nov 2023

Revealing User Behavior for Product Optimization

Likeliness to Recommend

9 /10

What differentiates Mixpanel from other similar products?

Tracking user events in detail enhances our comprehension of user interactions. Identifying potential bottlenecks becomes possible through visualizing user flow and conversions. Assessing product changes' long-term impact involves analyzing user retention over time. Optimizing user journeys is facilitated by calculating conversion rates for specific user actions.

What is your favorite aspect of this product?

Mixpanel provides users with complete insights into user behavior, enabling data-driven decision-making. The platform's detailed tracking of user events guarantees a well-rounded comprehension of user interactions. By monitoring critical metrics such as user retention and conversion rates, This is crucial for polishing product features and enhancing overall usability. Mixpanel's event segmentation tool allows us to analyze user behavior based on different parameters. This helps with a more detailed analysis, allowing for more targeted optimizations.

What do you dislike most about this product?

In light of the evolving user analytics field, there are some features that could enhance the user experience: Real-time user behavior alerts as well as enhanced integration capabilities.

What recommendations would you give to someone considering this product?

Its extensive range of features, focus on monitoring user behavior, and thorough metric measurement make it a valuable tool for enhancing digital experiences. The platform follows stringent data privacy and security measures, guaranteeing the safety and protection of user data. Mixpanel also enables integration with multiple third-party analytics tools, creating a complete analytics ecosystem. Mixpanel allows Analyst-Developers to track a variety of user actions, ranging from easy clicks to complicated interactions for flexible analysis. It also supports real-time analysis of data, offering up-to-date insights for timely decision-making.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Enables Productivity

Michelle H.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Nov 2023

Web application analysis and reporting

Likeliness to Recommend

10 /10

What differentiates Mixpanel from other similar products?

MixPanel streamlines how we collect and respond to customer feedback, which is essential to the success of our organization as a whole.

What is your favorite aspect of this product?

MixPanel has become an integral part of my company's operations. It lets us keep tabs on every customer and gain valuable insight into their experiences with our product and services through detailed analytics and insightful reports.

What do you dislike most about this product?

The initial hurdle, the interface's complexity, and the sheer number of available features and options are easily surmounted with experience.

What recommendations would you give to someone considering this product?

We were able to monitor consumer activity and gauge their reaction to our offerings on this top-notch platform. It helps us segment potential clients, evaluate customer behaviors, and make educated decisions about our sales funnel by generating solid statistics and analytics. It's an excellent fit for our expanding company.

Pros

  • Continually Improving Product
  • Reliable
  • Performance Enhancing
  • Enables Productivity

Dikoriro M.

  • Role: Information Technology
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Dec 2022

Effective Web Analytics With With Mixpanel

Likeliness to Recommend

9 /10

What differentiates Mixpanel from other similar products?

Besides being the best in web analytics, it is also a great digital adoption platform which makes it a multipurpose business software.

What is your favorite aspect of this product?

I like that Mixpanel is resourceful and easy to use The software is manageable and makes website analytics easy

What do you dislike most about this product?

No issues with Mixpanel. It is multipurpose and a must have

What recommendations would you give to someone considering this product?

I recommend Mixpanel because it is good in both web analytics and also doubles up as a digital adoption platform

Pros

  • Continually Improving Product
  • Reliable
  • Enables Productivity
  • Inspires Innovation

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