Mixpanel Customer Reviews 2025 | SoftwareReviews

Mixpanel

Composite Score

8.2 /10

CX Score

8.4 /10

33 Reviews Write a Review

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What is Mixpanel?

Mixpanel's event-based tracking solution gives product teams the ability to gain insights into how to best acquire, convert, and retain their users across web and mobile platforms. Powerful, flexible, and easy-to-use, Mixpanel enables teams to learn from their user data and innovate rapidly in creating winning products.

Company Details

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Awards & Recognition

Mixpanel won the following awards in the Website Analytics category

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6 Top Rated Capabilities

4 Top Rated Features

2024

2023 Data Quadrant Gold Medalist

2023

4 Top Rated Capabilities

6 Top Rated Features

2023

Mixpanel Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Mixpanel.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

1
Since last award

100 Plan to Renew

91 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+92 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Mixpanel?

4% Negative

0% Neutral

96% Positive

Pros

Respectful
Transparent
Helps Innovate
Effective Service

Feature Ratings

Average 84

Audience Segmentation

Data Visualization

Device and Browser Analytics

API Framework

Customer Value Analysis

Customer Journey Modelling

Audience Demographics

Paid Search Integration

Conversion Analysis

Search Engine Optimization

Social Media Analytics

Vendor Capability Ratings

Average 83

Ease of Implementation

Ease of Data Integration

Breadth of Features

Usability and Intuitiveness

Business Value Created

Quality of Features

Availability and Quality of Training

Vendor Support

Ease of IT Administration

Product Strategy and Rate of Improvement

Ease of Customization

Also Featured in...

Digital Adoption Platforms

Score 8.1

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Product Analytics

Score 8.1

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Mixpanel Reviews

Priyanka A.

Role: Information Technology
Industry: Technology
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Mar 2022

A perfect solution for website analytics

Likeliness to Recommend

10 /10

What differentiates Mixpanel from other similar products?

Mix panel is my favorite solution for website analytics. Also, the reporting is very detailed which helps you to easily understand the user behavior.

What is your favorite aspect of this product?

The integration is super easy. I was able to understand it within the couple of hours. due to the proper documentation.

What do you dislike most about this product?

There is nothing which I dislike about this tool. I am using it for website analytics and It has all the options available for website analytics.

What recommendations would you give to someone considering this product?

If you are looking for a proper website analytics system then this is the best option.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Manuel H.

Role: Sales Marketing
Industry: Technology
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Mar 2022

CRM application that makes data analysis easier

Likeliness to Recommend

9 /10

What differentiates Mixpanel from other similar products?

Mixpanel clearly outperforms Google Analytics and Firebase in terms of funnel analysis, routing, and user segmentation. The user interface is extremely simple, allowing all team members (whether copywriting, marketing, or data) to do detailed analysis independently. The statistical tools are another element that distinguishes it from competitors.

What is your favorite aspect of this product?

The options for analyzing data are virtually limitless. It is fairly simple to build up funnels and assess them thoroughly. The UI is really user-friendly, and I haven't missed any functionality thus far.

What do you dislike most about this product?

Pricing may benefit from greater openness. There are no price tables that are visible to the public. As a result, it is always heavily dependent on negotiations.

What recommendations would you give to someone considering this product?

Make data-driven decisions: When do users leave? Where are we losing users due to technical issues? We may optimize our apps by generating insight into the user funnel with Mixpanel. Furthermore, CRM campaigns or A/B testing may be launched immediately from the evaluated data. The resulting impact may also be precisely monitored.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Kairav S.

Role: Operations
Industry: Finance
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Jan 2022

Great for an early stage company

Likeliness to Recommend

8 /10

What differentiates Mixpanel from other similar products?

The UI is easy to use, the learning curve is reasonably short and time to implement is short as well. If you are an early stage company/startup and this is your first time experimenting/understanding your customer behavior, I would highly recommend using Mixpanel.

What is your favorite aspect of this product?

Its cheap & robust. The user segmentation is detailed and the implementation of the tool is easy.

What do you dislike most about this product?

The support is weak and can be improved. You need to have some kind of analytics background in using the tool.

What recommendations would you give to someone considering this product?

Its a good product to start with, a great fit if you are a growing company and want to begin your journey on understanding your customer behavior. I would recommend using the free version of tool, setting the base, understanding the tool capability fully before moving to the paid version.

Pros

Performance Enhancing
Enables Productivity
Trustworthy
Fair

Cons

Slower Product Innovation
Charges for Enhancements

Mixpanel

What is Mixpanel?

Company Details

Need Assistance?

Awards & Recognition

2023 Data Quadrant Gold Medalist

Mixpanel Ratings

89 Likeliness to Recommend

1 Since last award

100 Plan to Renew

91 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+92 Net Emotional Footprint

How much do users love Mixpanel?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Audience Segmentation The ability to create and analyze discrete customer audience segments based on user-defined criteria or variables.

Data Visualization Visualize customer data in configurable dashboards or reports, and easily share these visualizations with decision makers.

Device and Browser Analytics Capture and summarize device and browser information.

API Framework Move data to and from the platform and other customer interaction applications (i.e. Marketing Automation) with ease.

Customer Value Analysis Predicts customer lifetime value based on past conversions.

Customer Journey Modelling The ability to effectively model and display customer behaviors or journeys through multiple channels and touchpoints.

Audience Demographics The ability to capture, analyze and display customer demographic/firmographic data from different channels.

Paid Search Integration Integrates with popular search advertising services (i.e. AdWords) and can make predictive recommendations around areas like keywords.

Conversion Analysis The ability to capture and analyze conversion (transaction) data and conversion paths from the web or associated channels.

Search Engine Optimization Provides targeted recommendations for improving and optimizing a page for organic search rankings (i.e. via A/B testing or multivariate testing).

Social Media Analytics Captures information on social signals from popular services (Twitter, Facebook, LinkedIn etc.).

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Also Featured in...

Digital Adoption Platforms

Product Analytics

Mixpanel Reviews

Priyanka A.

A perfect solution for website analytics

Likeliness to Recommend

Pros

Manuel H.

CRM application that makes data analysis easier

Likeliness to Recommend

Pros

Kairav S.

Great for an early stage company

Likeliness to Recommend

Pros

Cons

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Feature Ratings

Audience Segmentation

Data Visualization

Device and Browser Analytics

API Framework

Customer Value Analysis

Customer Journey Modelling

Audience Demographics

Paid Search Integration

Conversion Analysis

Search Engine Optimization

Social Media Analytics

Vendor Capability Ratings

Ease of Implementation

Ease of Data Integration

Breadth of Features

Usability and Intuitiveness

Business Value Created

Quality of Features

Availability and Quality of Training

Vendor Support

Ease of IT Administration

Product Strategy and Rate of Improvement

Ease of Customization