Mixpanel Customer Reviews 2025 | SoftwareReviews

Mixpanel

Composite Score

8.2 /10

CX Score

8.4 /10

33 Reviews Write a Review

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What is Mixpanel?

Mixpanel's event-based tracking solution gives product teams the ability to gain insights into how to best acquire, convert, and retain their users across web and mobile platforms. Powerful, flexible, and easy-to-use, Mixpanel enables teams to learn from their user data and innovate rapidly in creating winning products.

Company Details

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Awards & Recognition

Mixpanel won the following awards in the Website Analytics category

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6 Top Rated Capabilities

4 Top Rated Features

2024

2023 Data Quadrant Gold Medalist

2023

4 Top Rated Capabilities

6 Top Rated Features

2023

Mixpanel Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Mixpanel.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

1
Since last award

100 Plan to Renew

91 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+92 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Mixpanel?

4% Negative

0% Neutral

96% Positive

Pros

Respectful
Transparent
Helps Innovate
Effective Service

Feature Ratings

Average 84

Audience Segmentation

Data Visualization

Device and Browser Analytics

API Framework

Customer Value Analysis

Customer Journey Modelling

Audience Demographics

Paid Search Integration

Conversion Analysis

Search Engine Optimization

Social Media Analytics

Vendor Capability Ratings

Average 83

Ease of Implementation

Ease of Data Integration

Breadth of Features

Usability and Intuitiveness

Business Value Created

Quality of Features

Availability and Quality of Training

Vendor Support

Ease of IT Administration

Product Strategy and Rate of Improvement

Ease of Customization

Also Featured in...

Digital Adoption Platforms

Score 8.1

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Product Analytics

Score 8.1

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Mixpanel Reviews

Agus T.

Role: Information Technology
Industry: Technology
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Nov 2021

It is good to get detailed use patterns for web

Likeliness to Recommend

9 /10

What differentiates Mixpanel from other similar products?

There are other similar analytic tools, but Mixpanel, in my opinion, can easily execute cohort analysis, which is popular right now, so I think it's a good point to be able to do it with low effort to capture crucial KPIs like...increase user retention rate.

What is your favorite aspect of this product?

When doing retention and funnel analysis, condition modification may be done in a precise and flexible manner. For example, how many people who use Feature A return to your website after x days? What percentage of registrants use Feature B more than three times during the first 30 days of registering? Such an examination is now possible. This will allow us to address complicated assumptions about online product improvement.

What do you dislike most about this product?

It's a great touch that there's a push distribution option and that user behavior can be tracked based on distribution results, however, it looks that distribution performance isn't very good and that it's impossible to properly segment the distribution. I'm not pleased. (It is still a feature, although it appears to be lacking.)

What recommendations would you give to someone considering this product?

Retention analysis may now be done with detailed condition settings that were previously inaccessible using existing access analysis tools. As a result, focus on particular retention methods became straightforward. Because it's a service with an A/B test, a push distribution technique, and an analytics approach, I feel it's preferable to be able to easily add such elements to the service if the site's size is compatible.

Pros

Helps Innovate
Reliable
Performance Enhancing
Unique Features

Sharon C.

Role: Industry Specific Role
Industry: Other
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Oct 2021

Great product for monitoring website

Likeliness to Recommend

9 /10

What differentiates Mixpanel from other similar products?

Mixpanel Data Analytics gives us all insights on how our customers are interacting with our websites and social media accounts.

What is your favorite aspect of this product?

We highly depend on this product to market our institution on all our social media accounts. Clients who visit our website or leave any commend are closely monitored and their requests addressed.

What do you dislike most about this product?

I have not experienced any challenge from the performance of this great tool.

What recommendations would you give to someone considering this product?

Any company or individual that requires the most advanced tool in data analytics and insight provision can easily consider Mixpanel Data Analytics for excellent services.

Pros

Reliable
Efficient Service
Saves Time
Fair

MIGUEL ANGEL M.

Role: Operations
Industry: Telecommunications
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jul 2021

Mixpanel grat option

Likeliness to Recommend

9 /10

What differentiates Mixpanel from other similar products?

easy usage and no complicated

What is your favorite aspect of this product?

the interface to used

What do you dislike most about this product?

need more option to compete with google

What recommendations would you give to someone considering this product?

integration more mobile feature and new languages

Pros

Continually Improving Product
Helps Innovate
Reliable
Performance Enhancing

Cons

Vendor Friendly Policies

Mixpanel

What is Mixpanel?

Company Details

Need Assistance?

Awards & Recognition

2023 Data Quadrant Gold Medalist

Mixpanel Ratings

89 Likeliness to Recommend

1 Since last award

100 Plan to Renew

91 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+92 Net Emotional Footprint

How much do users love Mixpanel?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Audience Segmentation The ability to create and analyze discrete customer audience segments based on user-defined criteria or variables.

Data Visualization Visualize customer data in configurable dashboards or reports, and easily share these visualizations with decision makers.

Device and Browser Analytics Capture and summarize device and browser information.

API Framework Move data to and from the platform and other customer interaction applications (i.e. Marketing Automation) with ease.

Customer Value Analysis Predicts customer lifetime value based on past conversions.

Customer Journey Modelling The ability to effectively model and display customer behaviors or journeys through multiple channels and touchpoints.

Audience Demographics The ability to capture, analyze and display customer demographic/firmographic data from different channels.

Paid Search Integration Integrates with popular search advertising services (i.e. AdWords) and can make predictive recommendations around areas like keywords.

Conversion Analysis The ability to capture and analyze conversion (transaction) data and conversion paths from the web or associated channels.

Search Engine Optimization Provides targeted recommendations for improving and optimizing a page for organic search rankings (i.e. via A/B testing or multivariate testing).

Social Media Analytics Captures information on social signals from popular services (Twitter, Facebook, LinkedIn etc.).

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Also Featured in...

Digital Adoption Platforms

Product Analytics

Mixpanel Reviews

Agus T.

It is good to get detailed use patterns for web

Likeliness to Recommend

Pros

Sharon C.

Great product for monitoring website

Likeliness to Recommend

Pros

MIGUEL ANGEL M.

Mixpanel grat option

Likeliness to Recommend

Pros

Cons

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Feature Ratings

Audience Segmentation

Data Visualization

Device and Browser Analytics

API Framework

Customer Value Analysis

Customer Journey Modelling

Audience Demographics

Paid Search Integration

Conversion Analysis

Search Engine Optimization

Social Media Analytics

Vendor Capability Ratings

Ease of Implementation

Ease of Data Integration

Breadth of Features

Usability and Intuitiveness

Business Value Created

Quality of Features

Availability and Quality of Training

Vendor Support

Ease of IT Administration

Product Strategy and Rate of Improvement

Ease of Customization