Mixpanel Customer Reviews 2025 | SoftwareReviews

Mixpanel

Composite Score

8.1 /10

CX Score

8.4 /10

32 Reviews Write a Review

Claim Software

What is Mixpanel?

Mixpanel's event-based tracking solution gives product teams the ability to gain insights into how to best acquire, convert, and retain their users across web and mobile platforms. Powerful, flexible, and easy-to-use, Mixpanel enables teams to learn from their user data and innovate rapidly in creating winning products.

Company Details

Need Assistance?

We're here to help you with understanding our reports and the data inside to help you make decisions.

Get Assistance

Awards & Recognition

Mixpanel won the following awards in the Product Analytics category

Filter By

8 Top Rated Capabilities

3 Top Rated Features

Latest Award, 2025

2024 Data Quadrant Gold Medalist

2024

6 Top Rated Capabilities

4 Top Rated Features

2024

2023 Emotional Footprint Champion

2023

Service Experience
Product Impact

2023

2023 Data Quadrant Gold Medalist

2023

8 Top Rated Capabilities

7 Top Rated Features

2023

Mixpanel Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Mixpanel.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

92 Plan to Renew

84 Satisfaction of Cost Relative to Value

{y}

{name}

Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Mixpanel?

0% Negative

0% Neutral

100% Positive

Pros

Performance Enhancing
Enables Productivity
Saves Time
Effective Service

Feature Ratings

Average 81

Analytics and Reporting

Device and Browser Analytics

Data Integrity

Conversion Analysis

Audience Segmentation

Data Warehousing

Data Analysis and Survey Function

API Framework

Marketing Analytics

Data Management

Mobile Functionality

Vendor Capability Ratings

Average 82

Ease of Implementation

Quality of Features

Business Value Created

Product Strategy and Rate of Improvement

Usability and Intuitiveness

Breadth of Features

Ease of Data Integration

Vendor Support

Ease of IT Administration

Availability and Quality of Training

Ease of Customization

Also Featured in...

Website Analytics

Score 8.2

View Mixpanel in this category (opens in a new tab)

Digital Adoption Platforms

Score 8.1

View Mixpanel in this category (opens in a new tab)

Mixpanel Reviews

Chandu P.

Role: Operations
Industry: Finance
Involvement: IT Development, Integration, and Administration

Validated Review

Verified Reviewer

Submitted Oct 2023

Fantastic product

Likeliness to Recommend

10 /10

What differentiates Mixpanel from other similar products?

Havent used other products, and after using mixpanel dont want to use any other

What is your favorite aspect of this product?

The ability to track the user journey

What do you dislike most about this product?

none, I like this product. very much

What recommendations would you give to someone considering this product?

maybe UI changes from time to time, or multiple UI options

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Role: C-Level
Industry: Media
Involvement: Business Leader or Manager

Validated Review

Anonymous Reviewer

Submitted Oct 2023

Useful tool to gather user insights

Likeliness to Recommend

9 /10

Pros

Helps Innovate
Continually Improving Product
Reliable
Enables Productivity

Courtney C.

Role: Information Technology
Industry: Technology
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Oct 2023

ease of use is 9, but setup is tricky

Likeliness to Recommend

8 /10

What differentiates Mixpanel from other similar products?

esse of use

What is your favorite aspect of this product?

quality and simple integration

What do you dislike most about this product?

can't tag landing phd easily

What recommendations would you give to someone considering this product?

set up w tech leader for best results

Pros

Fair
Enables Productivity
Trustworthy
Effective Service

Cons

Slower Product Innovation
Less Reliable
Leverages Incumbent Status

Mixpanel

What is Mixpanel?

Company Details

Need Assistance?

Awards & Recognition

2024 Data Quadrant Gold Medalist

2023 Emotional Footprint Champion

2023 Data Quadrant Gold Medalist

Mixpanel Ratings

88 Likeliness to Recommend

92 Plan to Renew

84 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+93 Net Emotional Footprint

How much do users love Mixpanel?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Analytics and Reporting Includes historical & real-time dashboard visualizations, detailed & summary reporting and easy data extraction for data analysis.

Device and Browser Analytics Capture and summarize device and browser information.

Data Integrity Includes data accuracy, data maintenance, and data verification and validation.

Conversion Analysis The ability to capture and analyze conversion (transaction) data and conversion paths from the web or associated channels.

Audience Segmentation The ability to create and analyze discrete customer audience segments based on user-defined criteria or variables.

Data Warehousing Includes large data retrieval, data reporting, and data analytics.

Data Analysis and Survey Function Can capture survey data and multiple data sets may be output for analysis.

API Framework The platform provides the ability to move data to and from the solution and other customer interaction applications (i.e. CRM) with ease.

Marketing Analytics Predictive analytics, machine learning, data ingestion and visualization; data segmentation; assign attributes to unstructured data; work from segmented data.

Data Management Includes data sharing, data storage, records management, and data security.

Mobile Functionality Can be used on mobile devices​

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Also Featured in...

Website Analytics

Digital Adoption Platforms

Mixpanel Reviews

Chandu P.

Fantastic product

Likeliness to Recommend

Pros

Useful tool to gather user insights

Likeliness to Recommend

Pros

Courtney C.

ease of use is 9, but setup is tricky

Likeliness to Recommend

Pros

Cons

Most Popular Mixpanel Comparisons

Google Analytics

Firebase

Adobe Analytics

AppsFlyer

Pendo

Kochava

Feature Ratings

Analytics and Reporting

Device and Browser Analytics

Data Integrity

Conversion Analysis

Audience Segmentation

Data Warehousing

Data Analysis and Survey Function

API Framework

Marketing Analytics

Data Management

Mobile Functionality

Vendor Capability Ratings

Ease of Implementation

Quality of Features

Business Value Created

Product Strategy and Rate of Improvement

Usability and Intuitiveness

Breadth of Features

Ease of Data Integration

Vendor Support

Ease of IT Administration

Availability and Quality of Training

Ease of Customization