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Mixpanel Logo
Mixpanel

Mixpanel

Composite Score
8.1 /10
CX Score
8.4 /10
Mixpanel
8.1 /10

What is Mixpanel?

Mixpanel's event-based tracking solution gives product teams the ability to gain insights into how to best acquire, convert, and retain their users across web and mobile platforms. Powerful, flexible, and easy-to-use, Mixpanel enables teams to learn from their user data and innovate rapidly in creating winning products.

Company Details


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Awards & Recognition

Mixpanel won the following awards in the Product Analytics category

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Mixpanel Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Mixpanel.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

1
Since last award

92 Plan to Renew

84 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Mixpanel?

0% Negative
0% Neutral
100% Positive

Pros

  • Performance Enhancing
  • Enables Productivity
  • Saves Time
  • Effective Service

Feature Ratings

Average 81

Analytics and Reporting

88

Device and Browser Analytics

86

Data Integrity

86

Conversion Analysis

84

Audience Segmentation

83

Data Warehousing

82

Data Analysis and Survey Function

81

API Framework

81

Marketing Analytics

80

Data Management

78

Mobile Functionality

77

Vendor Capability Ratings

Average 82

Ease of Implementation

88

Quality of Features

87

Business Value Created

86

Product Strategy and Rate of Improvement

85

Usability and Intuitiveness

84

Breadth of Features

83

Ease of Data Integration

83

Vendor Support

80

Ease of IT Administration

77

Availability and Quality of Training

77

Ease of Customization

77

Mixpanel Reviews

Mykhailo G.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Sep 2022

Excellent reporting and website analysis

Likeliness to Recommend

9 /10

What differentiates Mixpanel from other similar products?

We now have a better understanding of the qualitative and quantitative performance of our web application and audience, thanks to MixPanel. The software produces accurate analytics and reports that show in-depth information about our website traffic and marketing-relevant statistics. It gives us access to data such as country, browser, device operating system, and much more. The information it gives us about each user is good.

What is your favorite aspect of this product?

The reports that MixPanel generates are quite good and detailed and show what our marketing team needs to devise new strategies. MixPanel is an intuitive and easy-to-use platform that has helped us measure and analyze the users that use our web application. These modules transit the most performance statistics, among other things. This site analysis tool is fantastic.

What do you dislike most about this product?

In terms of visuals, it does not have the most user-friendly interface and makes navigation difficult for less experienced users. If we talk about the functional, I have nothing to say; it is one of the best online analysis tools I have used.

What recommendations would you give to someone considering this product?

It has been useful for marketing, and we chose it because we needed to see how our website was performing and learn more about the users who visited it. When it comes to analyzing performance and traffic in online applications, MixPanel is the best option available; it's fast, simple to use, and produces high-quality data.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Performance Enhancing
  • Enables Productivity

Michael S.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Sep 2022

To understand how we communicate with consumers.

Likeliness to Recommend

9 /10

What differentiates Mixpanel from other similar products?

Mixpanel helps facilitate improved communication and collaboration among your team members. You can target the audience and quickly build a segmentation. With the help of the funnel, you can automate campaigns and send notifications.

What is your favorite aspect of this product?

I like Mixpanel to categorize potential clients, create a comprehensive study of our business area and accurately assess the behavior and activities carried out by our clients. Having options to customize our workspace is always vital for greater comfort and productivity. Mixpanel allows us to customize the whiteboard and our workspace, making things much more comfortable. It is very important for consumers to participate and express their opinions. It gives us resources to categorize customers, classify their suggestions and preferences, and store all the information we need to do our job well.

What do you dislike most about this product?

Beginners who are not familiar with Mixpanel's capabilities and navigation procedure must put in a lot of effort and put up with a steep learning curve. When you are tracking very big amounts of data, Mixpanel performance can change, in particular.

What recommendations would you give to someone considering this product?

I suggest Mixpanel because it may help you analyze client interactions and cut down on the time it takes to analyse vast volumes of data.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Adal M.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Sep 2022

"Effective Time Analysis"

Likeliness to Recommend

9 /10

What differentiates Mixpanel from other similar products?

Through data, it enables us to make judgments quickly, measure what matters, and produce superior products. Excellent reports detailing a comprehensive study of our business funnel using diagrams, dashboards, and graphs. It offers features that allow us to divide our consumer base, prioritize their recommendations, and store all that data.

What is your favorite aspect of this product?

It provides a richer and more detailed view of our user journeys and their behavior. It allows us to assess user retention and retention by analyzing how often and how many users return over time. Event-based tracking. Report generation. Quick and easy data export. Excellent canonical pre-registration identification to the user.

What do you dislike most about this product?

Steep learning curve to get familiar with the functions and the navigation process. I would like it to be a little more accessible, the costs are a bit high.

What recommendations would you give to someone considering this product?

Mixpanel is a versatile platform that integrates features to connect all work teams and get the best out of them in terms of productivity and results. In addition, it will improve the flow of information and the interaction between all the personnel of your company; it will unify and help promote collaboration between the different areas of work. Without a doubt, I highly recommend this software.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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