Mixpanel Logo
Mixpanel Logo
Mixpanel

Mixpanel

Composite Score
8.1 /10
CX Score
8.4 /10
Mixpanel
8.1 /10

What is Mixpanel?

Mixpanel's event-based tracking solution gives product teams the ability to gain insights into how to best acquire, convert, and retain their users across web and mobile platforms. Powerful, flexible, and easy-to-use, Mixpanel enables teams to learn from their user data and innovate rapidly in creating winning products.

Company Details


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Awards & Recognition

Mixpanel won the following awards in the Product Analytics category

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Mixpanel Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Mixpanel.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

1
Since last award

92 Plan to Renew

84 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Mixpanel?

0% Negative
0% Neutral
100% Positive

Pros

  • Performance Enhancing
  • Enables Productivity
  • Saves Time
  • Effective Service

Feature Ratings

Average 81

Analytics and Reporting

88

Device and Browser Analytics

86

Data Integrity

86

Conversion Analysis

84

Audience Segmentation

83

Data Warehousing

82

Data Analysis and Survey Function

81

API Framework

81

Marketing Analytics

80

Data Management

78

Mobile Functionality

77

Vendor Capability Ratings

Average 82

Ease of Implementation

88

Quality of Features

87

Business Value Created

86

Product Strategy and Rate of Improvement

85

Usability and Intuitiveness

84

Breadth of Features

83

Ease of Data Integration

83

Vendor Support

80

Ease of IT Administration

77

Availability and Quality of Training

77

Ease of Customization

77

Mixpanel Reviews

Adika S.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Aug 2022

A better user experience with alternatives.

Likeliness to Recommend

9 /10

What differentiates Mixpanel from other similar products?

Our conversion funnel can be thoroughly analyzed using reports with charts, dashboards, and graphs. With very good capabilities to categorize our potential customers and accurately predict their behavior and actions. It speeds up consumer segmentation while prioritizing their recommendations, likes, and saving all that data crucial to our ability to do our jobs. By monitoring team interactions and engagement, Mixpanel streamlines analysis of visitor behavior.

What is your favorite aspect of this product?

I like Mixpanel, for the analysis of our data, it improves communication and teamwork between departments. I can set up our calendar, prioritize our tasks, see what needs to be done right away, and change the calendar as needed. To keep in touch, the chat feature improves interactions between co-workers and it is useful to share work plans and other information with third parties.

What do you dislike most about this product?

Mixpanel Data Analytics performance may vary from time to time depending on the amount of data you are tracking and its size. Mixpanel Data Analytics is a difficult tool for beginners to understand.

What recommendations would you give to someone considering this product?

I recommend using Mixpanel Data Analytics to track customer journeys and gain insights into audience behavior. Customers can become leads, create custom reports and funnels. Enables workflow automation through a single platform and visualization of core user flows.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Susang R.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jul 2022

Great product to get product insights

Likeliness to Recommend

8 /10

What differentiates Mixpanel from other similar products?

Mixpanel's User Interface is quite good and its website is well established. It is very easy to get the required information from Mixpanel

What is your favorite aspect of this product?

The knowledge base documents are very vast and informative. Also, the support team is very much helpful

What do you dislike most about this product?

The feature set could improve but apart from that, I do not have any dislike

What recommendations would you give to someone considering this product?

Very good tool to analyse your product's analytics and performance

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Efficient Service

Susana E.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted May 2022

The best reports and analytics for web application

Likeliness to Recommend

10 /10

What differentiates Mixpanel from other similar products?

MixPanel has helped us to know in a more accurate way the performance of our web application and our audience both qualitatively and quantitatively. The software does good analysis and generates good reports, which show in detail the traffic on our website and statistics to help marketing. The information it provides per user is good, it allows us to see data such as country, browser, operating system of the device from which you visit our web application and much more. It is the best web analytics tool.

What is your favorite aspect of this product?

MixPanel is an intuitive and easy to use platform that has helped us to measure and analyze the users that use our web application, the modules that transit the most, performance statistics, among other things. The breakdown of usage per user is fantastic for us, as is the data it provides for each user that visits us. The reports it provides are quite good, detailed and show what our marketing team needs to come up with new strategies. I really like this web analytics tool.

What do you dislike most about this product?

If we talk about the functional, I have nothing to say, it is one of the best web analytics tools I have used, now, as for the visual, it does not have the most friendly user interface and hinders a bit the navigation of less expert users.

What recommendations would you give to someone considering this product?

MixPanel is the safest bet on the market when it comes to performance and traffic analysis in web applications; it is fast, easy to use and generates good reports. Recommended.

Pros

  • Helps Innovate
  • Enables Productivity
  • Trustworthy
  • Unique Features

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