
What is Mixpanel?
Mixpanel's event-based tracking solution gives product teams the ability to gain insights into how to best acquire, convert, and retain their users across web and mobile platforms. Powerful, flexible, and easy-to-use, Mixpanel enables teams to learn from their user data and innovate rapidly in creating winning products.
Company Details
Need Assistance?
We're here to help you with understanding our reports and the data inside to help you make decisions.
Get AssistanceMixpanel Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Mixpanel.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
1
Since last award
92 Plan to Renew
84 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+93 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Mixpanel?
Pros
- Performance Enhancing
- Enables Productivity
- Saves Time
- Effective Service
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Analytics and Reporting
Device and Browser Analytics
Data Integrity
Conversion Analysis
Audience Segmentation
Data Warehousing
Data Analysis and Survey Function
API Framework
Marketing Analytics
Data Management
Mobile Functionality
Vendor Capability Ratings
Ease of Implementation
Quality of Features
Business Value Created
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Breadth of Features
Ease of Data Integration
Vendor Support
Ease of IT Administration
Availability and Quality of Training
Ease of Customization
Also Featured in...
Mixpanel Reviews

Adika S.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Aug 2022
A better user experience with alternatives.
Likeliness to Recommend
What differentiates Mixpanel from other similar products?
Our conversion funnel can be thoroughly analyzed using reports with charts, dashboards, and graphs. With very good capabilities to categorize our potential customers and accurately predict their behavior and actions. It speeds up consumer segmentation while prioritizing their recommendations, likes, and saving all that data crucial to our ability to do our jobs. By monitoring team interactions and engagement, Mixpanel streamlines analysis of visitor behavior.
What is your favorite aspect of this product?
I like Mixpanel, for the analysis of our data, it improves communication and teamwork between departments. I can set up our calendar, prioritize our tasks, see what needs to be done right away, and change the calendar as needed. To keep in touch, the chat feature improves interactions between co-workers and it is useful to share work plans and other information with third parties.
What do you dislike most about this product?
Mixpanel Data Analytics performance may vary from time to time depending on the amount of data you are tracking and its size. Mixpanel Data Analytics is a difficult tool for beginners to understand.
What recommendations would you give to someone considering this product?
I recommend using Mixpanel Data Analytics to track customer journeys and gain insights into audience behavior. Customers can become leads, create custom reports and funnels. Enables workflow automation through a single platform and visualization of core user flows.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.

Susang R.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Jul 2022
Great product to get product insights
Likeliness to Recommend
What differentiates Mixpanel from other similar products?
Mixpanel's User Interface is quite good and its website is well established. It is very easy to get the required information from Mixpanel
What is your favorite aspect of this product?
The knowledge base documents are very vast and informative. Also, the support team is very much helpful
What do you dislike most about this product?
The feature set could improve but apart from that, I do not have any dislike
What recommendations would you give to someone considering this product?
Very good tool to analyse your product's analytics and performance
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Efficient Service
Please tell us why you think this review should be flagged.
Susana E.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted May 2022
The best reports and analytics for web application
Likeliness to Recommend
What differentiates Mixpanel from other similar products?
MixPanel has helped us to know in a more accurate way the performance of our web application and our audience both qualitatively and quantitatively. The software does good analysis and generates good reports, which show in detail the traffic on our website and statistics to help marketing. The information it provides per user is good, it allows us to see data such as country, browser, operating system of the device from which you visit our web application and much more. It is the best web analytics tool.
What is your favorite aspect of this product?
MixPanel is an intuitive and easy to use platform that has helped us to measure and analyze the users that use our web application, the modules that transit the most, performance statistics, among other things. The breakdown of usage per user is fantastic for us, as is the data it provides for each user that visits us. The reports it provides are quite good, detailed and show what our marketing team needs to come up with new strategies. I really like this web analytics tool.
What do you dislike most about this product?
If we talk about the functional, I have nothing to say, it is one of the best web analytics tools I have used, now, as for the visual, it does not have the most friendly user interface and hinders a bit the navigation of less expert users.
What recommendations would you give to someone considering this product?
MixPanel is the safest bet on the market when it comes to performance and traffic analysis in web applications; it is fast, easy to use and generates good reports. Recommended.
Pros
- Helps Innovate
- Enables Productivity
- Trustworthy
- Unique Features
Please tell us why you think this review should be flagged.
Get Instant Access<br>to this Report
Get Instant Access
to this Report
Unlock your first report with just a business email. Register to access our entire library.
© 2025 SoftwareReviews.com. All rights reserved.
