
In Partnership With SelectHub

What is MoEngage?
MoEngage is an intelligent customer engagement platform for the customer-obsessed marketer. We help you delight your customers and retain them for longer. With MoEngage you can analyze customer behavior and engage them with personalized communication across the web, mobile, and email. MoEngage is a full-stack solution consisting of powerful customer analytics, AI-powered customer journey orchestration, and personalization - in one dashboard.
Company Details
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In Partnership With SelectHub
MoEngage Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on MoEngage.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
1
Since last award
100 Plan to Renew
79 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+74 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love MoEngage?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Respectful
Cons
- Under Delivered
- Less Generous
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Multivariant Testing
Marketing Master Data Management
SMS Marketing
Customer Journey Modelling
Marketing Analytics
Marketing Project Management
Email Marketing Automation
Mobile Marketing Management
Marketing Asset Management
Social Media Marketing Management
Vendor Capability Ratings
Business Value Created
Vendor Support
Breadth of Features
Quality of Features
Ease of Customization
Usability and Intuitiveness
Product Strategy and Rate of Improvement
Ease of Implementation
Ease of IT Administration
Ease of Data Integration
Availability and Quality of Training
Also Featured in...
MoEngage Reviews

Akash D.
- Role: Industry Specific Role
- Industry: Education
- Involvement: Business Leader or Manager
Submitted Aug 2021
Market leading features with good customer support
Likeliness to Recommend
What differentiates MoEngage from other similar products?
I would say that would primarily be the support you get from the team. They not only help you achieve your use-cases but they also become involved in generating ideas that would help your business.
What is your favorite aspect of this product?
The DPM feature would be my favorite feature as it helps me run complex use cases and achieve a higher level of personalization. DPM communications have always had a high engagement rate in my experience.
What do you dislike most about this product?
I would say their features mostly cater to the most common use cases but the common use-cases don't usually have that high an impact but serve more of as a hygiene factor.
What recommendations would you give to someone considering this product?
It's a great tool to have in your marketing tech stack as it simplifies your life to a great extent. But in the end, it's just a tool. If things are done right, the impact the tool has is huge and ever-growing.
Pros
- Continually Improving Product
- Trustworthy
- Respectful
- Performance Enhancing
Cons
- Under Delivered
Please tell us why you think this review should be flagged.

Darwin N.
- Role: Sales Marketing
- Industry: Finance
- Involvement: Vendor Management and Renewal
Submitted Aug 2021
Easy to use, but messy User Experiences
Likeliness to Recommend
What differentiates MoEngage from other similar products?
Cheap and Easy to use
What is your favorite aspect of this product?
Push Notification with Text Color and Background
What do you dislike most about this product?
Draft is totally messy
What recommendations would you give to someone considering this product?
Cheap, Easy to use, and the Service is good
Pros
- Reliable
- Performance Enhancing
- Trustworthy
- Transparent
Please tell us why you think this review should be flagged.

Aravind U.
- Role: Information Technology
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Aug 2021
Easy to use & best support from team
Likeliness to Recommend
What differentiates MoEngage from other similar products?
- Depth of features - Support from team in terms of training and resolving technical issues - Team is friendly & available 24*7 - Very easy to setup campaign & segment the data
What is your favorite aspect of this product?
- Segmentation: You can segment whatever the data you require. You can do this till you get a clear cut target audience - Creating campaign: Very easy to create, I used to explain to marketing team and they catch up easily - Detailed campaign analytics & I can easily take out the segment of the data which ever is required
What do you dislike most about this product?
Nothing as such that I don't like about the product.
What recommendations would you give to someone considering this product?
Cost effective & business productivity tool All the required analytics are available Very much customizable team support is very plus
Pros
- Continually Improving Product
- Reliable
- Performance Enhancing
- Enables Productivity
Please tell us why you think this review should be flagged.
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