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MoEngage Logo
MoEngage Inc

MoEngage

Composite Score
7.3 /10
CX Score
7.4 /10
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MoEngage
7.3 /10

What is MoEngage?

MoEngage is an intelligent customer engagement platform for the customer-obsessed marketer. We help you delight your customers and retain them for longer. With MoEngage you can analyze customer behavior and engage them with personalized communication across the web, mobile, and email. MoEngage is a full-stack solution consisting of powerful customer analytics, AI-powered customer journey orchestration, and personalization - in one dashboard.

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MoEngage Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on MoEngage.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

86 Likeliness to Recommend

1
Since last award

100 Plan to Renew

79 Satisfaction of Cost Relative to Value

1
Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+74 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love MoEngage?

3% Negative
10% Neutral
87% Positive

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Respectful

Cons

  • Under Delivered
  • Less Generous

Feature Ratings

Average 73

Multivariant Testing

80

Marketing Master Data Management

80

SMS Marketing

78

Customer Journey Modelling

77

Marketing Analytics

76

Marketing Project Management

75

Email Marketing Automation

75

Mobile Marketing Management

73

Marketing Asset Management

73

Social Media Marketing Management

66

Vendor Capability Ratings

Average 72

Business Value Created

77

Vendor Support

76

Breadth of Features

75

Quality of Features

74

Ease of Customization

74

Usability and Intuitiveness

74

Product Strategy and Rate of Improvement

72

Ease of Implementation

71

Ease of IT Administration

69

Ease of Data Integration

67

Availability and Quality of Training

65

MoEngage Reviews

Akash D.

  • Role: Industry Specific Role
  • Industry: Education
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Aug 2021

Market leading features with good customer support

Likeliness to Recommend

8 /10

What differentiates MoEngage from other similar products?

I would say that would primarily be the support you get from the team. They not only help you achieve your use-cases but they also become involved in generating ideas that would help your business.

What is your favorite aspect of this product?

The DPM feature would be my favorite feature as it helps me run complex use cases and achieve a higher level of personalization. DPM communications have always had a high engagement rate in my experience.

What do you dislike most about this product?

I would say their features mostly cater to the most common use cases but the common use-cases don't usually have that high an impact but serve more of as a hygiene factor.

What recommendations would you give to someone considering this product?

It's a great tool to have in your marketing tech stack as it simplifies your life to a great extent. But in the end, it's just a tool. If things are done right, the impact the tool has is huge and ever-growing.

Pros

  • Continually Improving Product
  • Trustworthy
  • Respectful
  • Performance Enhancing

Cons

  • Under Delivered

Darwin N.

  • Role: Sales Marketing
  • Industry: Finance
  • Involvement: Vendor Management and Renewal
Validated Review
Verified Reviewer

Submitted Aug 2021

Easy to use, but messy User Experiences

Likeliness to Recommend

7 /10

What differentiates MoEngage from other similar products?

Cheap and Easy to use

What is your favorite aspect of this product?

Push Notification with Text Color and Background

What do you dislike most about this product?

Draft is totally messy

What recommendations would you give to someone considering this product?

Cheap, Easy to use, and the Service is good

Pros

  • Reliable
  • Performance Enhancing
  • Trustworthy
  • Transparent

Aravind U.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Aug 2021

Easy to use & best support from team

Likeliness to Recommend

9 /10

What differentiates MoEngage from other similar products?

- Depth of features - Support from team in terms of training and resolving technical issues - Team is friendly & available 24*7 - Very easy to setup campaign & segment the data

What is your favorite aspect of this product?

- Segmentation: You can segment whatever the data you require. You can do this till you get a clear cut target audience - Creating campaign: Very easy to create, I used to explain to marketing team and they catch up easily - Detailed campaign analytics & I can easily take out the segment of the data which ever is required

What do you dislike most about this product?

Nothing as such that I don't like about the product.

What recommendations would you give to someone considering this product?

Cost effective & business productivity tool All the required analytics are available Very much customizable team support is very plus

Pros

  • Continually Improving Product
  • Reliable
  • Performance Enhancing
  • Enables Productivity

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