
What is MoEngage?
MoEngage is an intelligent customer engagement platform for the customer-obsessed marketer. We help you delight your customers and retain them for longer. With MoEngage you can analyze customer behavior and engage them with personalized communication across the web, mobile, and email. MoEngage is a full-stack solution consisting of powerful customer analytics, AI-powered customer journey orchestration, and personalization - in one dashboard.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
100 Plan to Renew
93 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+87 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love MoEngage?
Pros
- Reliable
- Enables Productivity
- Respectful
- Helps Innovate
Cons
- Less Generous
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Analytics and Reporting
Audience Segmentation
Mobile Functionality
Marketing Analytics
Device and Browser Analytics
API Framework
Data Management
Data Analysis and Survey Function
Data Integrity
Conversion Analysis
Data Warehousing
Vendor Capability Ratings
Business Value Created
Ease of Customization
Product Strategy and Rate of Improvement
Quality of Features
Breadth of Features
Vendor Support
Ease of IT Administration
Usability and Intuitiveness
Availability and Quality of Training
Ease of Implementation
Ease of Data Integration
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MoEngage Reviews

Saransh S.
- Role: Information Technology
- Industry: Engineering
- Involvement: IT Development, Integration, and Administration
Submitted Dec 2024
MoEngage is a robust mobile marketing platform
Likeliness to Recommend
What differentiates MoEngage from other similar products?
Better dashboard analytics and applications
What is your favorite aspect of this product?
I like that MoEngage is easy to use and has a lot of features. It's great for tracking customer engagement and retention.
What do you dislike most about this product?
I dislike that MoEngage doesn't have a feature that allows me to customize the user interface. I would like to be able to change the colors and fonts to match my company's branding.
What recommendations would you give to someone considering this product?
MoEngage is a great product, but it can be expensive. If you're considering it, make sure you understand the pricing and whether it fits your budget. Also, be sure to take advantage of the free trial period to make sure it's a good fit for your needs.
Pros
- Enables Productivity
- Continually Improving Product
- Performance Enhancing
- Unique Features
Please tell us why you think this review should be flagged.

Abdulloh C.
- Role: Information Technology
- Industry: Healthcare
- Involvement: IT Leader or Manager
Submitted Sep 2024
Good, but updates info lacking
Likeliness to Recommend
What differentiates MoEngage from other similar products?
Easy to integrate
What is your favorite aspect of this product?
Easy to build campaign and segment audiences
What do you dislike most about this product?
Reports sometimes have issues and need to raise tickets.
What recommendations would you give to someone considering this product?
Cut cost for event tracking and analysis. Easy to integrate but some features is an add ons with separate package fee.
Pros
- Respectful
- Client Friendly Policies
- Acts with Integrity
- Helps Innovate
Cons
- Charges for Enhancements
- Less Generous
- Under Delivered
Please tell us why you think this review should be flagged.

GAURAV K.
- Role: Sales Marketing
- Industry: Technology
- Involvement: Vendor Management and Renewal
Submitted Sep 2024
Amazing Customer Engagement Tool
Likeliness to Recommend
What differentiates MoEngage from other similar products?
The pricing and customer support is what makes MoEngage different from other similar vendors. The support team ready to help you with any specific specification you want on the tool or you are not able to understand any process. The pricing of their product is according to your business needs so need not worry about over paying.
What is your favorite aspect of this product?
My favorite part is that I was able to manage and optimize multi-channel campaigns like SMS, Voice Calls, Emails, Push Notifications & WhatsApp at a single place. Cherry on the cake was that I was able to make automated campaigns according to my app events which made my life very easier.
What do you dislike most about this product?
Maybe they can add more vendors for WhatsApp and Voice Calling as there are very less options available to us.
What recommendations would you give to someone considering this product?
The product has wide range of capabilities which will help you understand your complex flow of your customers on your platforms. This tool will give new life to your marketing team for growth and explore new ways to convert users into customers.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
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