MoEngage Logo
MoEngage Logo
MoEngage Inc

MoEngage

Composite Score
7.3 /10
CX Score
7.4 /10
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MoEngage
7.3 /10

What is MoEngage?

MoEngage is an intelligent customer engagement platform for the customer-obsessed marketer. We help you delight your customers and retain them for longer. With MoEngage you can analyze customer behavior and engage them with personalized communication across the web, mobile, and email. MoEngage is a full-stack solution consisting of powerful customer analytics, AI-powered customer journey orchestration, and personalization - in one dashboard.

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MoEngage Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on MoEngage.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

86 Likeliness to Recommend

1
Since last award

100 Plan to Renew

79 Satisfaction of Cost Relative to Value

1
Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+74 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love MoEngage?

3% Negative
10% Neutral
87% Positive

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Respectful

Cons

  • Under Delivered
  • Less Generous

Feature Ratings

Average 73

Multivariant Testing

80

Marketing Master Data Management

80

SMS Marketing

78

Customer Journey Modelling

77

Marketing Analytics

76

Marketing Project Management

75

Email Marketing Automation

75

Mobile Marketing Management

73

Marketing Asset Management

73

Social Media Marketing Management

66

Vendor Capability Ratings

Average 72

Business Value Created

77

Vendor Support

76

Breadth of Features

75

Quality of Features

74

Ease of Customization

74

Usability and Intuitiveness

74

Product Strategy and Rate of Improvement

72

Ease of Implementation

71

Ease of IT Administration

69

Ease of Data Integration

67

Availability and Quality of Training

65

MoEngage Reviews

Sai P.

  • Role: Sales Marketing
  • Industry: Media
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jan 2024

Marketing automation and user Engagement software

Likeliness to Recommend

10 /10

What differentiates MoEngage from other similar products?

1. MoEngage is the tool of choice for our team when it comes to scheduling different types of notifications for our users. 2. One of the best features of MoEngage, which is often overlooked, is the convenience it offers when used on mobile devices. It has proven to be especially useful in critical situations. The efficiency of the web version is also highly commendable. 3. I frequently rely on MoEngage's analyze feature, which allows me to examine user behavior, retention, session duration, source of users, uninstalls, and more.

What is your favorite aspect of this product?

1. MoEngage is an excellent solution that enables us to improve user retention and re-engagement by delivering customized push and in-app notifications. It allows us to target dormant users with personalized notifications that are highly relevant to their interests. 2. MoEngage provides highly interactive and visually appealing charts and graphs that help us analyze user behavior and journey. This analysis helps us identify useful user patterns and activity across various features of the platform.

What do you dislike most about this product?

1. The tool seems to provide inflated data for various metrics such as impressions delivered, daily uninstalls, and other important down-the-funnel events, making it an unreliable tool for data analysis. 2. MoEngage takes a considerable amount of time to load data when analyzing user paths, funnels, behavior, or any other analysis that involves custom events and attributes.

What recommendations would you give to someone considering this product?

If you're looking to improve your marketing results, you might want to check out MoEngage. It's a powerful platform that can help businesses of all sizes engage with their customers in a better way. But before you make a decision, it's important to consider your needs and budget. Don't worry, I'm here to help you out!

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Arpit D.

  • Role: Sales Marketing
  • Industry: Education
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Sep 2022

Amazing features for driving successful marketing

Likeliness to Recommend

10 /10

What differentiates MoEngage from other similar products?

It's breadth of features are amazing and it never disappoints when we compare with other tools, it has everything that a marketer needs.

What is your favorite aspect of this product?

I love the Campaign Management and Targeting option via segmentation and the level of cohort reports that gives amazing insights on the lead activity / behavior.

What do you dislike most about this product?

MoEngage is a perfect tool but it just needs to integrate with BI systems to easily carry forward data and populate reports out of the box.

What recommendations would you give to someone considering this product?

It is a clear winner in this segment. However, you must evaluate this software based on how good it fits for your business needs apart from its capabilities. It has good knowledge base articles to refer and leverage all the features easily.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Sarah T.

  • Role: Operations
  • Industry: Construction
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Sep 2022

Client engagement platform, designed for marketers

Likeliness to Recommend

8 /10

What differentiates MoEngage from other similar products?

MoEngage stacks up to the competition, check reviews from current & previous users in industries like money Services, promotion and Advertising, and the web, and realize the simplest product for your business. Mobile promoting code could be a wide used technology, reliable, prime-rated code solution with integrations – mobile promoting, push notifications, and bulk SMS. Different necessary factors to think about once researching alternatives to MoEngage embody options and email promotion.

What is your favorite aspect of this product?

Its ability to synchronize with Amplitude. additionally, the backward integration with amplitude wherever it will send events to amplitude in order that we are able to track whether or not a user opened an associate degree email or not. Ability to produce a careful analysis of users’ activity on the app. In our case, it's primarily to investigate what were the simplest watched videos, their length, days/hourly split, that class, etc. It makes acting CRMs to the users very easy and sleek. Be it any medium we wish to push the notifications at, MoEngage makes it terribly handy.

What do you dislike most about this product?

I have encountered that notification delivery rates dip at the side of the CTRs once the audience pool is larger which implies primarily we tend to square measure reaching dead set a rather higher volume of users at considerably higher costs.

What recommendations would you give to someone considering this product?

MoEngage is a tremendous platform that helps in increasing engagement with the app and additionally nudges users to perform sure in-app activities that will increase feature usability too. Should attempt it as a result of it’s additionally the foremost cheap one. MoEngage is a good CRM Tool and also the best in the worth vary among its competitors.

Pros

  • Reliable
  • Trustworthy
  • Efficient Service
  • Inspires Innovation

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