
What is MoEngage?
MoEngage is an intelligent customer engagement platform for the customer-obsessed marketer. We help you delight your customers and retain them for longer. With MoEngage you can analyze customer behavior and engage them with personalized communication across the web, mobile, and email. MoEngage is a full-stack solution consisting of powerful customer analytics, AI-powered customer journey orchestration, and personalization - in one dashboard.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
100 Plan to Renew
93 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+87 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love MoEngage?
Pros
- Reliable
- Enables Productivity
- Respectful
- Helps Innovate
Cons
- Less Generous
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Analytics and Reporting
Audience Segmentation
Mobile Functionality
Marketing Analytics
Device and Browser Analytics
API Framework
Data Management
Data Analysis and Survey Function
Data Integrity
Conversion Analysis
Data Warehousing
Vendor Capability Ratings
Business Value Created
Ease of Customization
Product Strategy and Rate of Improvement
Quality of Features
Breadth of Features
Vendor Support
Ease of IT Administration
Usability and Intuitiveness
Availability and Quality of Training
Ease of Implementation
Ease of Data Integration
Also Featured in...
MoEngage Reviews

Akshit G.
- Role: Sales Marketing
- Industry: Media
- Involvement: IT Development, Integration, and Administration
Submitted Dec 2023
My Growth Marketing helper
Likeliness to Recommend
What differentiates MoEngage from other similar products?
It has distinctive features and better customer support
What is your favorite aspect of this product?
I love the advanced RFM Segmentation feature
What do you dislike most about this product?
The cost is something that I do not like
What recommendations would you give to someone considering this product?
It is a worth buy for any company looking for a CRM tool
Pros
- Performance Enhancing
- Unique Features
- Effective Service
- Saves Time
Cons
- Charges for Enhancements
- Less Generous
Please tell us why you think this review should be flagged.
Marie H.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted May 2023
The Secret Sauce for Customer Retention
Likeliness to Recommend
What differentiates MoEngage from other similar products?
Moengage stands out from other similar products due to its robust set of features and user-friendly interface. It provides advanced segmentation capabilities that allow us to target specific user groups with personalized messages. For example, we can send push notifications to users who have abandoned their carts or create campaigns to re-engage users who haven't visited our website in a while.
What is your favorite aspect of this product?
My favorite aspect of Moengage is its ease of use. The platform is intuitive and user-friendly, which makes it easy to navigate and learn. I also appreciate the level of customization it provides, allowing us to create tailored campaigns based on our business needs.
What do you dislike most about this product?
There is very little to dislike about Moengage. The only thing that I would like to see improved is the reporting section. While the data provided is useful, it can be challenging to interpret without significant manual analysis.
What recommendations would you give to someone considering this product?
I would suggest creating a detailed plan of how you want to use Moengage to achieve your business objectives. This will help you make the most of the platform's capabilities and achieve the desired results.
Pros
- Saves Time
- Over Delivered
- Friendly Negotiation
- Helps Innovate
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Jatin J.
- Role: Information Technology
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Dec 2024
Fantastic product!
Likeliness to Recommend
What differentiates MoEngage from other similar products?
It sets apart with its seamless customer engagement platform, offering personalized, data-driven interactions across multiple channels.
What is your favorite aspect of this product?
I like how it integrates personalized messaging with real-time analytics to drive meaningful customer interactions.
What do you dislike most about this product?
nothing as such
What recommendations would you give to someone considering this product?
I would suggest focusing on leveraging its automation features to deliver personalized experiences and boost customer engagement.
Pros
- Reliable
- Trustworthy
- Efficient Service
- Inspires Innovation
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