MoEngage Logo Award Winner Product Badge
MoEngage Logo Award Winner Product Badge
MoEngage Inc

MoEngage

Composite Score
8.4 /10
CX Score
8.5 /10
MoEngage
8.4 /10

What is MoEngage?

MoEngage is an intelligent customer engagement platform for the customer-obsessed marketer. We help you delight your customers and retain them for longer. With MoEngage you can analyze customer behavior and engage them with personalized communication across the web, mobile, and email. MoEngage is a full-stack solution consisting of powerful customer analytics, AI-powered customer journey orchestration, and personalization - in one dashboard.

Company Details


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Awards & Recognition

MoEngage won the following awards in the Product Analytics category

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MoEngage Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on MoEngage.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

100 Plan to Renew

93 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+87 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love MoEngage?

2% Negative
4% Neutral
94% Positive

Pros

  • Reliable
  • Enables Productivity
  • Respectful
  • Helps Innovate

Cons

  • Less Generous

Feature Ratings

Average 88

Analytics and Reporting

91

Audience Segmentation

89

Mobile Functionality

89

Marketing Analytics

89

Device and Browser Analytics

88

API Framework

87

Data Management

86

Data Analysis and Survey Function

85

Data Integrity

84

Conversion Analysis

84

Data Warehousing

82

Vendor Capability Ratings

Average 85

Business Value Created

91

Ease of Customization

88

Product Strategy and Rate of Improvement

88

Quality of Features

86

Breadth of Features

85

Vendor Support

85

Ease of IT Administration

84

Usability and Intuitiveness

84

Availability and Quality of Training

84

Ease of Implementation

82

Ease of Data Integration

80

MoEngage Reviews

Akshit G.

  • Role: Sales Marketing
  • Industry: Media
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Dec 2023

My Growth Marketing helper

Likeliness to Recommend

10 /10

What differentiates MoEngage from other similar products?

It has distinctive features and better customer support

What is your favorite aspect of this product?

I love the advanced RFM Segmentation feature

What do you dislike most about this product?

The cost is something that I do not like

What recommendations would you give to someone considering this product?

It is a worth buy for any company looking for a CRM tool

Pros

  • Performance Enhancing
  • Unique Features
  • Effective Service
  • Saves Time

Cons

  • Charges for Enhancements
  • Less Generous

Marie H.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted May 2023

The Secret Sauce for Customer Retention

Likeliness to Recommend

8 /10

What differentiates MoEngage from other similar products?

Moengage stands out from other similar products due to its robust set of features and user-friendly interface. It provides advanced segmentation capabilities that allow us to target specific user groups with personalized messages. For example, we can send push notifications to users who have abandoned their carts or create campaigns to re-engage users who haven't visited our website in a while.

What is your favorite aspect of this product?

My favorite aspect of Moengage is its ease of use. The platform is intuitive and user-friendly, which makes it easy to navigate and learn. I also appreciate the level of customization it provides, allowing us to create tailored campaigns based on our business needs.

What do you dislike most about this product?

There is very little to dislike about Moengage. The only thing that I would like to see improved is the reporting section. While the data provided is useful, it can be challenging to interpret without significant manual analysis.

What recommendations would you give to someone considering this product?

I would suggest creating a detailed plan of how you want to use Moengage to achieve your business objectives. This will help you make the most of the platform's capabilities and achieve the desired results.

Pros

  • Saves Time
  • Over Delivered
  • Friendly Negotiation
  • Helps Innovate

Jatin J.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Dec 2024

Fantastic product!

Likeliness to Recommend

9 /10

What differentiates MoEngage from other similar products?

It sets apart with its seamless customer engagement platform, offering personalized, data-driven interactions across multiple channels.

What is your favorite aspect of this product?

I like how it integrates personalized messaging with real-time analytics to drive meaningful customer interactions.

What do you dislike most about this product?

nothing as such

What recommendations would you give to someone considering this product?

I would suggest focusing on leveraging its automation features to deliver personalized experiences and boost customer engagement.

Pros

  • Reliable
  • Trustworthy
  • Efficient Service
  • Inspires Innovation

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