
What is MoEngage?
MoEngage is an intelligent customer engagement platform for the customer-obsessed marketer. We help you delight your customers and retain them for longer. With MoEngage you can analyze customer behavior and engage them with personalized communication across the web, mobile, and email. MoEngage is a full-stack solution consisting of powerful customer analytics, AI-powered customer journey orchestration, and personalization - in one dashboard.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
100 Plan to Renew
93 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+87 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love MoEngage?
Pros
- Reliable
- Enables Productivity
- Respectful
- Helps Innovate
Cons
- Less Generous
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Analytics and Reporting
Audience Segmentation
Mobile Functionality
Marketing Analytics
Device and Browser Analytics
API Framework
Data Management
Data Analysis and Survey Function
Data Integrity
Conversion Analysis
Data Warehousing
Vendor Capability Ratings
Business Value Created
Ease of Customization
Product Strategy and Rate of Improvement
Quality of Features
Breadth of Features
Vendor Support
Ease of IT Administration
Usability and Intuitiveness
Availability and Quality of Training
Ease of Implementation
Ease of Data Integration
Also Featured in...
MoEngage Reviews
Nikita S.
- Role: Information Technology
- Industry: Consulting
- Involvement: Business Leader or Manager
Submitted May 2024
Excellent Features and Easy to Use
Likeliness to Recommend
What differentiates MoEngage from other similar products?
MoEngage has better customer support and better features
What is your favorite aspect of this product?
The Advanced User Flow Features is what differentiated MoEngage from others
What do you dislike most about this product?
The pricing is higher than others
What recommendations would you give to someone considering this product?
Try to negotiate with the team as much as you can
Pros
- Enables Productivity
- Caring
- Helps Innovate
- Unique Features
Please tell us why you think this review should be flagged.
Akshit G.
- Role: Sales Marketing
- Industry: Education
- Involvement: End User of Application
Submitted May 2024
Easy to use and best features
Likeliness to Recommend
What differentiates MoEngage from other similar products?
It has better features like RFM, Content Recommendations and Advanced Analytics
What is your favorite aspect of this product?
RFM Segmentation which use AI Capabilities
What do you dislike most about this product?
The pricing is on a higher side
What recommendations would you give to someone considering this product?
People should opt for a free trial and then buy complete contract
Pros
- Helps Innovate
- Trustworthy
- Effective Service
- Generous Negotitation
Please tell us why you think this review should be flagged.

Sai P.
- Role: Sales Marketing
- Industry: Media
- Involvement: End User of Application
Submitted Jan 2024
Marketing automation and user Engagement software
Likeliness to Recommend
What differentiates MoEngage from other similar products?
1. MoEngage is the tool of choice for our team when it comes to scheduling different types of notifications for our users. 2. One of the best features of MoEngage, which is often overlooked, is the convenience it offers when used on mobile devices. It has proven to be especially useful in critical situations. The efficiency of the web version is also highly commendable. 3. I frequently rely on MoEngage's analyze feature, which allows me to examine user behavior, retention, session duration, source of users, uninstalls, and more.
What is your favorite aspect of this product?
1. MoEngage is an excellent solution that enables us to improve user retention and re-engagement by delivering customized push and in-app notifications. It allows us to target dormant users with personalized notifications that are highly relevant to their interests. 2. MoEngage provides highly interactive and visually appealing charts and graphs that help us analyze user behavior and journey. This analysis helps us identify useful user patterns and activity across various features of the platform.
What do you dislike most about this product?
1. The tool seems to provide inflated data for various metrics such as impressions delivered, daily uninstalls, and other important down-the-funnel events, making it an unreliable tool for data analysis. 2. MoEngage takes a considerable amount of time to load data when analyzing user paths, funnels, behavior, or any other analysis that involves custom events and attributes.
What recommendations would you give to someone considering this product?
If you're looking to improve your marketing results, you might want to check out MoEngage. It's a powerful platform that can help businesses of all sizes engage with their customers in a better way. But before you make a decision, it's important to consider your needs and budget. Don't worry, I'm here to help you out!
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
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