MoEngage Logo Award Winner Product Badge
MoEngage Logo Award Winner Product Badge
MoEngage Inc

MoEngage

Composite Score
8.4 /10
CX Score
8.5 /10
MoEngage
8.4 /10

What is MoEngage?

MoEngage is an intelligent customer engagement platform for the customer-obsessed marketer. We help you delight your customers and retain them for longer. With MoEngage you can analyze customer behavior and engage them with personalized communication across the web, mobile, and email. MoEngage is a full-stack solution consisting of powerful customer analytics, AI-powered customer journey orchestration, and personalization - in one dashboard.

Company Details


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Awards & Recognition

MoEngage won the following awards in the Product Analytics category

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MoEngage Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on MoEngage.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

100 Plan to Renew

93 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+87 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love MoEngage?

2% Negative
4% Neutral
94% Positive

Pros

  • Reliable
  • Enables Productivity
  • Respectful
  • Helps Innovate

Cons

  • Less Generous

Feature Ratings

Average 88

Analytics and Reporting

91

Audience Segmentation

89

Mobile Functionality

89

Marketing Analytics

89

Device and Browser Analytics

88

API Framework

87

Data Management

86

Data Analysis and Survey Function

85

Data Integrity

84

Conversion Analysis

84

Data Warehousing

82

Vendor Capability Ratings

Average 85

Business Value Created

91

Ease of Customization

88

Product Strategy and Rate of Improvement

88

Quality of Features

86

Breadth of Features

85

Vendor Support

85

Ease of IT Administration

84

Usability and Intuitiveness

84

Availability and Quality of Training

84

Ease of Implementation

82

Ease of Data Integration

80

MoEngage Reviews

Nikita S.

  • Role: Information Technology
  • Industry: Consulting
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted May 2024

Excellent Features and Easy to Use

Likeliness to Recommend

8 /10

What differentiates MoEngage from other similar products?

MoEngage has better customer support and better features

What is your favorite aspect of this product?

The Advanced User Flow Features is what differentiated MoEngage from others

What do you dislike most about this product?

The pricing is higher than others

What recommendations would you give to someone considering this product?

Try to negotiate with the team as much as you can

Pros

  • Enables Productivity
  • Caring
  • Helps Innovate
  • Unique Features

Akshit G.

  • Role: Sales Marketing
  • Industry: Education
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted May 2024

Easy to use and best features

Likeliness to Recommend

9 /10

What differentiates MoEngage from other similar products?

It has better features like RFM, Content Recommendations and Advanced Analytics

What is your favorite aspect of this product?

RFM Segmentation which use AI Capabilities

What do you dislike most about this product?

The pricing is on a higher side

What recommendations would you give to someone considering this product?

People should opt for a free trial and then buy complete contract

Pros

  • Helps Innovate
  • Trustworthy
  • Effective Service
  • Generous Negotitation

Sai P.

  • Role: Sales Marketing
  • Industry: Media
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jan 2024

Marketing automation and user Engagement software

Likeliness to Recommend

10 /10

What differentiates MoEngage from other similar products?

1. MoEngage is the tool of choice for our team when it comes to scheduling different types of notifications for our users. 2. One of the best features of MoEngage, which is often overlooked, is the convenience it offers when used on mobile devices. It has proven to be especially useful in critical situations. The efficiency of the web version is also highly commendable. 3. I frequently rely on MoEngage's analyze feature, which allows me to examine user behavior, retention, session duration, source of users, uninstalls, and more.

What is your favorite aspect of this product?

1. MoEngage is an excellent solution that enables us to improve user retention and re-engagement by delivering customized push and in-app notifications. It allows us to target dormant users with personalized notifications that are highly relevant to their interests. 2. MoEngage provides highly interactive and visually appealing charts and graphs that help us analyze user behavior and journey. This analysis helps us identify useful user patterns and activity across various features of the platform.

What do you dislike most about this product?

1. The tool seems to provide inflated data for various metrics such as impressions delivered, daily uninstalls, and other important down-the-funnel events, making it an unreliable tool for data analysis. 2. MoEngage takes a considerable amount of time to load data when analyzing user paths, funnels, behavior, or any other analysis that involves custom events and attributes.

What recommendations would you give to someone considering this product?

If you're looking to improve your marketing results, you might want to check out MoEngage. It's a powerful platform that can help businesses of all sizes engage with their customers in a better way. But before you make a decision, it's important to consider your needs and budget. Don't worry, I'm here to help you out!

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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