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MoEngage Inc

MoEngage

Composite Score

8.4 /10

CX Score

8.5 /10

25 Reviews Write a Review

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What is MoEngage?

MoEngage is an intelligent customer engagement platform for the customer-obsessed marketer. We help you delight your customers and retain them for longer. With MoEngage you can analyze customer behavior and engage them with personalized communication across the web, mobile, and email. MoEngage is a full-stack solution consisting of powerful customer analytics, AI-powered customer journey orchestration, and personalization - in one dashboard.

Company Details

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Awards & Recognition

MoEngage won the following awards in the Product Analytics category

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2025 Emotional Footprint Champion

Latest Award, 2025

Product Impact

Latest Award, 2025

2025 Data Quadrant Champion

2025

8 Top Rated Capabilities

10 Top Rated Features

2025

Service Experience
Product Impact

2024

8 Top Rated Capabilities

6 Top Rated Features

2024

MoEngage Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on MoEngage.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

100 Plan to Renew

92 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+87 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love MoEngage?

2% Negative

3% Neutral

95% Positive

Pros

Reliable
Enables Productivity
Respectful
Helps Innovate

Cons

Less Generous

Feature Ratings

Average 88

Analytics and Reporting

Marketing Analytics

Audience Segmentation

Mobile Functionality

API Framework

Device and Browser Analytics

Data Analysis and Survey Function

Data Integrity

Data Management

Conversion Analysis

Data Warehousing

Vendor Capability Ratings

Average 85

Business Value Created

Product Strategy and Rate of Improvement

Ease of Customization

Ease of IT Administration

Vendor Support

Usability and Intuitiveness

Quality of Features

Breadth of Features

Availability and Quality of Training

Ease of Implementation

Ease of Data Integration

Also Featured in...

Marketing Automation - B2C

Score 7.3

View MoEngage in this category (opens in a new tab)

MoEngage Reviews

Marie H.

Role: Sales Marketing
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted May 2023

The Secret Sauce for Customer Retention

Likeliness to Recommend

8 /10

What differentiates MoEngage from other similar products?

Moengage stands out from other similar products due to its robust set of features and user-friendly interface. It provides advanced segmentation capabilities that allow us to target specific user groups with personalized messages. For example, we can send push notifications to users who have abandoned their carts or create campaigns to re-engage users who haven't visited our website in a while.

What is your favorite aspect of this product?

My favorite aspect of Moengage is its ease of use. The platform is intuitive and user-friendly, which makes it easy to navigate and learn. I also appreciate the level of customization it provides, allowing us to create tailored campaigns based on our business needs.

What do you dislike most about this product?

There is very little to dislike about Moengage. The only thing that I would like to see improved is the reporting section. While the data provided is useful, it can be challenging to interpret without significant manual analysis.

What recommendations would you give to someone considering this product?

I would suggest creating a detailed plan of how you want to use Moengage to achieve your business objectives. This will help you make the most of the platform's capabilities and achieve the desired results.

Pros

Saves Time
Over Delivered
Friendly Negotiation
Helps Innovate

Abdulloh C.

Role: Information Technology
Industry: Retail
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Jun 2022

Good products with well functioning features

Likeliness to Recommend

9 /10

What differentiates MoEngage from other similar products?

Moengage lead workflow management work really well. We can manage and strategize conversion easily. The campaign and survey also conducted seamlessly. The existing of throttling function for certain audience sizes also help in managing traffic to the servers. Events tracking and management also easy to use. Sandboxing environment work well.

What is your favorite aspect of this product?

Sandboxing environment for testing purposes and Moengage flow dashboard helps a lot.

What do you dislike most about this product?

The datawarehouses is hard to use from third party perspective. So we have to do a lot of manual parsing to custom analysis in our ends.

What recommendations would you give to someone considering this product?

Create a good consolidated segmentation beforehand. Make sure to have person to be contactable when implementing new schema/system. Event tracking have soft limit and it might cause confusion because no clear error reported when we hit the limit instead of just the data not gathered properly.

Pros

Caring
Saves Time
Respectful
Helps Innovate

Cons

Less Generous
Under Delivered

Gurkeerat S.

Role: Finance
Industry: Finance
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Sep 2021

Good and effecttive data solutions

Likeliness to Recommend

8 /10

What differentiates MoEngage from other similar products?

satisfactory mobile partner

What is your favorite aspect of this product?

Mobile features

What do you dislike most about this product?

Inconstent

What recommendations would you give to someone considering this product?

Good product

Pros

Reliable
Performance Enhancing
Enables Productivity
Continually Improving Product

Cons

Inhibits Innovation
Commodity Features

MoEngage

What is MoEngage?

Company Details

Need Assistance?

Awards & Recognition

2025 Emotional Footprint Champion

2025 Data Quadrant Champion

MoEngage Ratings

89 Likeliness to Recommend

100 Plan to Renew

92 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+87 Net Emotional Footprint

How much do users love MoEngage?

Pros

Cons

Feature Ratings Average rating of all product features, some of which may not be shown below

Analytics and Reporting Includes historical & real-time dashboard visualizations, detailed & summary reporting and easy data extraction for data analysis.

Marketing Analytics Predictive analytics, machine learning, data ingestion and visualization; data segmentation; assign attributes to unstructured data; work from segmented data.

Audience Segmentation The ability to create and analyze discrete customer audience segments based on user-defined criteria or variables.

Mobile Functionality Can be used on mobile devices​.

API Framework The platform provides the ability to move data to and from the solution and other customer interaction applications (i.e. CRM) with ease.

Device and Browser Analytics Capture and summarize device and browser information.

Data Analysis and Survey Function Can capture survey data and multiple data sets may be output for analysis.

Data Integrity Includes data accuracy, data maintenance, and data verification and validation.

Data Management Includes data sharing, data storage, records management, and data security.

Conversion Analysis The ability to capture and analyze conversion (transaction) data and conversion paths from the web or associated channels.

Data Warehousing Includes large data retrieval, data reporting, and data analytics.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Also Featured in...

Marketing Automation - B2C

MoEngage Reviews

Marie H.

The Secret Sauce for Customer Retention

Likeliness to Recommend

Pros

Abdulloh C.

Good products with well functioning features

Likeliness to Recommend

Pros

Cons

Gurkeerat S.

Good and effecttive data solutions

Likeliness to Recommend

Pros

Cons

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1
Since last award

Feature Ratings

Analytics and Reporting

Marketing Analytics

Audience Segmentation

Mobile Functionality

API Framework

Device and Browser Analytics

Data Analysis and Survey Function

Data Integrity

Data Management

Conversion Analysis

Data Warehousing

Vendor Capability Ratings

Business Value Created

Product Strategy and Rate of Improvement

Ease of Customization

Ease of IT Administration

Vendor Support

Usability and Intuitiveness

Quality of Features

Breadth of Features

Availability and Quality of Training

Ease of Implementation

Ease of Data Integration