Salesforce Pardot Logo
Salesforce Pardot Logo
Salesforce.com Inc

Salesforce Pardot

Composite Score
7.6 /10
CX Score
7.7 /10
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Salesforce Pardot
7.6 /10

What is Salesforce Pardot?

Marketing Cloud Account Engagement, formerly Salesforce Pardot, is a B2B Marketing Automation platform that helps generate smarter marketing automation. Generate high-quality leads and grow revenue with B2B marketing automation software built on an AI CRM. Make smarter decisions with unified customer data and trusted AI on the only platform that connects entire revenue teams - sales, marketing, and service. Make the most of every customer interaction — creating personalized, cross-channel customer journeys that deliver exceptional brand experiences across email, mobile, social, Web, and more using Salesforce's Marketing Management solutions.

Company Details

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Awards & Recognition

Salesforce Pardot won the following awards in the Marketing Automation - B2B category

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Salesforce Pardot Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Salesforce Pardot.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

81 Likeliness to Recommend

1
Since last award

80 Plan to Renew

1
Since last award

76 Satisfaction of Cost Relative to Value

2
Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+80 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Salesforce Pardot?

6% Negative
7% Neutral
87% Positive

Pros

  • Reliable
  • Respectful
  • Enables Productivity
  • Caring

Feature Ratings

Average 78

Opportunity Pipeline Tracking

85

Conversion Propensity Modeling

83

Email Marketing Automation

81

Marketing Asset Management

79

Marketing Project Management

78

Customer Journey Modelling

78

Marketing Analytics

77

Recommended Best Action

77

Mobile Marketing Management

76

Social Media Marketing Management

71

Vendor Capability Ratings

Average 75

Ease of Data Integration

77

Quality of Features

77

Ease of Implementation

76

Ease of IT Administration

76

Availability and Quality of Training

76

Business Value Created

76

Usability and Intuitiveness

76

Product Strategy and Rate of Improvement

74

Breadth of Features

73

Vendor Support

71

Ease of Customization

70

Salesforce Pardot Reviews

Revanth P.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Mar 2025

Great tool for B2B marketing automation

Likeliness to Recommend

9 /10

What differentiates Salesforce Pardot from other similar products?

Provides detailed lead tracking & attribution, Measuring ROI on marketing campaigns, insights into engagement, conversion rates, and revenue impact. It delivers personalized experiences at scale all of it helps us understand and execute marketing campaigns better and increase marketing effectiveness

What is your favorite aspect of this product?

Seamless integration with the Salesforce ecosystem, marketing and sales teams can work in sync, the best part is dynamic content and segmentation which is absolutely essential in the current world of AI.

What do you dislike most about this product?

The automation rules and segmentation are powerful but they have processing delays, reporting and analytics could be more robust.

What recommendations would you give to someone considering this product?

Salesforce Marketing Cloud Account Management (Pardot) is organised in such a way that you do not need to open many tabs, everything is in one place!

Pros

  • Reliable
  • Efficient Service
  • Fair
  • Acts with Integrity

Daniel M.

  • Role: Information Technology
  • Industry: Banking
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Oct 2024

Effective product

Likeliness to Recommend

8 /10

What differentiates Salesforce Pardot from other similar products?

Salesforce Pardot stands out from similar products due to its deep integration with the Salesforce ecosystem, allowing for efficient data sharing between marketing and sales teams. It offers advanced marketing automation features like lead nurturing and contact scoring, along with detailed analytics on campaign performance. Its intuitive interface makes it easy to create and manage campaigns, and its focus on B2B companies provides specific tools for longer and more complex sales cycles.

What is your favorite aspect of this product?

My favorite aspect of Salesforce Pardot is the seamless integration with the Salesforce ecosystem, allowing marketing and sales teams to collaborate efficiently. This synergy ensures real-time access to data, providing a comprehensive view of the customer journey and enabling personalized interactions that maximize conversion opportunities.

What do you dislike most about this product?

What I like least about Salesforce Pardot is the learning curve, which can be challenging for new users. While the platform offers powerful features, the complexity of some tools and the need for detailed configuration can be intimidating. Additionally, advanced customization may require deeper technical knowledge, posing a barrier for teams with less experience in marketing automation.

What recommendations would you give to someone considering this product?

For those considering Salesforce Pardot, it's important to evaluate specific marketing needs and utilize demos to understand the platform. Investing in team training and exploring integration with existing systems are crucial. Also, consider the quality of Salesforce's customer support to ensure a smooth transition. These steps will aid in making an informed decision aligned with company objectives.

Pros

  • Performance Enhancing
  • Trustworthy
  • Saves Time
  • Client Friendly Policies

Fabian H.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Nov 2023

Easy to use an does the job, but pricy

Likeliness to Recommend

8 /10

What differentiates Salesforce Pardot from other similar products?

The integration into the Salesforce Ecosystem

What is your favorite aspect of this product?

Pardot is very well integrated into MarketingCloud and SalesCloud

What do you dislike most about this product?

The pricetag is to high for the functionality delivered and the pace of innovation is not what I' ve experienced with otzhe SF.com products

What recommendations would you give to someone considering this product?

Check alternatives if you're not already using Salesforce, but if you are Pardot is a fair choice

Pros

  • Reliable
  • Enables Productivity
  • Security Protects
  • Helps Innovate

Cons

  • Less Generous
  • Vendor's Interest First
  • Less Transparent

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