

What is Salesforce Pardot?
Marketing Cloud Account Engagement, formerly Salesforce Pardot, is a B2B Marketing Automation platform that helps generate smarter marketing automation. Generate high-quality leads and grow revenue with B2B marketing automation software built on an AI CRM. Make smarter decisions with unified customer data and trusted AI on the only platform that connects entire revenue teams - sales, marketing, and service. Make the most of every customer interaction — creating personalized, cross-channel customer journeys that deliver exceptional brand experiences across email, mobile, social, Web, and more using Salesforce's Marketing Management solutions.
Company Details
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
78 Likeliness to Recommend
2
Since last award
82 Plan to Renew
3
Since last award
69 Satisfaction of Cost Relative to Value
4
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+73 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Salesforce Pardot?
Pros
- Respectful
- Fair
- Trustworthy
- Client Friendly Policies
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Unified Sales and Marketing Funnel
Personalization/Audience Targeting
Multichannel Campaign Management
Customer Journey Modelling
Account Analytics & Measurement
Account-Based Advertising
Team Alerts
Artificial Intelligence / Machine Learning
Vendor Capability Ratings
Ease of Implementation
Quality of Features
Usability and Intuitiveness
Availability and Quality of Training
Ease of IT Administration
Breadth of Features
Business Value Created
Ease of Data Integration
Ease of Customization
Vendor Support
Product Strategy and Rate of Improvement
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Salesforce Pardot Reviews

Revanth P.
- Role: Sales Marketing
- Industry: Technology
- Involvement: IT Leader or Manager
Submitted Mar 2025
Great tool for B2B marketing automation
Likeliness to Recommend
What differentiates Salesforce Pardot from other similar products?
Provides detailed lead tracking & attribution, Measuring ROI on marketing campaigns, insights into engagement, conversion rates, and revenue impact. It delivers personalized experiences at scale all of it helps us understand and execute marketing campaigns better and increase marketing effectiveness
What is your favorite aspect of this product?
Seamless integration with the Salesforce ecosystem, marketing and sales teams can work in sync, the best part is dynamic content and segmentation which is absolutely essential in the current world of AI.
What do you dislike most about this product?
The automation rules and segmentation are powerful but they have processing delays, reporting and analytics could be more robust.
What recommendations would you give to someone considering this product?
Salesforce Marketing Cloud Account Management (Pardot) is organised in such a way that you do not need to open many tabs, everything is in one place!
Pros
- Reliable
- Efficient Service
- Fair
- Acts with Integrity
Please tell us why you think this review should be flagged.

Daniel M.
- Role: Information Technology
- Industry: Banking
- Involvement: IT Development, Integration, and Administration
Submitted Oct 2024
Effective product
Likeliness to Recommend
What differentiates Salesforce Pardot from other similar products?
Salesforce Pardot stands out from similar products due to its deep integration with the Salesforce ecosystem, allowing for efficient data sharing between marketing and sales teams. It offers advanced marketing automation features like lead nurturing and contact scoring, along with detailed analytics on campaign performance. Its intuitive interface makes it easy to create and manage campaigns, and its focus on B2B companies provides specific tools for longer and more complex sales cycles.
What is your favorite aspect of this product?
My favorite aspect of Salesforce Pardot is the seamless integration with the Salesforce ecosystem, allowing marketing and sales teams to collaborate efficiently. This synergy ensures real-time access to data, providing a comprehensive view of the customer journey and enabling personalized interactions that maximize conversion opportunities.
What do you dislike most about this product?
What I like least about Salesforce Pardot is the learning curve, which can be challenging for new users. While the platform offers powerful features, the complexity of some tools and the need for detailed configuration can be intimidating. Additionally, advanced customization may require deeper technical knowledge, posing a barrier for teams with less experience in marketing automation.
What recommendations would you give to someone considering this product?
For those considering Salesforce Pardot, it's important to evaluate specific marketing needs and utilize demos to understand the platform. Investing in team training and exploring integration with existing systems are crucial. Also, consider the quality of Salesforce's customer support to ensure a smooth transition. These steps will aid in making an informed decision aligned with company objectives.
Pros
- Performance Enhancing
- Trustworthy
- Saves Time
- Client Friendly Policies
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Rifat K.
- Role: Information Technology
- Industry: Construction
- Involvement: IT Development, Integration, and Administration
Submitted Oct 2024
Ease of use, Recommend for beginners in B2B market
Likeliness to Recommend
What differentiates Salesforce Pardot from other similar products?
It price point for what it offers and the integration between sales and marketing plus website tracking.
What is your favorite aspect of this product?
Ease of use
What do you dislike most about this product?
Very less customizable
What recommendations would you give to someone considering this product?
If you focus is account based marketing and you are a b2b company and already using Salesforce CRM then go ahead with pardot anything else will be requiring very much hassle
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Cons
- Commodity Features
Please tell us why you think this review should be flagged.
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