

What is Salesforce Pardot?
Marketing Cloud Account Engagement, formerly Salesforce Pardot, is a B2B Marketing Automation platform that helps generate smarter marketing automation. Generate high-quality leads and grow revenue with B2B marketing automation software built on an AI CRM. Make smarter decisions with unified customer data and trusted AI on the only platform that connects entire revenue teams - sales, marketing, and service. Make the most of every customer interaction — creating personalized, cross-channel customer journeys that deliver exceptional brand experiences across email, mobile, social, Web, and more using Salesforce's Marketing Management solutions.
Company Details
Need Assistance?
We're here to help you with understanding our reports and the data inside to help you make decisions.
Get AssistanceSalesforce Pardot Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Salesforce Pardot.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
84 Likeliness to Recommend
1
Since last award
89 Plan to Renew
1
Since last award
77 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+88 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Salesforce Pardot?
Pros
- Trustworthy
- Saves Time
- Fair
- Generous Negotitation
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Lead and Contact Categorization
Lead Generation
Prospect Tracking
Lead Distribution
Analytics and Reporting
Omni-Channel Communication Tracking
Interaction Planning
Vendor Capability Ratings
Ease of Data Integration
Usability and Intuitiveness
Ease of Implementation
Ease of IT Administration
Business Value Created
Vendor Support
Quality of Features
Availability and Quality of Training
Product Strategy and Rate of Improvement
Ease of Customization
Breadth of Features
Also Featured in...
Salesforce Pardot Reviews
Varsha S.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Aug 2025
Pardot—amazing B2B Marketing tool
Likeliness to Recommend
What differentiates Salesforce Pardot from other similar products?
I was a fresher when I joined Adfactors PR firm, the first product I was encountered was with Marketing cloud of Salesforce. At first I was very nervous but Salesforce easy learning curve had me home. It’s fantastic tool for lead management and scoring grade. The tracking engagement is very comprehensive when comes to quality of data
What is your favorite aspect of this product?
How it boost sales and Marketing collaboration further by improving quality of leads and amazing reporting and analytical side view
What do you dislike most about this product?
The learning curve can be challenging if you are not consistent. And it has higher cost from what I have heard from management
What recommendations would you give to someone considering this product?
It is ideal for any B2B organisations, and company just had to prepare for sufficient budgets and resources
Pros
- Reliable
- Efficient Service
- Appreciates Incumbent Status
- Helps Innovate
Please tell us why you think this review should be flagged.

Ashwin V.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Dec 2024
Fantastic CRM with Data and Reporting capabilities
Likeliness to Recommend
What differentiates Salesforce Pardot from other similar products?
Salesforce is not much different from any other products like hubspot,zohocrm,and many more CRM. but its data and reporting capabilities is very unique which will be largely appreciated by enterprise customers
What is your favorite aspect of this product?
Data Reporting
What do you dislike most about this product?
it doesnt have email sequencing feauture and need to update it a lot
What recommendations would you give to someone considering this product?
Best Data and reporting tool. As a sales head you will love it for its data accuracy
Pros
- Respectful
- Client Friendly Policies
- Fair
- Altruistic
Cons
- Under Delivered
Please tell us why you think this review should be flagged.
Luke S.
- Role: Sales Marketing
- Industry: Manufacturing
- Involvement: End User of Application
Submitted Nov 2024
Cadillac cost and features
Likeliness to Recommend
What differentiates Salesforce Pardot from other similar products?
Saleforce had probably the best built in scheduler for lead contacting and reminders for follow ups
What is your favorite aspect of this product?
The lead reminder feature and the ranking of leads
What do you dislike most about this product?
The cost. You pay for what you get. Offers way more than our built in crm in our erp.
What recommendations would you give to someone considering this product?
Weight the cost vs benefit.
Pros
- Continually Improving Product
- Reliable
- Enables Productivity
- Trustworthy
Please tell us why you think this review should be flagged.
Get Instant Access<br>to this Report
Get Instant Access
to this Report
Unlock your first report with just a business email. Register to access our entire library.
© 2025 SoftwareReviews.com. All rights reserved.
