Salesforce Pardot Logo
Salesforce Pardot Logo
Salesforce.com Inc

Salesforce Pardot

Composite Score
7.6 /10
CX Score
7.7 /10
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Salesforce Pardot
7.6 /10

What is Salesforce Pardot?

Marketing Cloud Account Engagement, formerly Salesforce Pardot, is a B2B Marketing Automation platform that helps generate smarter marketing automation. Generate high-quality leads and grow revenue with B2B marketing automation software built on an AI CRM. Make smarter decisions with unified customer data and trusted AI on the only platform that connects entire revenue teams - sales, marketing, and service. Make the most of every customer interaction — creating personalized, cross-channel customer journeys that deliver exceptional brand experiences across email, mobile, social, Web, and more using Salesforce's Marketing Management solutions.

Company Details

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Awards & Recognition

Salesforce Pardot won the following awards in the Marketing Automation - B2B category

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Salesforce Pardot Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Salesforce Pardot.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

82 Likeliness to Recommend

80 Plan to Renew

76 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+82 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Salesforce Pardot?

5% Negative
7% Neutral
88% Positive

Pros

  • Reliable
  • Respectful
  • Enables Productivity
  • Efficient Service

Feature Ratings

Average 77

Opportunity Pipeline Tracking

83

Email Marketing Automation

81

Marketing Asset Management

78

Marketing Project Management

78

Customer Journey Modelling

77

Mobile Marketing Management

76

Marketing Analytics

76

Conversion Propensity Modeling

75

Recommended Best Action

75

Social Media Marketing Management

71

Vendor Capability Ratings

Average 74

Ease of Data Integration

77

Ease of IT Administration

76

Availability and Quality of Training

76

Quality of Features

76

Ease of Implementation

76

Business Value Created

75

Usability and Intuitiveness

75

Breadth of Features

73

Product Strategy and Rate of Improvement

73

Vendor Support

72

Ease of Customization

69

Salesforce Pardot Reviews

Ian ⚜ Marck A.

  • Role: Sales Marketing
  • Industry: Construction
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Jun 2021

Powerful data platform for advanced Marketing

Likeliness to Recommend

8 /10

What differentiates Salesforce Pardot from other similar products?

Powerful data integration and customization - for reporting. For processes and business flows it takes a lot of effort to customize or to adapt to existing processes. Unless your attribution and handoff is based on Salesforce's linear logic, it won't fit out of the box.

What is your favorite aspect of this product?

Power to connect, edit and customize data from the source to make it even across the board.

What do you dislike most about this product?

Lack of visibility or data drill-down: You can't pull out a simple report table even if integrated with Salesforce and you always end up using Tableau or Excel to narrow down. Like for a Pardot's lead page values history.

What recommendations would you give to someone considering this product?

Consider the time to spend in the deployment versus the time for ongoing implementation and daily management. Without a robust process in place or understanding of notions such as Contact - Lead, the stakeholders in an organization will be in the dark about many things as per the natural SFDC logic.

Pros

  • Continually Improving Product
  • Reliable
  • Trustworthy
  • Unique Features

Parul K.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jun 2021

Average - Not very user friendly

Likeliness to Recommend

7 /10

What differentiates Salesforce Pardot from other similar products?

Pardot has great features but the platform isn't very user-friendly. Customization in nurture campaigns can not be done by hours (only in days). Reporting of engagement studios created is not very crystal clear.

What is your favorite aspect of this product?

Salesforce syncing since they are similar company product.

What do you dislike most about this product?

- User friendly - Reporting on Engagement studio - You have to manually upload data via excel during implementation phase

What recommendations would you give to someone considering this product?

Be very vigilant while implementing. Most automation doesn't show real-time data.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Cons

  • Less Efficient Service
  • Less Effective Service
  • Less Inspiring

Oleksiy M.

  • Role: Sales Marketing
  • Industry: Finance
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Jun 2021

Good Software to use together with Salesforce

Likeliness to Recommend

8 /10

What differentiates Salesforce Pardot from other similar products?

Fewer features and usability is very difficult sometimes

What is your favorite aspect of this product?

I like the way it integrates with salesforce

What do you dislike most about this product?

Its usability and forms

What recommendations would you give to someone considering this product?

Make an analysis of all the features you might need before considering that software

Pros

  • Helps Innovate
  • Client Friendly Policies
  • Continually Improving Product
  • Reliable

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