
In Partnership With SelectHub

What is Salesforce Pardot?
Marketing Cloud Account Engagement, formerly Salesforce Pardot, is a B2B Marketing Automation platform that helps generate smarter marketing automation. Generate high-quality leads and grow revenue with B2B marketing automation software built on an AI CRM. Make smarter decisions with unified customer data and trusted AI on the only platform that connects entire revenue teams - sales, marketing, and service. Make the most of every customer interaction — creating personalized, cross-channel customer journeys that deliver exceptional brand experiences across email, mobile, social, Web, and more using Salesforce's Marketing Management solutions.
Company Details
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In Partnership With SelectHub
Salesforce Pardot Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Salesforce Pardot.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
82 Likeliness to Recommend
80 Plan to Renew
76 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+82 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Salesforce Pardot?
Pros
- Reliable
- Respectful
- Enables Productivity
- Efficient Service
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Opportunity Pipeline Tracking
Email Marketing Automation
Marketing Asset Management
Marketing Project Management
Customer Journey Modelling
Mobile Marketing Management
Marketing Analytics
Conversion Propensity Modeling
Recommended Best Action
Social Media Marketing Management
Vendor Capability Ratings
Ease of Data Integration
Ease of IT Administration
Availability and Quality of Training
Quality of Features
Ease of Implementation
Business Value Created
Usability and Intuitiveness
Breadth of Features
Product Strategy and Rate of Improvement
Vendor Support
Ease of Customization
Also Featured in...
Salesforce Pardot Reviews

Ian ⚜ Marck A.
- Role: Sales Marketing
- Industry: Construction
- Involvement: Business Leader or Manager
Submitted Jun 2021
Powerful data platform for advanced Marketing
Likeliness to Recommend
What differentiates Salesforce Pardot from other similar products?
Powerful data integration and customization - for reporting. For processes and business flows it takes a lot of effort to customize or to adapt to existing processes. Unless your attribution and handoff is based on Salesforce's linear logic, it won't fit out of the box.
What is your favorite aspect of this product?
Power to connect, edit and customize data from the source to make it even across the board.
What do you dislike most about this product?
Lack of visibility or data drill-down: You can't pull out a simple report table even if integrated with Salesforce and you always end up using Tableau or Excel to narrow down. Like for a Pardot's lead page values history.
What recommendations would you give to someone considering this product?
Consider the time to spend in the deployment versus the time for ongoing implementation and daily management. Without a robust process in place or understanding of notions such as Contact - Lead, the stakeholders in an organization will be in the dark about many things as per the natural SFDC logic.
Pros
- Continually Improving Product
- Reliable
- Trustworthy
- Unique Features
Please tell us why you think this review should be flagged.
Parul K.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Jun 2021
Average - Not very user friendly
Likeliness to Recommend
What differentiates Salesforce Pardot from other similar products?
Pardot has great features but the platform isn't very user-friendly. Customization in nurture campaigns can not be done by hours (only in days). Reporting of engagement studios created is not very crystal clear.
What is your favorite aspect of this product?
Salesforce syncing since they are similar company product.
What do you dislike most about this product?
- User friendly - Reporting on Engagement studio - You have to manually upload data via excel during implementation phase
What recommendations would you give to someone considering this product?
Be very vigilant while implementing. Most automation doesn't show real-time data.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Cons
- Less Efficient Service
- Less Effective Service
- Less Inspiring
Please tell us why you think this review should be flagged.
Oleksiy M.
- Role: Sales Marketing
- Industry: Finance
- Involvement: IT Development, Integration, and Administration
Submitted Jun 2021
Good Software to use together with Salesforce
Likeliness to Recommend
What differentiates Salesforce Pardot from other similar products?
Fewer features and usability is very difficult sometimes
What is your favorite aspect of this product?
I like the way it integrates with salesforce
What do you dislike most about this product?
Its usability and forms
What recommendations would you give to someone considering this product?
Make an analysis of all the features you might need before considering that software
Pros
- Helps Innovate
- Client Friendly Policies
- Continually Improving Product
- Reliable
Please tell us why you think this review should be flagged.
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