Salesforce Pardot Logo
Salesforce Pardot Logo
Salesforce.com Inc

Salesforce Pardot

Composite Score
7.6 /10
CX Score
7.7 /10
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Salesforce Pardot
7.6 /10

What is Salesforce Pardot?

Marketing Cloud Account Engagement, formerly Salesforce Pardot, is a B2B Marketing Automation platform that helps generate smarter marketing automation. Generate high-quality leads and grow revenue with B2B marketing automation software built on an AI CRM. Make smarter decisions with unified customer data and trusted AI on the only platform that connects entire revenue teams - sales, marketing, and service. Make the most of every customer interaction — creating personalized, cross-channel customer journeys that deliver exceptional brand experiences across email, mobile, social, Web, and more using Salesforce's Marketing Management solutions.

Company Details

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Awards & Recognition

Salesforce Pardot won the following awards in the Marketing Automation - B2B category

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Salesforce Pardot Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Salesforce Pardot.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

82 Likeliness to Recommend

80 Plan to Renew

76 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+82 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Salesforce Pardot?

5% Negative
7% Neutral
88% Positive

Pros

  • Reliable
  • Respectful
  • Enables Productivity
  • Efficient Service

Feature Ratings

Average 77

Opportunity Pipeline Tracking

83

Email Marketing Automation

81

Marketing Asset Management

78

Marketing Project Management

78

Customer Journey Modelling

77

Mobile Marketing Management

76

Marketing Analytics

76

Conversion Propensity Modeling

75

Recommended Best Action

75

Social Media Marketing Management

71

Vendor Capability Ratings

Average 74

Ease of Data Integration

77

Ease of IT Administration

76

Availability and Quality of Training

76

Quality of Features

76

Ease of Implementation

76

Business Value Created

75

Usability and Intuitiveness

75

Breadth of Features

73

Product Strategy and Rate of Improvement

73

Vendor Support

72

Ease of Customization

69

Salesforce Pardot Reviews

Bogdan P.

  • Role: Finance
  • Industry: Energy
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Aug 2023

Excellent product, very efficient and critical !

Likeliness to Recommend

10 /10

What differentiates Salesforce Pardot from other similar products?

functionality, customization, technical support

What is your favorite aspect of this product?

reliability

What do you dislike most about this product?

There is nothing that I dislike.

What recommendations would you give to someone considering this product?

Evaluate it thoroughly and also focus on case studies and customer reviews.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing
  • Role: Information Technology
  • Industry: Manufacturing
  • Involvement: IT Leader or Manager
Validated Review
Anonymous Reviewer

Submitted Aug 2023

Love the product!

Likeliness to Recommend

9 /10

Pros

  • Continually Improving Product
  • Reliable
  • Enables Productivity
  • Efficient Service

Cons

  • Less Fair

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