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What is Zoho Analytics?
Zoho Analytics is a self-service BI and data analytics software that lets you analyze your data, create stunning data visualizations, and discover hidden insights in minutes. Zoho Analytics is an Online Reporting and Business Intelligence service, and can be used as an online database. The features offered by Zoho Analytics specialize on providing an in-depth - powerful and flexible reporting capabilities. It contains an in-built analytical database grid, which is optimized for reporting and querying more than just serving as a real-time online transactional database.
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Zoho Analytics Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Zoho Analytics.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
83 Likeliness to Recommend
95 Plan to Renew
79 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+84 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Zoho Analytics?
Pros
- Enables Productivity
- Trustworthy
- Performance Enhancing
- Respectful
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Collaboration
Dashboard
Data Exploration and Visualization
Operational Reporting Capabilities
BI Security
BI Platform Administration
Intelligent Alerts and Notifications
Self Service and Ad Hoc Capabilities
Data Connectors and Data Mashup
Mobile
Vendor Capability Ratings
Business Value Created
Ease of Implementation
Ease of Data Integration
Quality of Features
Ease of IT Administration
Breadth of Features
Usability and Intuitiveness
Ease of Customization
Vendor Support
Availability and Quality of Training
Product Strategy and Rate of Improvement
Also Featured in...
Zoho Analytics Reviews
Emily S.
- Role: Sales Marketing
- Industry: Consulting
- Involvement: End User of Application
Submitted Nov 2023
Easy collaboration.
Likeliness to Recommend
What differentiates Zoho Analytics from other similar products?
Zoho Analytics allows for embedding reports and dashboards in other applications or websites, which is beneficial for sharing data insights with external stakeholders or customers.
What is your favorite aspect of this product?
Zoho Analytics offers an intuitive and user-friendly interface, making it accessible to users with varying levels of technical expertise.
What do you dislike most about this product?
The pricing plans have data volume limitations, and users may need to upgrade to higher tiers to handle large datasets.
What recommendations would you give to someone considering this product?
If you are already using other Zoho products, Zoho Analytics can be an excellent choice due to its seamless integration with the Zoho ecosystem.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Enables Productivity
Please tell us why you think this review should be flagged.

Daniel H.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Leader or Manager
Submitted Jun 2025
A Powerful and Affordable BI Tool for Growing Team
Likeliness to Recommend
What differentiates Zoho Analytics from other similar products?
What differentiates Zoho Analytics from other similar products is its strong balance between affordability, ease of use, and powerful features. Unlike many traditional BI tools that require steep learning curves or expensive licensing, Zoho Analytics offers a cost-effective, user-friendly platform that still delivers robust analytics capabilities such as advanced visualizations, AI-powered insights via Zia, and strong data blending tools.
What is your favorite aspect of this product?
My favorite aspect of Zoho Analytics is its ease of use combined with powerful customization options. The drag-and-drop interface makes it incredibly easy to create detailed reports and dashboards without deep technical expertise, while still allowing advanced users to write custom SQL queries, apply complex filters, and build dynamic visualizations. I also appreciate the seamless integration with other Zoho apps and third-party platforms, which makes data consolidation and automation very efficient.
What do you dislike most about this product?
What I dislike most about Zoho Analytics is that real-time data updates and syncing can be limited, especially when working with large or external data sources. In some cases, there’s a delay between when data changes in the source system and when it reflects in reports or dashboards, which can affect time-sensitive decision-making. Additionally, while the platform offers many features, some advanced customizations—like complex scripting or deep API integrations—can be a bit tricky and may require developer support.
What recommendations would you give to someone considering this product?
For anyone considering Zoho Analytics, I would recommend starting with a clear understanding of your reporting needs and data sources. The platform offers excellent flexibility and integrations, but planning ahead—especially around data structure and user roles—will help you make the most of its capabilities. Take advantage of the free trial to explore the interface and test key features with your actual data. It's also wise to invest a little time in the training materials or onboarding sessions, especially if your team is new to business intelligence tools.
Pros
- Continually Improving Product
- Performance Enhancing
- Inspires Innovation
- Caring
Please tell us why you think this review should be flagged.

Imran Z.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted Jun 2025
Turning Data into Clear, Actionable Insights
Likeliness to Recommend
What differentiates Zoho Analytics from other similar products?
With its easy integration of more than 500 data sources, AI-powered assistant Zia for natural language insights, and reasonable prices, Zoho Analytics is unique. Businesses of all sizes can benefit from its unique accessibility and extensibility due to its low-code/no-code platform and strong embedded analytics.
What is your favorite aspect of this product?
My favorite feature of Zoho Analytics is Zia, an AI assistant, who responds to intricate data questions in normal language with ease. Together with its user-friendly drag-and-drop dashboard builder, this makes data analysis both potent and approachable.
What do you dislike most about this product?
The most annoying feature of Zoho Analytics is the sporadic performance slowdown that occurs when working with large datasets.
What recommendations would you give to someone considering this product?
Zoho Analytics may be a strong ally for data-driven decision-making if you start small, use AI, and plan for expansion.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
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