In Partnership With SelectHub
What is ActiveCampaign?
ActiveCampaign is a category-defining Customer Experience Automation Platform that meaningfully connects and engages with customers. It creates optimized customer experiences by automating many behind-the-scenes marketing, sales, and support processes. Businesses of all sizes have access to hundreds of pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful cross-channel orchestration, segmentation and personalization.
Company Details
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In Partnership With SelectHub
ActiveCampaign Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on ActiveCampaign.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
88 Likeliness to Recommend
1
Since last award
97 Plan to Renew
1
Since last award
86 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+95 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love ActiveCampaign?
Pros
- Helps Innovate
- Performance Enhancing
- Acts with Integrity
- Transparent
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Auto-Responders
Email Delivery
Campaign Management
Text Messaging
Segmentation
Dynamic Content
A/B Testing
Content Authoring
Contact Database
SPAM Compliance
Surveys and Polling
Vendor Capability Ratings
Ease of Data Integration
Ease of Customization
Business Value Created
Quality of Features
Ease of IT Administration
Ease of Implementation
Breadth of Features
Availability and Quality of Training
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Vendor Support
Also Featured in...
Marketing Automation - B2C
Score 8.8
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Marketing Automation - B2B
Score 8.8
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Customer Relationship Management - Midmarket
Score 8.2
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Sales Engagement Platforms
Score 8.1
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Customer Relationship Management - Small Business
Score 8.0
View ActiveCampaign in this category (opens in a new tab)
ActiveCampaign Reviews
Rahul K.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Leader or Manager
Submitted Jan 2024
Comprehensive System for Automated Marketing
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
ActiveCampaign focuses its focus unlike others on advanced automation, intelligent segmentation, and multi-channel integration. ActiveCampaign offers us a wide range of functions at a more competitive price
What is your favorite aspect of this product?
I like it because thanks to its tag and rating system, we can segment our contact list efficiently. This allows us to send personalized and relevant messages to each specific segment, increasing the effectiveness of our marketing campaigns. It stands out for its ability to create complex workflows and automate repetitive tasks
What do you dislike most about this product?
The basic plan has a contact limit, which can be an inconvenience if we have a large database. However, we can upgrade to higher plans depending on our needs and budget.
What recommendations would you give to someone considering this product?
ActiveCampaign is suitable for any company that wants to improve its marketing strategy and maintain a closer relationship with its customers. However, it may not be the best option for small businesses with limited budgets, due to contact limits on the basic plan.
Pros
- Helps Innovate
- Continually Improving Product
- Trustworthy
- Effective Service
Please tell us why you think this review should be flagged.
- Role: Sales Marketing
- Industry: Media
- Involvement: End User of Application
Submitted Jan 2024
Fantastic product for multi-e-marketing
Likeliness to Recommend
Pros
- Enables Productivity
- Inspires Innovation
- Saves Time
- Over Delivered
Please tell us why you think this review should be flagged.
Rebecca J.
- Role: Finance
- Industry: Finance
- Involvement: End User of Application
Submitted Jul 2023
ActiveCampaign is amazing!
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
ActiveCampaign has changed my life ever since I bought it. Even though I’ve used a lot of automated email marketing tools, none of them have made segmenting a user’s journey based on how they interact with the campaign as simple as ActiveCampaign has. Furthermore, I think that It ability to link with other well-known email marketing systems is a major selling feature. It gives me the option to combine my current platform with it rather than forcing me to cancel it or get rid of it.
What is your favorite aspect of this product?
It is a fantastic platform for integration and works well with various digital and software solutions. I adore how straightforward the user interface and execution are, making it the ideal choice in comparison to some well-known, established brands in the sector. I like that I can link to and post to my social networks in addition to email automation. Dashboard analysis offers precise and perceptive data-driven insights that assist businesses in making the best future estimates. I adore how I can conduct different advertising campaigns and social media posts without a lot of manual effort. It can provide marketing automation.
What do you dislike most about this product?
The features have some glitches. I am unable to conduct a more in-depth examination of my email marketing efforts because reporting is still extremely rudimentary. It can be time-consuming to browse through the dozens of tags I use because I can’t adequately search for them.
What recommendations would you give to someone considering this product?
The platform is simple to use and has several features I typically can’t find elsewhere. I adore the straight interaction with webhooks and site tracking. I can connect it to the various tools I use because of this.
Pros
- Helps Innovate
- Continually Improving Product
- Performance Enhancing
- Trustworthy
Please tell us why you think this review should be flagged.
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