What is ActiveCampaign?

ActiveCampaign is a category-defining Customer Experience Automation Platform that meaningfully connects and engages with customers. It creates optimized customer experiences by automating many behind-the-scenes marketing, sales, and support processes. Businesses of all sizes have access to hundreds of pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful cross-channel orchestration, segmentation and personalization.

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Awards & Recognition

ActiveCampaign won the following awards in the Marketing Automation - B2C category

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ActiveCampaign Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on ActiveCampaign.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

96 Plan to Renew

1
Since last award

86 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+91 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love ActiveCampaign?

4% Negative
2% Neutral
94% Positive

Pros

  • Acts with Integrity
  • Transparent
  • Security Protects
  • Efficient Service

Feature Ratings

Average 86

Marketing Master Data Management

90

Customer Journey Modelling

88

Mobile Marketing Management

88

Email Marketing Automation

88

Marketing Project Management

88

Multivariant Testing

87

Marketing Analytics

86

Marketing Asset Management

85

Social Media Marketing Management

84

SMS Marketing

84

Vendor Capability Ratings

Average 84

Ease of Data Integration

86

Ease of Implementation

86

Quality of Features

86

Availability and Quality of Training

86

Breadth of Features

86

Business Value Created

85

Ease of Customization

84

Ease of IT Administration

83

Product Strategy and Rate of Improvement

83

Usability and Intuitiveness

82

Vendor Support

81

ActiveCampaign Reviews

Pahul p.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Jan 2025

The Marketing king ,Active Campaign!

Likeliness to Recommend

10 /10

What differentiates ActiveCampaign from other similar products?

The main thing which Differentiates ActiveCampaign from other similar products Is Its Powerful CRM automations and its Solid and performing campaigns . Which is a game changer again for us, it helped to increase the sales . It helped in proper automation of emails and other sources of communications . Which is again a differentiator as it is a far better option from other similar softwares/services.

What is your favorite aspect of this product?

My favourite Aspect of using Active campaign is all the features Arround automation And Customer relationship management. They helped us in almost every day to achieve our targets and helped to reach more and more customers without human intervention as it was totally automated and efficiency was arround 95%, which is a game changer. They also have a Greatest customer service team as they are prompt always and On point resolution to us .

What do you dislike most about this product?

We did not faced any challenges so far with them , hence No dislikes so far . Happy with the product.

What recommendations would you give to someone considering this product?

Anyone who is looking for personalised and perfect marketing and Automation may consider them for sure.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Performance Enhancing
  • Enables Productivity

Eric Q.

  • Role: Sales Marketing
  • Industry: Biotechnology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Oct 2024

Email Automation Meets CRM Magic

Likeliness to Recommend

9 /10

What differentiates ActiveCampaign from other similar products?

A full-fledged customer management system seamlessly integrated with your email campaigns. This really sets it apart

What is your favorite aspect of this product?

when I'm running campaigns for different biotech products, I can use a single email template to show personalized content to researchers versus clinicians. It feels like I've cracked the code on making every email feel tailor-made without manually customizing each one.

What do you dislike most about this product?

You have to dig through layers to get to some of the more granular data, like which links are getting the most clicks.

What recommendations would you give to someone considering this product?

Take the time to master the automation and segmentation features. That’s where the magic happens!

Pros

  • Inspires Innovation
  • Saves Time
  • Acts with Integrity
  • Helps Innovate

Natalia E.

  • Role: C-Level
  • Industry: Education
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Jul 2024

This is a great All-in-One Marketing Platform

Likeliness to Recommend

10 /10

What differentiates ActiveCampaign from other similar products?

The list of features offered is extensive and includes a solution for each part of digital marketing

What is your favorite aspect of this product?

I can setup all automation for different needs and strategies in only one place

What do you dislike most about this product?

There is nothing I don't like

What recommendations would you give to someone considering this product?

If you want to centralized all your digital marketing efforts, Active Campaign is a great and affordable solution

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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