ActiveCampaign

What differentiates ActiveCampaign from other similar products?

It has CRM and an Email marketing functionality and they work well together

What is your favorite aspect of this product?

The CRM is my favourite aspect - good for marketing and sales depts

What do you dislike most about this product?

Nothing really, it is a very good product and I am happy with it

What recommendations would you give to someone considering this product?

Look at the size of your database closely and ensure you count up every single name you want to include and have permission to use.

What differentiates ActiveCampaign from other similar products?

For the somewhat complicated Adobe Campaign modifications, at least one training session is required. It also reveals a few minor problems with running successful campaigns. Due to multiple customer information records, data quality in Adobe Campaigns is a big concern. Dobe Campaign needs a more user-friendly design because individuals who are new to it can find it daunting.

What is your favorite aspect of this product?

We use Adobe Campaigns to create and manage all my email marketing from a single platform. It is simple to use and care for carrying out any email campaign. It works in every aspect of my profile info. I am simultaneously delivering batch and real-time API campaigns to educate people. The user interface for Adobe Campaign Standard is highly user-friendly, and building any marketing campaign is very simple. Using Legacy, create content blocks and email templates.

What do you dislike most about this product?

It seemed possible for something to be mistakenly deployed. We also experienced list issues that were only sometimes evident, and we got the impression that the emails occasionally needed to be sent to everyone on our lists. It seemed possible for something to be mistakenly deployed. We also experienced list issues that were only sometimes evident, and we got the impression that the emails occasionally needed to be sent to everyone on our lists.

What recommendations would you give to someone considering this product?

Templates are simple to design and update up to deployment. Thanks to the UI's relative simplicity, we could quickly determine whether there were any problems with a particular deployment so we could resend. In addition to controlling workflows, this application can automate marketing campaigns. A set of tools called Adobe Campaign makes it simple to create and carry out campaigns across our online and offline venues.

What differentiates ActiveCampaign from other similar products?

Adobe Campaign is a crucial email automation tool for sending targeted email campaigns to each of our consumers. It provides send-time optimization so we may send email campaigns at a particular time. It also offers A/B testing to compare different email subject lines and templates. Adobe Campaign is a crucial email automation tool for sending targeted email campaigns to each of our consumers. It provides send-time optimization so we can send email campaigns at a particular time.

What is your favorite aspect of this product?

With Adobe Campaign, you can use the message center to send all of your daily campaigns as well as real-time email campaigns. Anyone can become familiar with the Adobe Campaign user interface within a week or two because it is simple to understand. Send Time Optimizer allows me to send emails and improve my procedures. Since I've been using Adobe Campaign Standard for the past four years, I've never had a problem making email campaigns.

What do you dislike most about this product?

The steep learning curve might be a turnoff for those who have never used an email marketing platform. Aside from this, the customer service department is nonexistent because a response takes days. It's unfortunate, particularly considering the hefty platform fee you're paying. Inadequate technical support and documentation.

What recommendations would you give to someone considering this product?

We purchased an Adobe Campaign Classic license to send customized email messages. Additionally, we can design websites for our business clientele. Adobe Campaign Classic allows us to launch real-time and batch email campaigns. Implementing and integrating Adobe Campaign is quite simple. Within a few weeks, we had it implemented and interconnected with other programs.