What is ActiveCampaign?

ActiveCampaign is a category-defining Customer Experience Automation Platform that meaningfully connects and engages with customers. It creates optimized customer experiences by automating many behind-the-scenes marketing, sales, and support processes. Businesses of all sizes have access to hundreds of pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful cross-channel orchestration, segmentation and personalization.

Company Details

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Awards & Recognition

ActiveCampaign won the following awards in the Email Marketing category

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ActiveCampaign Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on ActiveCampaign.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

98 Plan to Renew

1
Since last award

87 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+95 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love ActiveCampaign?

2% Negative
1% Neutral
97% Positive

Pros

  • Acts with Integrity
  • Transparent
  • Security Protects
  • Helps Innovate

Feature Ratings

Average 86

Email Delivery

89

Auto-Responders

89

Campaign Management

87

Text Messaging

87

Dynamic Content

86

Segmentation

86

Content Authoring

86

Contact Database

86

A/B Testing

86

SPAM Compliance

85

Surveys and Polling

84

Vendor Capability Ratings

Average 85

Ease of Data Integration

87

Ease of Customization

86

Quality of Features

86

Business Value Created

86

Ease of IT Administration

85

Ease of Implementation

85

Breadth of Features

85

Availability and Quality of Training

84

Product Strategy and Rate of Improvement

84

Usability and Intuitiveness

83

Vendor Support

81

ActiveCampaign Reviews

Scott W.

  • Role: C-Level
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Nov 2022

The most powerful and flexible email marketing pla

Likeliness to Recommend

10 /10

What differentiates ActiveCampaign from other similar products?

ActiveCampaign pioneers the industry with cutting-edge features that its rivals only now begin to match.

What is your favorite aspect of this product?

The user interface is fantastic, and I like how easy it is to do anything. And if you're unfamiliar with the topic or want to learn more, you may access the encyclopedic knowledge base that contains EVERY imaginable reference material. The monthly check-ins, onboarding calls, and instant messaging with the staff have been great, too.

What do you dislike most about this product?

ActiveCampaign's initial lack of intuitiveness in establishing automated and campaign-specific emailing is one of my least favorite features. In terms of setup, I'd prefer it to be less complicated and more straightforward.

What recommendations would you give to someone considering this product?

For a flat monthly fee, ActiveCampaign provides small and independent publishers with everything they need to create and manage landing pages, email sequences, and one-off emails.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Olga O.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Nov 2022

Makes e-mail marketing easier!

Likeliness to Recommend

8 /10

What differentiates ActiveCampaign from other similar products?

ActiveCampaign is easier to use than other CRM's or email marketing software. Its integrations and automation make it easier to have organized data related to results and contacts.

What is your favorite aspect of this product?

I really love the fact that I can program to send a TEXT MESSAGE through automation. It's really time-saving and so efficient to just keep in touch with your clients and prospective clients.

What do you dislike most about this product?

Sometimes it takes a lot of time to charge a page. You need to have a really good internet connection, otherwise, you won't be able to use it. Also, it's not that intuitive, you will need to do some study on how to use the features.

What recommendations would you give to someone considering this product?

If you are looking to automize your emails, keep an organized client list with all their information and optimize your communication, this is the software you need.

Pros

  • Continually Improving Product
  • Reliable
  • Performance Enhancing
  • Enables Productivity

Dio (Dionisios) F.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Nov 2022

Tracking, automation and all-in-one systems

Likeliness to Recommend

9 /10

What differentiates ActiveCampaign from other similar products?

It is very appropriate to say that after learning its learning curve in the software our experience started to improve in a very good way doing activities such as promotional campaigns in general, covering several aspects both to evaluate its receptivity, as well as simpler aspects of design and the message itself in addition, we also use the split test option to send emails with better open rates, we have many managements in general with this program.

What is your favorite aspect of this product?

We have a lot of complement with the intuitive interface and customizations like easy to add/update contacts automatically as well as easily segment your list and create an email experience and in turn sales tracking, and dynamic email content, all with a good automated system.

What do you dislike most about this product?

With a fairly complicated learning curve when learning the program which would be helpful with better resources for staff understanding as well as the ability to generate a report based on user activity on the website would be excellent as data or information for the company.

What recommendations would you give to someone considering this product?

We can assure that it is one of the most complete software on the market at automated management levels due to the great level of time and performance that you have effectively provided us, it is ideal for sole traders to medium sized businesses that want to control and monitor all their email communications on a platform that will bring you a lot.

Pros

  • Continually Improving Product
  • Reliable
  • Performance Enhancing
  • Unique Features

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