What is ActiveCampaign?

ActiveCampaign is a category-defining Customer Experience Automation Platform that meaningfully connects and engages with customers. It creates optimized customer experiences by automating many behind-the-scenes marketing, sales, and support processes. Businesses of all sizes have access to hundreds of pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful cross-channel orchestration, segmentation and personalization.

Company Details

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Awards & Recognition

ActiveCampaign won the following awards in the Email Marketing category

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ActiveCampaign Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on ActiveCampaign.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

1
Since last award

97 Plan to Renew

1
Since last award

86 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+95 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love ActiveCampaign?

2% Negative
1% Neutral
97% Positive

Pros

  • Helps Innovate
  • Performance Enhancing
  • Acts with Integrity
  • Transparent

Feature Ratings

Average 86

Auto-Responders

89

Email Delivery

88

Campaign Management

87

Text Messaging

87

Segmentation

86

Dynamic Content

86

A/B Testing

86

Content Authoring

85

Contact Database

85

SPAM Compliance

85

Surveys and Polling

85

Vendor Capability Ratings

Average 85

Ease of Data Integration

87

Ease of Customization

86

Business Value Created

86

Quality of Features

85

Ease of IT Administration

85

Ease of Implementation

85

Breadth of Features

84

Availability and Quality of Training

84

Product Strategy and Rate of Improvement

84

Usability and Intuitiveness

82

Vendor Support

81

ActiveCampaign Reviews

Dio (Dionisios) F.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Nov 2022

Tracking, automation and all-in-one systems

Likeliness to Recommend

9 /10

What differentiates ActiveCampaign from other similar products?

It is very appropriate to say that after learning its learning curve in the software our experience started to improve in a very good way doing activities such as promotional campaigns in general, covering several aspects both to evaluate its receptivity, as well as simpler aspects of design and the message itself in addition, we also use the split test option to send emails with better open rates, we have many managements in general with this program.

What is your favorite aspect of this product?

We have a lot of complement with the intuitive interface and customizations like easy to add/update contacts automatically as well as easily segment your list and create an email experience and in turn sales tracking, and dynamic email content, all with a good automated system.

What do you dislike most about this product?

With a fairly complicated learning curve when learning the program which would be helpful with better resources for staff understanding as well as the ability to generate a report based on user activity on the website would be excellent as data or information for the company.

What recommendations would you give to someone considering this product?

We can assure that it is one of the most complete software on the market at automated management levels due to the great level of time and performance that you have effectively provided us, it is ideal for sole traders to medium sized businesses that want to control and monitor all their email communications on a platform that will bring you a lot.

Pros

  • Continually Improving Product
  • Reliable
  • Performance Enhancing
  • Unique Features

Synthia M.

  • Role: C-Level
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Nov 2022

ActiveCampaign is very easy to use

Likeliness to Recommend

10 /10

What differentiates ActiveCampaign from other similar products?

It allows me to automate a lot of tasks, and the cost is reasonable if you don't have a vast amount of connections.

What is your favorite aspect of this product?

The ability to create your own automations, such as audience segmentation, tagging, email sequences, etc., is what I value most. Everything you send is well structured, and the email editor is easy to use.

What do you dislike most about this product?

The sheer depth of its features need some training before they may begin to reap the benefits in your daily job life.

What recommendations would you give to someone considering this product?

Make the most of the three available orientations. Their assistance in getting me set up with custom lists and automations that met my specific requirements was invaluable.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

German Jose F.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Oct 2022

ActiveCampaign is the best digital platform

Likeliness to Recommend

9 /10

What differentiates ActiveCampaign from other similar products?

ActiveCampaign offers a white-label local marketing platform aimed at agencies and marketers supporting physical franchises with online projections for local businesses, and their platform they describe as an end-to-end commerce platform designed for businesses in every thickening period.

What is your favorite aspect of this product?

Agile functions for their customers with multiple locations. A comprehensive establishment scaffold with the tools your team needs to work effectively. Create the plan that best fits the needs of your strategy and get all the assets that partners experience day in and day out.

What do you dislike most about this product?

Aligned with your company's vision, pdm will help you make the most of your membership by giving you access to exclusive promotions and workshops, though not always willing to to help you win in your market.

What recommendations would you give to someone considering this product?

Partnering with ActiveCampaign is more than just a SaaS subscription. The success of your business is your total success and commitment to helping it grow. A unique benefit of a partnership with ActiveCampaign is their dedicated partner development manager.

Pros

  • Helps Innovate
  • Reliable
  • Efficient Service
  • Effective Service

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