

In Partnership With SelectHub

What is ActiveCampaign?
ActiveCampaign is a category-defining Customer Experience Automation Platform that meaningfully connects and engages with customers. It creates optimized customer experiences by automating many behind-the-scenes marketing, sales, and support processes. Businesses of all sizes have access to hundreds of pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful cross-channel orchestration, segmentation and personalization.
Company Details
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In Partnership With SelectHub
ActiveCampaign Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on ActiveCampaign.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
98 Plan to Renew
1
Since last award
87 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+95 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love ActiveCampaign?
Pros
- Acts with Integrity
- Transparent
- Security Protects
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Auto-Responders
Campaign Management
Text Messaging
Dynamic Content
Segmentation
Content Authoring
Contact Database
A/B Testing
SPAM Compliance
Surveys and Polling
Vendor Capability Ratings
Ease of Data Integration
Ease of Customization
Quality of Features
Business Value Created
Ease of IT Administration
Ease of Implementation
Breadth of Features
Availability and Quality of Training
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Vendor Support
Also Featured in...
Marketing Automation - B2B
Score 8.9
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Marketing Automation - B2C
Score 8.9
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Customer Relationship Management - Midmarket
Score 8.2
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Sales Engagement Platforms
Score 8.1
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Customer Relationship Management - Small Business
Score 7.9
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ActiveCampaign Reviews

Neil N.
- Role: Finance
- Industry: Transportation
- Involvement: End User of Application
Submitted Jun 2022
Controllable email marketing software
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
Unlike most email marketing software, this tool is a little intimidating until you become familiar with the system. When you need help, you can easily access it by chat, phone, email, video, and so on. Customer service teaches you how to succeed in email marketing.
What is your favorite aspect of this product?
Many functionalities are available, and I particularly like the option of separating subscribers into several categories. We have used ActiveCampaign to automate email messages to keep existing customers informed and to monitor how many of our emails got opened. ActiveCampaign is a fantastic solution with enough capabilities to meet most of our Basic-to-Medium requirements. I find the software easy to use and reasonably priced.
What do you dislike most about this product?
I don't particularly appreciate how a more significant number of our subscribers see our emails in their Promotional Inbox. Also, the email templates are relatively simple unless you buy the plus plan. The learning curve was steep in figuring out the automation features and creating unique automation that suited our particular needs.
What recommendations would you give to someone considering this product?
No matter your needs, this is the best email service out there. There are multiple applications for this product. It is scalable to accommodate the expansion of your company. I can automate many little back-end tasks I used to do by hand. It's mind-blowing, and I'd suggest it to anybody just starting a business.
Pros
- Helps Innovate
- Performance Enhancing
- Enables Productivity
- Trustworthy
Please tell us why you think this review should be flagged.

Lauren b.
- Role: Sales Marketing
- Industry: Recreation
- Involvement: End User of Application
Submitted Jun 2022
Digital marketing platform with robust automation.
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
Because of the user-friendly interface and FAQs make learning and using the platform as stress-free as possible. ActiveCampaign is there to ensure you miss nothing important before going live. Since I can completely customize my email sign-ups and pop-up windows using this programme, I found this better than other software.
What is your favorite aspect of this product?
My favorite features of this software are the sequence of automation, tags, and objectives. For running my little company, I can't think of a single situation when it wouldn't be suitable. With ActiveCampaign, I can quickly manage a mailing list, segment subscribers, follow up on leads, measure conversions, and set up automated campaigns. In general, I've had a pretty positive experience.
What do you dislike most about this product?
We are not a fan of the amount of customization required. We also observed that they don't save a lot of information about their customers, making it challenging to target specific demographics for extended periods. Some of the revenue monitoring data did not even display because of the scarcity of analytics.
What recommendations would you give to someone considering this product?
I suggest this software to anybody just getting their company off the ground. It's hard to beat ActiveCampaign as an all-in-one tool for marketing, sales, and customer relationship management (CRM). Start-ups and those looking to increase their return on investment can benefit from this feature. In addition, it provides Hubspot-level functionality for a tenth of the cost.
Pros
- Helps Innovate
- Reliable
- Inspires Innovation
- Caring
Please tell us why you think this review should be flagged.
Claudia S.
- Role: Sales Marketing
- Industry: Retail
- Involvement: End User of Application
Submitted Jun 2022
"Simple automation that simplifies my life"
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
ActiveCampaign is better than other programs because it has an affordable price and many features.
What is your favorite aspect of this product?
"Software that makes it easy to collaborate with others and meet deadlines. Because it's so simple to automate, Active Campaigns has become one of my favorite marketing tools. I don't have to worry about forgetting or scheduling a series of emails that will be sent out over a period of time. In addition, segmenting subscribers is a cinch. People who have previously bought may be excluded from receiving promotional emails, or emails can be sent depending on specified parameters.
What do you dislike most about this product?
What I don't like about Active Campaigns is how difficult it is to set up the automation in the beginning. The process of creating a series of emails and segmenting my subscribers took me some time. Utilization of the program comes with a little learning curve as well. That was more of a problem for me in terms of time commitment, though. Even if I understand how automation works, I believe there is still a lot of ground to cover.
What recommendations would you give to someone considering this product?
Take the time to understand how to utilize it correctly.
Pros
- Reliable
- Unique Features
- Efficient Service
- Effective Service
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