

In Partnership With SelectHub

What is ActiveCampaign?
ActiveCampaign is a category-defining Customer Experience Automation Platform that meaningfully connects and engages with customers. It creates optimized customer experiences by automating many behind-the-scenes marketing, sales, and support processes. Businesses of all sizes have access to hundreds of pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful cross-channel orchestration, segmentation and personalization.
Company Details
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In Partnership With SelectHub
ActiveCampaign Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on ActiveCampaign.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
98 Plan to Renew
1
Since last award
87 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+95 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love ActiveCampaign?
Pros
- Acts with Integrity
- Transparent
- Security Protects
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Auto-Responders
Campaign Management
Text Messaging
Dynamic Content
Segmentation
Content Authoring
Contact Database
A/B Testing
SPAM Compliance
Surveys and Polling
Vendor Capability Ratings
Ease of Data Integration
Ease of Customization
Quality of Features
Business Value Created
Ease of IT Administration
Ease of Implementation
Breadth of Features
Availability and Quality of Training
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Vendor Support
Also Featured in...
Marketing Automation - B2B
Score 8.9
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Marketing Automation - B2C
Score 8.9
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Customer Relationship Management - Midmarket
Score 8.2
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Sales Engagement Platforms
Score 8.1
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Customer Relationship Management - Small Business
Score 7.9
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ActiveCampaign Reviews
Brian P.
- Role: Sales Marketing
- Industry: Media
- Involvement: End User of Application
Submitted Jun 2022
"THE BEST tool for automating email marketing"
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
ActiveCampaign is easier to use and has more features than other programs.
What is your favorite aspect of this product?
Due to the application's ease of integration with our marketing goals and objectives, landing pages with simple automations have proven effective (and entertaining!). When I'm at a meeting, I enjoy being able to quickly pull out important KPIs from my emails due to email tracking.
What do you dislike most about this product?
As expected, it was harder to utilize and creative options were restricted. I think this industry has possibilities for expansion. The air conditioner's operations and features need some practice. Some difficulties can be overcome, but many assumptions are made regarding user demands. I'm sure I'm merely scratching the surface after a year. This company's customer service isn't as swift or helpful as it might be. It's a great product, however it's overkill for my company's requirements.
What recommendations would you give to someone considering this product?
AC comes with a LOT of extras, but it's also rather pricey. You may utilize the automation, CRM, and other features if you believe you can benefit from them. I believe I had a greater expectation for my company's demands, but we haven't had a need for many of the unique features. And when I did "dabble," it was nerve-wracking and difficult, and it didn't always go as planned. The fact that we've used Active Campaign in our marketing efforts has taught me a lot, and that's something I'm grateful for.
Pros
- Efficient Service
- Effective Service
- Saves Time
- Client's Interest First
Please tell us why you think this review should be flagged.

Kayla R.
- Role: Sales Marketing
- Industry: Other
- Involvement: Business Leader or Manager
Submitted Jun 2022
An excellent CRM and email automation tool.
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
It has nice deliverability rates, has powerful in-built automations, is simple to use & navigate, has glorious client support and is reasonably priced. I additionally like however it grows with your business and you’ll be able to get further options as and once you would like them. You’ll be able to build workflows as per your needs and building workflows is incredibly easy. I simply took a 2-hour course within the ActiveCampaign Courses Library and that i was smart to go with building campaigns and workflows.
What is your favorite aspect of this product?
ActiveCampaign is simple to use. It’ giving the proper amount of features without being too bloated (I’m watching you, Hubspot!). we primarily use automations, email campaigns and landing pages, and it’s already saved us many hours. For me, the most important difference between Active Campaign are the automations and whole system that’s extremely useful to grasp however everything’ going with my e-mails.
What do you dislike most about this product?
We signed up for their Deals CRM however there are so many bugs. They admit the bugs but can keep you waiting for technical support replies. I have been chatting with them about a few straightforward bugs of the 1:1 emails opening trigger in Deals CRM and they reply once per week or sometime ten days therefore the bug remains not resolved after a month.
What recommendations would you give to someone considering this product?
ActiveCampaign is a good tool if you’re searching for complete marketing, sales & CRM suite, without the bloat and price tag of alternative software.
Pros
- Enables Productivity
- Efficient Service
- Inspires Innovation
- Saves Time
Please tell us why you think this review should be flagged.
Zowie M.
- Role: Sales Marketing
- Industry: Food and Beverage
- Involvement: End User of Application
Submitted May 2022
"Powerful email marketing automation tool"
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
the price, the program is much more expensive than other programs
What is your favorite aspect of this product?
When it comes to email marketing and customer tagging, ActiveCampaign is a powerhouse, but it's also really impressive to see how much effort they've put into their customer support. They've always been quick to respond to my questions and concerns regarding their goods.
What do you dislike most about this product?
It's not a big deal to me, to tell the truth. Most email marketing software costs less than ActiveCampaign. If the price is too steep for individuals who are just beginning to grow their email list, I'd like to see an alternative option with a lower price tag.
What recommendations would you give to someone considering this product?
If you're serious about using email marketing to increase revenue as well as strengthen connections with your subscribers, you should look into using ActiveCampaign as your email marketing partner.
Pros
- Helps Innovate
- Unique Features
- Efficient Service
- Inspires Innovation
Please tell us why you think this review should be flagged.
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