In Partnership With SelectHub
What is ActiveCampaign?
ActiveCampaign is a category-defining Customer Experience Automation Platform that meaningfully connects and engages with customers. It creates optimized customer experiences by automating many behind-the-scenes marketing, sales, and support processes. Businesses of all sizes have access to hundreds of pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful cross-channel orchestration, segmentation and personalization.
Company Details
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In Partnership With SelectHub
ActiveCampaign Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on ActiveCampaign.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
98 Plan to Renew
1
Since last award
87 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+95 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love ActiveCampaign?
Pros
- Acts with Integrity
- Transparent
- Security Protects
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Auto-Responders
Campaign Management
Text Messaging
Dynamic Content
Segmentation
Content Authoring
Contact Database
A/B Testing
SPAM Compliance
Surveys and Polling
Vendor Capability Ratings
Ease of Data Integration
Ease of Customization
Quality of Features
Business Value Created
Ease of IT Administration
Ease of Implementation
Breadth of Features
Availability and Quality of Training
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Vendor Support
Also Featured in...
Marketing Automation - B2B
Score 8.9
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Marketing Automation - B2C
Score 8.9
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Customer Relationship Management - Midmarket
Score 8.2
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Sales Engagement Platforms
Score 8.1
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Customer Relationship Management - Small Business
Score 7.9
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ActiveCampaign Reviews
Lucia C.
- Role: Finance
- Industry: Technology
- Involvement: End User of Application
Submitted Sep 2024
A comprehensive email automation platform
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
Many things make it different from its competitors when it comes to comparison. At the top, is its integrated CRM system and automated abilities. It makes the users to keep the engagement of customers high by considering its personalization. This thing also plays an important role in keeping the effectiveness of the campaign high.
What is your favorite aspect of this product?
I like many things about this product and all of its features are my favorite. If talking about anyone, it has advanced automation capabilities and an intuitive interface. Its automation allows the users to manage their activities according to the demands of the customer and their level of engagement. It also keeps the marketing personalized to ensure that the right person gets the right message. Whereas its automation makes it easy for all levels of users whether a beginner or an expert. It doesn't demand high technical knowledge from users.
What do you dislike most about this product?
Each of is features is working pretty well for my tasks. It is a feature-rich platform considering the needs of all users. It doesn't require deep learning about installation. Its setup is easy to operate and customer services also take out maximum possibilities for every issue of the customer. So nothing negative about this product.
What recommendations would you give to someone considering this product?
ActiveCampaign is a very good choice for all those who want to have excellent email marketing to enhance the level of their business.
Pros
- Helps Innovate
- Performance Enhancing
- Trustworthy
- Unique Features
Please tell us why you think this review should be flagged.
Hulnalk S.
- Role: Sales Marketing
- Industry: Construction
- Involvement: End User of Application
Submitted Sep 2024
Automated Marketing
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
The personalized messaging to the customers
What is your favorite aspect of this product?
The included email marketing
What do you dislike most about this product?
The CRM part calls for extra navigation
What recommendations would you give to someone considering this product?
Helping tool to recommend
Pros
- Efficient Service
- Saves Time
- Fair
- Altruistic
Please tell us why you think this review should be flagged.
Shubhanghi B.
- Role: Sales Marketing
- Industry: Media
- Involvement: End User of Application
Submitted Aug 2024
Fantastic product
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
It is one of the greatest marketing app as it combines the email marketing ,marketing and automation.combines the activity for better performance.
What is your favorite aspect of this product?
As it keeps on three segments which is easier
What do you dislike most about this product?
Nothing at all
What recommendations would you give to someone considering this product?
Dealing in marketing area should use this
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
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