What is ActiveCampaign?

ActiveCampaign is a category-defining Customer Experience Automation Platform that meaningfully connects and engages with customers. It creates optimized customer experiences by automating many behind-the-scenes marketing, sales, and support processes. Businesses of all sizes have access to hundreds of pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful cross-channel orchestration, segmentation and personalization.

Company Details

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Awards & Recognition

ActiveCampaign won the following awards in the Email Marketing category

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ActiveCampaign Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on ActiveCampaign.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

98 Plan to Renew

1
Since last award

87 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+95 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love ActiveCampaign?

2% Negative
1% Neutral
97% Positive

Pros

  • Acts with Integrity
  • Transparent
  • Security Protects
  • Helps Innovate

Feature Ratings

Average 86

Email Delivery

89

Auto-Responders

89

Campaign Management

87

Text Messaging

87

Dynamic Content

86

Segmentation

86

Content Authoring

86

Contact Database

86

A/B Testing

86

SPAM Compliance

85

Surveys and Polling

84

Vendor Capability Ratings

Average 85

Ease of Data Integration

87

Ease of Customization

86

Quality of Features

86

Business Value Created

86

Ease of IT Administration

85

Ease of Implementation

85

Breadth of Features

85

Availability and Quality of Training

84

Product Strategy and Rate of Improvement

84

Usability and Intuitiveness

83

Vendor Support

81

ActiveCampaign Reviews

Lucia C.

  • Role: Finance
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Sep 2024

A comprehensive email automation platform

Likeliness to Recommend

9 /10

What differentiates ActiveCampaign from other similar products?

Many things make it different from its competitors when it comes to comparison. At the top, is its integrated CRM system and automated abilities. It makes the users to keep the engagement of customers high by considering its personalization. This thing also plays an important role in keeping the effectiveness of the campaign high.

What is your favorite aspect of this product?

I like many things about this product and all of its features are my favorite. If talking about anyone, it has advanced automation capabilities and an intuitive interface. Its automation allows the users to manage their activities according to the demands of the customer and their level of engagement. It also keeps the marketing personalized to ensure that the right person gets the right message. Whereas its automation makes it easy for all levels of users whether a beginner or an expert. It doesn't demand high technical knowledge from users.

What do you dislike most about this product?

Each of is features is working pretty well for my tasks. It is a feature-rich platform considering the needs of all users. It doesn't require deep learning about installation. Its setup is easy to operate and customer services also take out maximum possibilities for every issue of the customer. So nothing negative about this product.

What recommendations would you give to someone considering this product?

ActiveCampaign is a very good choice for all those who want to have excellent email marketing to enhance the level of their business.

Pros

  • Helps Innovate
  • Performance Enhancing
  • Trustworthy
  • Unique Features

Hulnalk S.

  • Role: Sales Marketing
  • Industry: Construction
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Sep 2024

Automated Marketing

Likeliness to Recommend

9 /10

What differentiates ActiveCampaign from other similar products?

The personalized messaging to the customers

What is your favorite aspect of this product?

The included email marketing

What do you dislike most about this product?

The CRM part calls for extra navigation

What recommendations would you give to someone considering this product?

Helping tool to recommend

Pros

  • Efficient Service
  • Saves Time
  • Fair
  • Altruistic

Shubhanghi B.

  • Role: Sales Marketing
  • Industry: Media
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Aug 2024

Fantastic product

Likeliness to Recommend

10 /10

What differentiates ActiveCampaign from other similar products?

It is one of the greatest marketing app as it combines the email marketing ,marketing and automation.combines the activity for better performance.

What is your favorite aspect of this product?

As it keeps on three segments which is easier

What do you dislike most about this product?

Nothing at all

What recommendations would you give to someone considering this product?

Dealing in marketing area should use this

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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