What is ActiveCampaign?

ActiveCampaign is a category-defining Customer Experience Automation Platform that meaningfully connects and engages with customers. It creates optimized customer experiences by automating many behind-the-scenes marketing, sales, and support processes. Businesses of all sizes have access to hundreds of pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful cross-channel orchestration, segmentation and personalization.

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Awards & Recognition

ActiveCampaign won the following awards in the Email Marketing category

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ActiveCampaign Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on ActiveCampaign.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

98 Plan to Renew

1
Since last award

87 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+95 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love ActiveCampaign?

2% Negative
1% Neutral
97% Positive

Pros

  • Acts with Integrity
  • Transparent
  • Security Protects
  • Helps Innovate

Feature Ratings

Average 86

Email Delivery

89

Auto-Responders

89

Campaign Management

87

Text Messaging

87

Dynamic Content

86

Segmentation

86

Content Authoring

86

Contact Database

86

A/B Testing

86

SPAM Compliance

85

Surveys and Polling

84

Vendor Capability Ratings

Average 85

Ease of Data Integration

87

Ease of Customization

86

Quality of Features

86

Business Value Created

86

Ease of IT Administration

85

Ease of Implementation

85

Breadth of Features

85

Availability and Quality of Training

84

Product Strategy and Rate of Improvement

84

Usability and Intuitiveness

83

Vendor Support

81

ActiveCampaign Reviews

Skylar C.

  • Role: Sales Marketing
  • Industry: Retail
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Apr 2022

An incredible advertising tool and awesome support

Likeliness to Recommend

8 /10

What differentiates ActiveCampaign from other similar products?

Active campaign gives you access, at a cost, any business can deal with, to a huge load of very valuable highlights. Email communicates, mechanized work processes, detailing, CRM, and that's just the beginning. Furthermore, it associates with huge loads of different tools without any problem. Given this, it's turned into my go-to stage while working with clients.

What is your favorite aspect of this product?

I love computerization. Before I was utilizing various tools that didn't cooperate. Presently my structures that are coordinated on the website consequently add individuals to records or potentially labels, then, at that point, send them customized emails when occasions, and later on I can convey fragmented email groupings or campaigns. Making bulletins and different campaigns is simple, as well, and booking them has significantly worked on my consistency. Overseeing clients with labels and different tools is truly simple and instinctive.

What do you dislike most about this product?

The region I may be basic with Active Campaign would be leading the plan. They could truly utilize a facelift of their UI. It looks dull and old and new elements frequently seem pipe taped onto the old design. It works, it's recognizable, my man it looks old contrasted with a few different stages which I think switches individuals off and they don't be able to encounter the full force of Active Campaign.

What recommendations would you give to someone considering this product?

Active Campaign has an assistance library that arrangements with large numbers of its particular capacities. They stay up with the latest. You can plan one-on-one calls with their specialists whenever you want them. This has permitted me to fabricate an astonishing customer experience. Active Campaign is my go-to stage to monitor my contact database, set up mechanized follow-up and satisfaction successions, and even monitor possibilities through their CRM. It is a fantasy for doing every one of the recorded undertakings at a lower price tag than HubSpot or different contenders.

Pros

  • Caring
  • Reliable
  • Trustworthy
  • Unique Features

Caoimhe C.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Mar 2022

Automations are easy to create and use

Likeliness to Recommend

9 /10

What differentiates ActiveCampaign from other similar products?

Automations are easy to create and use. Its automation could be very customizable. Integrating into websites and apps is exceptional and clean. Customization of fields could be very person-pleasant and intuitive. ActiveCampaign has a strong integration listing. Customer carrier is top-notch. It automates the transport of information. ActiveCampagin offers you a platform that cares about consumers revel in as a great deal as you do. Data accept as true with, deliverability, and protection that goes beyond the industry norms. Accessibility across all essential devices and browsers. A course for success with hundreds of automation recipes, gear.

What is your favorite aspect of this product?

ActiveCampaign is a comprehensive email marketing software program made smooth for entrepreneurs and small commercial enterprise owners. It automates everyday commercial enterprise responsibilities. ActiveCampaign may be very price-efficient and maximizes your e-mail advertising efforts. ActiveCampaign is the enterprise's fine provider and help. It has advertising and marketing automation, contact, loose smartphone, CRM, and income automation.

What do you dislike most about this product?

It's quite pricey. Its dashboard is pretty basic. It can be hard to understand how automation may additionally interact. Sometimes the platform is a chunk gradual to respond. Its CRM is barely confusing to understand. Integrations can be difficult to connect with at times.

What recommendations would you give to someone considering this product?

I propose ActiveCampaign software because its cheap beginning price makes it the first-class value option out of all the email advertising and marketing software programs.

Pros

  • Continually Improving Product
  • Enables Productivity
  • Saves Time
  • Client's Interest First

Dani M.

  • Role: Sales Marketing
  • Industry: Education
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Mar 2022

The best automated email marketing tool

Likeliness to Recommend

10 /10

What differentiates ActiveCampaign from other similar products?

It is a very complete platform, with many options and easy to configure.

What is your favorite aspect of this product?

Many options and easy to configure.

What do you dislike most about this product?

The price. They do not have free plans available.

What recommendations would you give to someone considering this product?

Very complete, you will not need to hire any additional tools. highly recommended.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Cons

  • Less Generous

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