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ActiveCampaign
9.0 /10

What is ActiveCampaign?

ActiveCampaign is a category-defining Customer Experience Automation Platform that meaningfully connects and engages with customers. It creates optimized customer experiences by automating many behind-the-scenes marketing, sales, and support processes. Businesses of all sizes have access to hundreds of pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful cross-channel orchestration, segmentation and personalization.

Company Details

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Awards & Recognition

ActiveCampaign won the following awards in the Email Marketing category

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ActiveCampaign Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on ActiveCampaign.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

98 Plan to Renew

1
Since last award

87 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+95 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love ActiveCampaign?

2% Negative
1% Neutral
97% Positive

Pros

  • Acts with Integrity
  • Transparent
  • Security Protects
  • Helps Innovate

Feature Ratings

Average 86

Email Delivery

89

Auto-Responders

89

Campaign Management

87

Text Messaging

87

Dynamic Content

86

Segmentation

86

Content Authoring

86

Contact Database

86

A/B Testing

86

SPAM Compliance

85

Surveys and Polling

84

Vendor Capability Ratings

Average 85

Ease of Data Integration

87

Ease of Customization

86

Quality of Features

86

Business Value Created

86

Ease of IT Administration

85

Ease of Implementation

85

Breadth of Features

85

Availability and Quality of Training

84

Product Strategy and Rate of Improvement

84

Usability and Intuitiveness

83

Vendor Support

81

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Marketing Automation - B2B

Score 8.9

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Marketing Automation - B2C

Score 8.9

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Customer Relationship Management - Midmarket

Score 8.2

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Sales Engagement Platforms

Score 8.1

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Customer Relationship Management - Small Business

Score 7.9

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ActiveCampaign Reviews

Hunner N.

  • Role: Finance
  • Industry: Consulting
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Mar 2022

Email Marketing and Automation Made Easy

Likeliness to Recommend

9 /10

What differentiates ActiveCampaign from other similar products?

ActiveCampaign is multi-purpose in that it handles email marketing, marketing automation, and CRM

What is your favorite aspect of this product?

I like that despite being resourceful, ActiveCampaign is affordable The software is multi-purpose; handles CRM, email marketing and automation. Using ActiveCampaign is easy

What do you dislike most about this product?

Not the most affordable email marketing software.

What recommendations would you give to someone considering this product?

For purposes of email marketing and marketing automation, I recommend ActiveCampaign. It offers best features and comes an a relatively low cost

Pros

  • Helps Innovate
  • Continually Improving Product
  • Performance Enhancing
  • Trustworthy

Vivian Francos ..

  • Role: Sales Marketing
  • Industry: Media
  • Involvement: Initial Implementation
Validated Review
Verified Reviewer

Submitted Feb 2022

Its a fantastic way to create and control emails

Likeliness to Recommend

9 /10

What differentiates ActiveCampaign from other similar products?

It's so fast to obtain stats charts

What is your favorite aspect of this product?

Easy implementation and create newsletters

What do you dislike most about this product?

Price for basic plan

What recommendations would you give to someone considering this product?

price vs client invest for email campaigns

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Michael G.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Feb 2022

Good product with bugs and limitations at a point

Likeliness to Recommend

7 /10

What differentiates ActiveCampaign from other similar products?

Automations takes it beyond simple ESP tools like MailChimp, but still lags behind the likes of HubSpot and lacks the niched focus of a Klaviyo.

What is your favorite aspect of this product?

Automations are good and easy to setup.

What do you dislike most about this product?

Bugs. It has gotten better over the years, but there are still UX bugs that annoy and the odd error with scheduled emails.

What recommendations would you give to someone considering this product?

A great step up from simple ESPs/CRMs. The automations allow businesses to get a lot of uses close to HubSpot, at a cheaper price.

Pros

  • Trustworthy
  • Respectful
  • Includes Product Enhancements
  • Helps Innovate

Cons

  • Commodity Features

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