

In Partnership With SelectHub

What is ActiveCampaign?
ActiveCampaign is a category-defining Customer Experience Automation Platform that meaningfully connects and engages with customers. It creates optimized customer experiences by automating many behind-the-scenes marketing, sales, and support processes. Businesses of all sizes have access to hundreds of pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful cross-channel orchestration, segmentation and personalization.
Company Details
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In Partnership With SelectHub
ActiveCampaign Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on ActiveCampaign.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
98 Plan to Renew
1
Since last award
87 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+95 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love ActiveCampaign?
Pros
- Acts with Integrity
- Transparent
- Security Protects
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Auto-Responders
Campaign Management
Text Messaging
Dynamic Content
Segmentation
Content Authoring
Contact Database
A/B Testing
SPAM Compliance
Surveys and Polling
Vendor Capability Ratings
Ease of Data Integration
Ease of Customization
Quality of Features
Business Value Created
Ease of IT Administration
Ease of Implementation
Breadth of Features
Availability and Quality of Training
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Vendor Support
Also Featured in...
Marketing Automation - B2B
Score 8.9
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Marketing Automation - B2C
Score 8.9
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Customer Relationship Management - Midmarket
Score 8.2
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Sales Engagement Platforms
Score 8.1
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Customer Relationship Management - Small Business
Score 7.9
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ActiveCampaign Reviews
James M.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Sep 2021
Our favorite application for email marketing.
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
ActiveCampaign is a solid software that allows you to engage efficiently and easily with customers around the Globe. It allows us to market our business widely across the world. It is extremely easy and fast to install and set up. Getting started with ActiveCampaign is simple and fast.
What is your favorite aspect of this product?
ActiveCampaign has brought a huge impact in our company since it allows us to collaborate with clients from anywhere anytime across the world. It is a very secure application since it provides high security for your data. I like the ability to generate multiple eye-catching campaigns and instantly send them.
What do you dislike most about this product?
Since i started using ActiveCampaign i have never encountered any challenge. It is a brilliant tool for email marketing. Nothing to mention as a disadvantage about it.
What recommendations would you give to someone considering this product?
I recommend ActiveCampaign to all prospective customers looking for a great platform for email marketing.
Pros
- Helps Innovate
- Reliable
- Enables Productivity
- Trustworthy
Please tell us why you think this review should be flagged.

Salini K.
- Role: Sales Marketing
- Industry: Technology
- Involvement: IT Leader or Manager
Submitted Oct 2021
Effective & Powerful Automation Tool Ever
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
We utilized ActiveCampaign for a variety of purposes, including automated email and form processes to introduce the service, customized landing pages that synchronize with our Triggering event system, and a CRM and pipeline to track users and potential partners. We like tracking individual users to see how they interact with our material. That's why it differs from other products or services.
What is your favorite aspect of this product?
I always assumed that ActiveCampaign would be out of my price range as a newer company owner, but that was not the case until I decided to give it a shot. Not only was there a reasonable pricing point that suited my company, but the customer support manager who was assigned to me treated me as if I were a high-priced consumer. I've discovered new methods to engage my email list and gain more subscribers while utilizing it for the past six months. It's simple to use, offers fantastic choices even on the basic subscription, and provides a wealth of information on expanding your mailing list.
What do you dislike most about this product?
Active Campaign may be a massive learning curve as you gain a grasp on the various ways you can configure the system to fit your needs. You are not using every item, just like you don't have to use every tool, but it might be difficult to determine which ones to prioritize first in order to generate momentum for your business.
What recommendations would you give to someone considering this product?
I looked at numerous systems and found that none of them provided all we needed, however, ActiveCampaign came closest. The reality is that the free induction and continuing assistance are so fantastic. This process has been incredible. Obviously, it depends on your demands and which platform meets the most of them, but if you're looking for something simple to set up and use but is also strong and has a number of advantages. Active Campaign is fantastic!
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Trustworthy
Please tell us why you think this review should be flagged.

Naomi N.
- Role: Information Technology
- Industry: Insurance
- Involvement: End User of Application
Submitted Sep 2021
An exceptional and safe tool for email marketing.
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
My experience with ActiveCampaign has always been amazing and fantastic. It is one of the best email Marketing Platforms i have ever used. It allows us to interact with our international and local clients, market our products and services with ease thus saving us much time and cost. It has a clean UI that makes it simple to learn and use.
What is your favorite aspect of this product?
I like ActiveCampaign because it is a very advantageous tool whereby it supports great features that make it a super powerful tool for email marketing. I like how the customer support team for ActiveCampaign responds, its the best customer support team i have ever interacted with.
What do you dislike most about this product?
ActiveCampaign is a must use software since it saves time, money and effort. It is the best tool i have ever encountered for email marketing purposes. Nothing to dislike about it.
What recommendations would you give to someone considering this product?
To all companies looking for a fantastic and helpful application for email marketing, i urge them to consider ActiveCampaign since it's a great platform for marketing.
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Trustworthy
Please tell us why you think this review should be flagged.
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