In Partnership With SelectHub
What is ActiveCampaign?
ActiveCampaign is a category-defining Customer Experience Automation Platform that meaningfully connects and engages with customers. It creates optimized customer experiences by automating many behind-the-scenes marketing, sales, and support processes. Businesses of all sizes have access to hundreds of pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful cross-channel orchestration, segmentation and personalization.
Company Details
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In Partnership With SelectHub
ActiveCampaign Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on ActiveCampaign.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
88 Likeliness to Recommend
1
Since last award
97 Plan to Renew
1
Since last award
86 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+95 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love ActiveCampaign?
Pros
- Helps Innovate
- Performance Enhancing
- Acts with Integrity
- Transparent
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Auto-Responders
Email Delivery
Campaign Management
Text Messaging
Segmentation
Dynamic Content
A/B Testing
Content Authoring
Contact Database
SPAM Compliance
Surveys and Polling
Vendor Capability Ratings
Ease of Data Integration
Ease of Customization
Business Value Created
Quality of Features
Ease of IT Administration
Ease of Implementation
Breadth of Features
Availability and Quality of Training
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Vendor Support
Also Featured in...
Marketing Automation - B2C
Score 8.8
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Marketing Automation - B2B
Score 8.8
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Customer Relationship Management - Midmarket
Score 8.2
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Sales Engagement Platforms
Score 8.1
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Customer Relationship Management - Small Business
Score 8.0
View ActiveCampaign in this category (opens in a new tab)
ActiveCampaign Reviews
Karthick R.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Nov 2021
Makes your daily task easy
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
It is too easy to set up and customize according to your plan and ideas. It has some templates too.
What is your favorite aspect of this product?
Templates available right there
What do you dislike most about this product?
Prospects may find this is automated
What recommendations would you give to someone considering this product?
Time. It reduces lots of marketing people to save time and also it gives analytics the open rate click rate bounce rate etc. And also it automatically blocked bounced emails while sending next time. so please go with this
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Unique Features
Please tell us why you think this review should be flagged.
Damaris M.
- Role: Sales Marketing
- Industry: Gaming and Hospitality
- Involvement: End User of Application
Submitted Oct 2021
An exceptional and safe tool for online marketing.
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
For the last 3 years i have been using ActiveCampaign i can confidently disclose that it is a great and reliable solution for email marketing. It is an excellent and outstanding solution that allows you to reach your customers via email. It is simple, fast and easy to implement and set up. Again, the application has the best support team behind it. The best customer support i have ever interacted with.
What is your favorite aspect of this product?
ActiveCampaign is a solid and recommendable application for online marketing. One thing i like most about it is how it allows me to engage my clients regardless of where they are. Additionally, ActiveCampaign has a very intuitive and friendly interface and this makes it simple to work with.
What do you dislike most about this product?
I like everything about ActiveCampaign. It is a brilliant and reliable solution for sending professional campaigns to customers around the world.
What recommendations would you give to someone considering this product?
ActiveCampaign has everything you are looking for. I recommend it to all companies, both small and large.
Pros
- Reliable
- Performance Enhancing
- Trustworthy
- Effective Service
Please tell us why you think this review should be flagged.
Margaret N.
- Role: Sales Marketing
- Industry: Gaming and Hospitality
- Involvement: End User of Application
Submitted Oct 2021
A very effective application for email marketing.
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
ActiveCampaign is one of the most secure software since it provides high security for your data. It is a complete and an advanced application that helps you to market your products online thus saving marketing costs and time. Since i started using ActiveCampaign, it has been a reliable and profitable application and so i recommend it for email marketing.
What is your favorite aspect of this product?
ActiveCampaign allows us to collaborate easily and effectively with our international and local customers. It has brought a very huge impact in our company and i must recommend it as a beneficial solution for email marketing purposes. It allows you to create professional campaigns and instantly send them.
What do you dislike most about this product?
ActiveCampaign is the way to go software for email marketing. Nothing to highlight as a complain about it since it comfortably meets all our marketing requirements.
What recommendations would you give to someone considering this product?
I must recommend ActiveCampaign to all companies looking for a cost-effective solution for email marketing purposes.
Pros
- Helps Innovate
- Continually Improving Product
- Performance Enhancing
- Trustworthy
Please tell us why you think this review should be flagged.
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