In Partnership With SelectHub
What is ActiveCampaign?
ActiveCampaign is a category-defining Customer Experience Automation Platform that meaningfully connects and engages with customers. It creates optimized customer experiences by automating many behind-the-scenes marketing, sales, and support processes. Businesses of all sizes have access to hundreds of pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful cross-channel orchestration, segmentation and personalization.
Company Details
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In Partnership With SelectHub
ActiveCampaign Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on ActiveCampaign.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
98 Plan to Renew
1
Since last award
87 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+95 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love ActiveCampaign?
Pros
- Acts with Integrity
- Transparent
- Security Protects
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Auto-Responders
Campaign Management
Text Messaging
Dynamic Content
Segmentation
Content Authoring
Contact Database
A/B Testing
SPAM Compliance
Surveys and Polling
Vendor Capability Ratings
Ease of Data Integration
Ease of Customization
Quality of Features
Business Value Created
Ease of IT Administration
Ease of Implementation
Breadth of Features
Availability and Quality of Training
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Vendor Support
Also Featured in...
Marketing Automation - B2B
Score 8.9
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Marketing Automation - B2C
Score 8.9
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Customer Relationship Management - Midmarket
Score 8.2
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Sales Engagement Platforms
Score 8.1
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Customer Relationship Management - Small Business
Score 7.9
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ActiveCampaign Reviews
Kethwell K.
- Role: Operations
- Industry: Education
- Involvement: End User of Application
Submitted Sep 2021
A very nice and unique tool for email marketing.
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
ActiveCampaign is a solid application that enables you to easily and quickly create professional campaigns and instantly send them. It allows you to manage email lists easily, send outbound emails within few seconds and personalize emails. I like it because it makes our work more easier and efficient.
What is your favorite aspect of this product?
ActiveCampaign is a brilliant and powerful platform for email marketing purposes. It supports great features that allow you to engage with customers around the Globe. It has a very simple and user-friendly interface which makes it easy to use and learn. I like the fact that it provides top security for your data thus making it a very secure application for email marketing.
What do you dislike most about this product?
I have used ActiveCampaign for many years and it has never frustrated me even a single day. It is a brilliant tool for email marketing. Nothing to dislike about it.
What recommendations would you give to someone considering this product?
To all companies looking for a powerful tool for email marketing, i recommend ActiveCampaign.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
Andrew W.
- Role: Finance
- Industry: Telecommunications
- Involvement: End User of Application
Submitted Sep 2021
An intuitive platform for email marketing.
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
My experience with ActiveCampaign has been overwhelming. It is a great email marketing platform that allows you to engage with clients worldwide. I like the fact that it is easy and simple to implement and set up. It has helped us to improve our sales.
What is your favorite aspect of this product?
I like ActiveCampaign because it is easy, simple and fast to install and learn. It has a responsive customer support team behind it. I like it because it allows you to create multiple campaigns and instantly share them.
What do you dislike most about this product?
I have used ActiveCampaign for many years and it has been of great help to me and my organization. I have nothing to dislike about it.
What recommendations would you give to someone considering this product?
ActiveCampaign is a solid software for email marketing. I highly recommend it.
Pros
- Helps Innovate
- Continually Improving Product
- Enables Productivity
- Trustworthy
Please tell us why you think this review should be flagged.
Moses M.
- Role: Sales Marketing
- Industry: Energy
- Involvement: End User of Application
Submitted Sep 2021
Recommendable software for email marketing.
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
ActiveCampaign has helped us to improve our sales by enabling us to collaborate with our customers globally. It is a recommendable software for email marketing. I like how it is easy and simple to install and set up.
What is your favorite aspect of this product?
ActiveCampaign has a very intuitive and user-friendly interface that makes it easy to use and learn. It is simple and fast to implement and set up. I like the ability to manage email lists, send outbound emails within seconds and personalize emails.
What do you dislike most about this product?
ActiveCampaign is a recommendable software for email marketing. I have nothing to dislike about it since it meets all our needs.
What recommendations would you give to someone considering this product?
I recommend ActiveCampaign for email marketing.
Pros
- Helps Innovate
- Performance Enhancing
- Inspires Innovation
- Fair
Please tell us why you think this review should be flagged.
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