In Partnership With SelectHub
What is ActiveCampaign?
ActiveCampaign is a category-defining Customer Experience Automation Platform that meaningfully connects and engages with customers. It creates optimized customer experiences by automating many behind-the-scenes marketing, sales, and support processes. Businesses of all sizes have access to hundreds of pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful cross-channel orchestration, segmentation and personalization.
Company Details
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In Partnership With SelectHub
ActiveCampaign Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on ActiveCampaign.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
98 Plan to Renew
1
Since last award
87 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+95 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love ActiveCampaign?
Pros
- Acts with Integrity
- Transparent
- Security Protects
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Auto-Responders
Campaign Management
Text Messaging
Dynamic Content
Segmentation
Content Authoring
Contact Database
A/B Testing
SPAM Compliance
Surveys and Polling
Vendor Capability Ratings
Ease of Data Integration
Ease of Customization
Quality of Features
Business Value Created
Ease of IT Administration
Ease of Implementation
Breadth of Features
Availability and Quality of Training
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Vendor Support
Also Featured in...
Marketing Automation - B2B
Score 8.9
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Marketing Automation - B2C
Score 8.9
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Customer Relationship Management - Midmarket
Score 8.2
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Sales Engagement Platforms
Score 8.1
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Customer Relationship Management - Small Business
Score 7.9
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ActiveCampaign Reviews
Hermann G.
- Role: Industry Specific Role
- Industry: Retail
- Involvement: Business Leader or Manager
Submitted Sep 2021
Powerful email marketing product
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
I have not worked with same features email marketing platform.
What is your favorite aspect of this product?
Our advertisement campaigns have been well organized by ActiveCampaign. Sending messages to our clients through emails has been cheap and very productive since we can reach as many customers as possible. It has secure storage tools for our customers contacts that we use any time we are having our marketing campaigns.
What do you dislike most about this product?
The main tools have been performing effectively over the time we have been using this tool.
What recommendations would you give to someone considering this product?
I totally recommend this platform to any organization for better and powerful email marketing management.
Pros
- Inspires Innovation
- Caring
- Fair
- Altruistic
Please tell us why you think this review should be flagged.
Martha A.
- Role: Operations
- Industry: Food and Beverage
- Involvement: End User of Application
Submitted Sep 2021
An excellent tool for email marketing.
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
ActiveCampaign is one of the best email Marketing Platforms i have ever used for online marketing. It has great features that make it easy to use and learn. I like how it is easy to implement and set up. It has helped us to improve our sales in a big way.
What is your favorite aspect of this product?
My favorite aspect is the ability to collaborate with our international customers across the world. It helps us market our products and services with ease thus saving us much time and money. ActiveCampaign has a very responsive customer support team behind it.
What do you dislike most about this product?
Since i started using ActiveCampaign, i have never experienced any challenge. It is a recommendable software for email marketing. I have nothing to dislike about it.
What recommendations would you give to someone considering this product?
ActiveCampaign has been amazing so far and I highly recommend it to all companies looking for a great platform for email marketing.
Pros
- Helps Innovate
- Reliable
- Trustworthy
- Efficient Service
Please tell us why you think this review should be flagged.
David N.
- Role: Operations
- Industry: Technology
- Involvement: End User of Application
Submitted Sep 2021
An outstanding platform for email marketing.
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
ActiveCampaign has been of great help to our organization. It has helped us to grow our business since it allows us to collaborate easily and efficiently with our customers. I like the ability to manage email lists, send outbound emails within seconds and personalize emails. It has a very responsive customer support team behind it.
What is your favorite aspect of this product?
My experience with ActiveCampaign has been amazing. It is one of the best tools i have ever used for email marketing. I like it because it allows us to engage with our customers globally. It allows us to create multiple campaigns and send them instantly.
What do you dislike most about this product?
I have nothing to dislike about ActiveCampaign. It is a solid software for email marketing.
What recommendations would you give to someone considering this product?
I recommend ActiveCampaign to all companies looking for a great platform for email marketing.
Pros
- Helps Innovate
- Unique Features
- Efficient Service
- Inspires Innovation
Please tell us why you think this review should be flagged.
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