In Partnership With SelectHub
What is ActiveCampaign?
ActiveCampaign is a category-defining Customer Experience Automation Platform that meaningfully connects and engages with customers. It creates optimized customer experiences by automating many behind-the-scenes marketing, sales, and support processes. Businesses of all sizes have access to hundreds of pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful cross-channel orchestration, segmentation and personalization.
Company Details
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In Partnership With SelectHub
ActiveCampaign Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on ActiveCampaign.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
98 Plan to Renew
1
Since last award
87 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+95 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love ActiveCampaign?
Pros
- Acts with Integrity
- Transparent
- Security Protects
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Auto-Responders
Campaign Management
Text Messaging
Dynamic Content
Segmentation
Content Authoring
Contact Database
A/B Testing
SPAM Compliance
Surveys and Polling
Vendor Capability Ratings
Ease of Data Integration
Ease of Customization
Quality of Features
Business Value Created
Ease of IT Administration
Ease of Implementation
Breadth of Features
Availability and Quality of Training
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Vendor Support
Also Featured in...
Marketing Automation - B2B
Score 8.9
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Marketing Automation - B2C
Score 8.9
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Customer Relationship Management - Midmarket
Score 8.2
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Sales Engagement Platforms
Score 8.1
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Customer Relationship Management - Small Business
Score 7.9
View ActiveCampaign in this category (opens in a new tab)
ActiveCampaign Reviews
Eduardo G.
- Role: Sales Marketing
- Industry: Communications
- Involvement: End User of Application
Submitted Sep 2021
Uma excelente ferramenta de e-mail marketing
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
O preço é atrativo
What is your favorite aspect of this product?
As funcionalidades oferecidas pelo baixo custo
What do you dislike most about this product?
Usabilidade da ferramenta poderia melhorar.
What recommendations would you give to someone considering this product?
Recomendo a todos que precisem de uma solução de e-mail marketing.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
Pardeep S.
- Role: Finance
- Industry: Telecommunications
- Involvement: End User of Application
Submitted Sep 2021
An exceptional tool for email marketing purposes.
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
ActiveCampaign is a solid software that makes email marketing easier and effective. It is a great software that allows you to interact with clients from anywhere anytime across the world. It is one of the best tools i have ever encountered for email marketing purposes.
What is your favorite aspect of this product?
My favorite aspect of using ActiveCampaign is the ability to engage with customers around the Globe. It allows us to market our products and services with ease thus saving us much time and money. It is simple to implement, set up and use.
What do you dislike most about this product?
ActiveCampaign has never disappointed us even a single day. It has been of great importance to our company at large.
What recommendations would you give to someone considering this product?
In order to market your products and services effectively and efficiently, try ActiveCampaign.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
Steve D.
- Role: Operations
- Industry: Finance
- Involvement: End User of Application
Submitted Aug 2021
A robust application for email marketing.
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
ActiveCampaign is one of the email marketing tools that is really doing well. Since i implement it, it has enabled us to engage professionally with our global customers. It is a great software that allows you to send outbound emails, building and personalizing emails and manage email lists.
What is your favorite aspect of this product?
My experience with ActiveCampaign has been overwhelming since it has made it extremely easy to market our services worldwide. We can easily reach our customers regardless of where they are. Again, it is a great software with a very simple and user-friendly interface that makes it easy to use.
What do you dislike most about this product?
ActiveCampaign is a recommendable software for email marketing services. I have nothing to dislike.
What recommendations would you give to someone considering this product?
All companies looking for a great platform for email marketing, i recommend ActiveCampaign.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
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