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ActiveCampaign
9.0 /10

What is ActiveCampaign?

ActiveCampaign is a category-defining Customer Experience Automation Platform that meaningfully connects and engages with customers. It creates optimized customer experiences by automating many behind-the-scenes marketing, sales, and support processes. Businesses of all sizes have access to hundreds of pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful cross-channel orchestration, segmentation and personalization.

Company Details

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Awards & Recognition

ActiveCampaign won the following awards in the Email Marketing category

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ActiveCampaign Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on ActiveCampaign.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

98 Plan to Renew

1
Since last award

87 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+95 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love ActiveCampaign?

2% Negative
1% Neutral
97% Positive

Pros

  • Acts with Integrity
  • Transparent
  • Security Protects
  • Helps Innovate

Feature Ratings

Average 86

Email Delivery

89

Auto-Responders

89

Campaign Management

87

Text Messaging

87

Dynamic Content

86

Segmentation

86

Content Authoring

86

Contact Database

86

A/B Testing

86

SPAM Compliance

85

Surveys and Polling

84

Vendor Capability Ratings

Average 85

Ease of Data Integration

87

Ease of Customization

86

Quality of Features

86

Business Value Created

86

Ease of IT Administration

85

Ease of Implementation

85

Breadth of Features

85

Availability and Quality of Training

84

Product Strategy and Rate of Improvement

84

Usability and Intuitiveness

83

Vendor Support

81

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Marketing Automation - B2B

Score 8.9

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Marketing Automation - B2C

Score 8.9

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Customer Relationship Management - Midmarket

Score 8.2

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Sales Engagement Platforms

Score 8.1

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Customer Relationship Management - Small Business

Score 7.9

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ActiveCampaign Reviews

Preetika T.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Aug 2024

Good to have

Likeliness to Recommend

7 /10

What differentiates ActiveCampaign from other similar products?

Can be easily used by small and medium-sized businesses, as it has features of good big tool.

What is your favorite aspect of this product?

Automation. It's nothing about automation in today's world.

What do you dislike most about this product?

can't be used for large size organization, may be time if they can optimise product for that.

What recommendations would you give to someone considering this product?

Need a comprehensive CRM and marketing automation platform for your initial stage business, you can opt this.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Enables Productivity
  • Unique Features

Ardila M.

  • Role: Industry Specific Role
  • Industry: Education
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Aug 2024

The Ideal Email Marketing Solution

Likeliness to Recommend

9 /10

What differentiates ActiveCampaign from other similar products?

ActiveCampaign is not only great as an email marketing solution but also offers helpful customer relations management features.

What is your favorite aspect of this product?

One thing I like about ActiveCampaign is that it is well equipped. It handles all manner of email marketing needs effortlessly. Despite the many features, using ActiveCampaign is easy.

What do you dislike most about this product?

Not a single problem with ActiveCampaign.

What recommendations would you give to someone considering this product?

I would recommend ActiveCampaign to prospective buyers because it meets needs.

Pros

  • Performance Enhancing
  • Trustworthy
  • Unique Features
  • Efficient Service

Natalia E.

  • Role: C-Level
  • Industry: Education
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Jul 2024

This is a great All-in-One Marketing Platform

Likeliness to Recommend

10 /10

What differentiates ActiveCampaign from other similar products?

The list of features offered is extensive and includes a solution for each part of digital marketing

What is your favorite aspect of this product?

I can setup all automation for different needs and strategies in only one place

What do you dislike most about this product?

There is nothing I don't like

What recommendations would you give to someone considering this product?

If you want to centralized all your digital marketing efforts, Active Campaign is a great and affordable solution

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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