ActiveCampaign

What differentiates ActiveCampaign from other similar products?

We're better than ever at keeping track of how many leads we're generating. Using lead magnets and event pages, we've connected our sites to collect that information effortlessly. It's great to have all of our advertising and marketing data in one place, rather than in separate silos. When it comes to nurturing our audience and keeping them involved with our products, activities, conferences, and offers, the Email Automation capabilities in AC have been by far the most effective tool we have. Using diverse campaigns, I've been able to further diversify my email list and connect my audience.

What is your favorite aspect of this product?

As a young business owner, I always assumed that ActiveCampaign would be beyond my grasp until I decided to give it a try. As a bonus, I was treated like a VIP by the customer care representative assigned to me. With its help, I've discovered new methods to engage my email list and get additional subscribers. Active Campaign's automation is fantastic. Whenever someone attends an event, downloads a report, or starts a project, we've set up automatic sequences to be sent to them. There are a lot of useful features, even in the basic plan, as well as a lot of advice on how to expand your email list.

What do you dislike most about this product?

While the landing page and email templates aren't bad, they might use a facelift. As a result, the emails are not optimized for mobile devices even though I've selected mobile optimization. I wish it was easier to drag and drop. Using the automation feature requires a little bit of practice. Many of the resources are not being used by me, primarily due to my lack of time.

What recommendations would you give to someone considering this product?

If you're sincere about your organization, I'd advise ActiveCampaign to you. Its integrated CRM databases and market positioning are quite strong, and there's a high degree of automation possible. Some of the other platforms could be a better fit if you're looking for basic automated mailings like newsletters but ActiveCampaign should be on your selection if you want to utilize data types, forms, and data to segment customers dynamically and send consumers along bespoke pathways.

What differentiates ActiveCampaign from other similar products?

Unlike other email marketing solutions, ActiveCampaign offers more than just email marketing because it also includes automation and CRM features making it a comprehensive software for business especially for the marketing department.

What is your favorite aspect of this product?

Having used ActiveCampaign for a long time, I can say my favorite feature is the UI that is modern and easy to use The software is resourceful in that it offers lots of useful features With this software, we can save time and grow our business thanks to the competitive features.

What do you dislike most about this product?

While using ActiveCampaign is easy, it takes time to master the many features and fully benefit from the tool.

What recommendations would you give to someone considering this product?

You can never go wrong with ActiveCampaign. It offers more than just email marketing features and it never disappoints. Besides, it also comes at a competitive cost.

What differentiates ActiveCampaign from other similar products?

Unlike other email marketing software we've tried, Active Campaign is the only solution we've found that includes everything we're looking for in an email marketing platform, specifically ease of use, intuitive, detailed reporting, list segmentation, and enhanced automation features.

What is your favorite aspect of this product?

Hands down, Active Campaign's email automation functionality is our favorite aspect of the product!

What do you dislike most about this product?

Sometimes, knowing where to click to find what you're looking for (such as reporting) can be a little confusing and cumbersome. But, Active Campaign's support team is always at the ready to help us via live chat whenever we have a problem.

What recommendations would you give to someone considering this product?

Consider what goals you're looking to achieve with your email marketing — if increasing sales, nurturing your community, and setting-and-forgetting automation features are important to you, give Active Campaign a try. You won't be disappointed.