

In Partnership With SelectHub

What is ActiveCampaign?
ActiveCampaign is a category-defining Customer Experience Automation Platform that meaningfully connects and engages with customers. It creates optimized customer experiences by automating many behind-the-scenes marketing, sales, and support processes. Businesses of all sizes have access to hundreds of pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful cross-channel orchestration, segmentation and personalization.
Company Details
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In Partnership With SelectHub
ActiveCampaign Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on ActiveCampaign.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
98 Plan to Renew
1
Since last award
87 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
- Product Experience:
- 96%
- Negotiation and Contract:
- 94%
- Conflict Resolution:
- 95%
- Strategy & Innovation:
- 94%
- Service Experience:
- 95%
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+95 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love ActiveCampaign?
Pros
- Acts with Integrity
- Transparent
- Security Protects
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Auto-Responders
Campaign Management
Text Messaging
Dynamic Content
Segmentation
Content Authoring
Contact Database
A/B Testing
SPAM Compliance
Surveys and Polling
Vendor Capability Ratings
Ease of Data Integration
Ease of Customization
Quality of Features
Business Value Created
Ease of IT Administration
Ease of Implementation
Breadth of Features
Availability and Quality of Training
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Vendor Support
Also Featured in...
Marketing Automation - B2B
Score 8.9
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Marketing Automation - B2C
Score 8.9
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Customer Relationship Management - Midmarket
Score 8.2
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Sales Engagement Platforms
Score 8.1
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Customer Relationship Management - Small Business
Score 7.9
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ActiveCampaign Reviews
Vivek Z.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Aug 2021
Easiest & Effective Way to Manage Email Campaigns
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
We're better than ever at keeping track of how many leads we're generating. Using lead magnets and event pages, we've connected our sites to collect that information effortlessly. It's great to have all of our advertising and marketing data in one place, rather than in separate silos. When it comes to nurturing our audience and keeping them involved with our products, activities, conferences, and offers, the Email Automation capabilities in AC have been by far the most effective tool we have. Using diverse campaigns, I've been able to further diversify my email list and connect my audience.
What is your favorite aspect of this product?
As a young business owner, I always assumed that ActiveCampaign would be beyond my grasp until I decided to give it a try. As a bonus, I was treated like a VIP by the customer care representative assigned to me. With its help, I've discovered new methods to engage my email list and get additional subscribers. Active Campaign's automation is fantastic. Whenever someone attends an event, downloads a report, or starts a project, we've set up automatic sequences to be sent to them. There are a lot of useful features, even in the basic plan, as well as a lot of advice on how to expand your email list.
What do you dislike most about this product?
While the landing page and email templates aren't bad, they might use a facelift. As a result, the emails are not optimized for mobile devices even though I've selected mobile optimization. I wish it was easier to drag and drop. Using the automation feature requires a little bit of practice. Many of the resources are not being used by me, primarily due to my lack of time.
What recommendations would you give to someone considering this product?
If you're sincere about your organization, I'd advise ActiveCampaign to you. Its integrated CRM databases and market positioning are quite strong, and there's a high degree of automation possible. Some of the other platforms could be a better fit if you're looking for basic automated mailings like newsletters but ActiveCampaign should be on your selection if you want to utilize data types, forms, and data to segment customers dynamically and send consumers along bespoke pathways.
Pros
- Helps Innovate
- Reliable
- Trustworthy
- Unique Features
Please tell us why you think this review should be flagged.
Jacob G.
- Role: Sales Marketing
- Industry: Other
- Involvement: End User of Application
Submitted Jul 2021
Best For Email Automation and Marketing
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
Unlike other email marketing solutions, ActiveCampaign offers more than just email marketing because it also includes automation and CRM features making it a comprehensive software for business especially for the marketing department.
What is your favorite aspect of this product?
Having used ActiveCampaign for a long time, I can say my favorite feature is the UI that is modern and easy to use The software is resourceful in that it offers lots of useful features With this software, we can save time and grow our business thanks to the competitive features.
What do you dislike most about this product?
While using ActiveCampaign is easy, it takes time to master the many features and fully benefit from the tool.
What recommendations would you give to someone considering this product?
You can never go wrong with ActiveCampaign. It offers more than just email marketing features and it never disappoints. Besides, it also comes at a competitive cost.
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Enables Productivity
Please tell us why you think this review should be flagged.

Courtney E.
- Role: C-Level
- Industry: Consulting
- Involvement: Business Leader or Manager
Submitted Jul 2021
We Love Building Nurturing Our List on Auto-Pilot!
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
Unlike other email marketing software we've tried, Active Campaign is the only solution we've found that includes everything we're looking for in an email marketing platform, specifically ease of use, intuitive, detailed reporting, list segmentation, and enhanced automation features.
What is your favorite aspect of this product?
Hands down, Active Campaign's email automation functionality is our favorite aspect of the product!
What do you dislike most about this product?
Sometimes, knowing where to click to find what you're looking for (such as reporting) can be a little confusing and cumbersome. But, Active Campaign's support team is always at the ready to help us via live chat whenever we have a problem.
What recommendations would you give to someone considering this product?
Consider what goals you're looking to achieve with your email marketing — if increasing sales, nurturing your community, and setting-and-forgetting automation features are important to you, give Active Campaign a try. You won't be disappointed.
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Trustworthy
Please tell us why you think this review should be flagged.
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