What is ActiveCampaign?

ActiveCampaign is a category-defining Customer Experience Automation Platform that meaningfully connects and engages with customers. It creates optimized customer experiences by automating many behind-the-scenes marketing, sales, and support processes. Businesses of all sizes have access to hundreds of pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful cross-channel orchestration, segmentation and personalization.

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Awards & Recognition

ActiveCampaign won the following awards in the Email Marketing category

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ActiveCampaign Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on ActiveCampaign.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

1
Since last award

97 Plan to Renew

1
Since last award

86 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+95 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love ActiveCampaign?

2% Negative
1% Neutral
97% Positive

Pros

  • Helps Innovate
  • Performance Enhancing
  • Acts with Integrity
  • Transparent

Feature Ratings

Average 86

Auto-Responders

89

Email Delivery

88

Campaign Management

87

Text Messaging

87

Segmentation

86

Dynamic Content

86

A/B Testing

86

Content Authoring

85

Contact Database

85

SPAM Compliance

85

Surveys and Polling

85

Vendor Capability Ratings

Average 85

Ease of Data Integration

87

Ease of Customization

86

Business Value Created

86

Quality of Features

85

Ease of IT Administration

85

Ease of Implementation

85

Breadth of Features

84

Availability and Quality of Training

84

Product Strategy and Rate of Improvement

84

Usability and Intuitiveness

82

Vendor Support

81

ActiveCampaign Reviews

Steve D.

  • Role: Operations
  • Industry: Finance
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Aug 2021

A robust application for email marketing.

Likeliness to Recommend

10 /10

What differentiates ActiveCampaign from other similar products?

ActiveCampaign is one of the email marketing tools that is really doing well. Since i implement it, it has enabled us to engage professionally with our global customers. It is a great software that allows you to send outbound emails, building and personalizing emails and manage email lists.

What is your favorite aspect of this product?

My experience with ActiveCampaign has been overwhelming since it has made it extremely easy to market our services worldwide. We can easily reach our customers regardless of where they are. Again, it is a great software with a very simple and user-friendly interface that makes it easy to use.

What do you dislike most about this product?

ActiveCampaign is a recommendable software for email marketing services. I have nothing to dislike.

What recommendations would you give to someone considering this product?

All companies looking for a great platform for email marketing, i recommend ActiveCampaign.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Janet A.

  • Role: Sales Marketing
  • Industry: Insurance
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Aug 2021

ActiveCampaign for email marketing services.

Likeliness to Recommend

10 /10

What differentiates ActiveCampaign from other similar products?

Implementing ActiveCampaign in our organization has really saved us marketing time and cost. What i like most about it is the ability and capability to collaborate with our customers efficiently. ActiveCampaign has a responsive design that makes it easy to learn and adapt. Getting started with it is easy and fast.

What is your favorite aspect of this product?

For email marketing purposes, i recommend ActiveCampaign since it comes with great features that allow you to create campaigns and instantly send them. Additionally, ActiveCampaign has a very responsive customer support team, very helpful and friendly 24.7.365.

What do you dislike most about this product?

ActiveCampaign has helped us to remain active in marketing field. I have nothing to dislike about it.

What recommendations would you give to someone considering this product?

It is amazing, saves us time and money. I recommend it.

Pros

  • Helps Innovate
  • Enables Productivity
  • Trustworthy
  • Caring

Crystal M.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Aug 2021

Highly managed Email Marketing

Likeliness to Recommend

9 /10

What differentiates ActiveCampaign from other similar products?

Active Campaign, offers almost everything you need in a newsletter marketing tool, its automation is the real deal, and makes the versions of other tools pale in comparison, with this plan which is the basic one you can have all the components to automate emails in a secure way, it has nothing to send to any other program, it has an extremely extensive bulk email management which allows you to generate thousands of advertising documents per day that can be carried and managed comfortably within the email campaigning platform.

What is your favorite aspect of this product?

My favorite aspect of this program is the inbox on the information board, it is quite large and you can see in an organized way all your contacts and work done by dates and times according to a scale that follows without any disorder, it is easy to understand and its breadth reaches many spaces as it works directly with the cloud which benefits with enough space to store and manage quite large content when sending mass mail, it is an extremely agile and easy way which makes my work easier.

What do you dislike most about this product?

A negative aspect of this program is the image editor that is generally broken, it has many templates that are special for clean work, but sometimes it is necessary to upload images that are important and that are made with other programs, which is why it is slow and tedious, on the other hand there is nothing to worry about.

What recommendations would you give to someone considering this product?

Its marketing automation is truly second to none. It is extremely powerful and very easy to use, allowing you to automate follow-up campaigns, edit multiple conditions and much more. This is all done through an easy to use flowchart style system. There are also pre-made "recipes" (templates) that you use or get ideas from. You can also create an automation from scratch, it is recommended for large advertising campaigns and integrating sales with marketing, my use is mainly with email marketing and its automation.

Pros

  • Helps Innovate
  • Reliable
  • Performance Enhancing
  • Efficient Service

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