What is ActiveCampaign?

ActiveCampaign is a category-defining Customer Experience Automation Platform that meaningfully connects and engages with customers. It creates optimized customer experiences by automating many behind-the-scenes marketing, sales, and support processes. Businesses of all sizes have access to hundreds of pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful cross-channel orchestration, segmentation and personalization.

Company Details

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Awards & Recognition

ActiveCampaign won the following awards in the Email Marketing category

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ActiveCampaign Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on ActiveCampaign.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

98 Plan to Renew

1
Since last award

87 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+95 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love ActiveCampaign?

2% Negative
1% Neutral
97% Positive

Pros

  • Acts with Integrity
  • Transparent
  • Security Protects
  • Helps Innovate

Feature Ratings

Average 86

Email Delivery

89

Auto-Responders

89

Campaign Management

87

Text Messaging

87

Dynamic Content

86

Segmentation

86

Content Authoring

86

Contact Database

86

A/B Testing

86

SPAM Compliance

85

Surveys and Polling

84

Vendor Capability Ratings

Average 85

Ease of Data Integration

87

Ease of Customization

86

Quality of Features

86

Business Value Created

86

Ease of IT Administration

85

Ease of Implementation

85

Breadth of Features

85

Availability and Quality of Training

84

Product Strategy and Rate of Improvement

84

Usability and Intuitiveness

83

Vendor Support

81

ActiveCampaign Reviews

Povilas P.

  • Role: C-Level
  • Industry: Education
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Jul 2021

Easy to use. Price is fear.

Likeliness to Recommend

8 /10

What differentiates ActiveCampaign from other similar products?

It has more features that i needed and it is easy to use.

What is your favorite aspect of this product?

Campaigns and CRM. These are the most i use and easy to follow up in the observation how my last work impacted those who are getting emails.

What do you dislike most about this product?

My emails is marked as promotion or even spam and this is what i am most unheappy.

What recommendations would you give to someone considering this product?

To have clear strategy what you want goal you want to reach and prepare with the features AC has and what amount of them will be useful for your business.

Pros

  • Saves Time
  • Trustworthy
  • Efficient Service
  • Effective Service

Camilo H.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jul 2021

An Essential Marketing Tool

Likeliness to Recommend

8 /10

What differentiates ActiveCampaign from other similar products?

It´s integrate very usefull features into one platform

What is your favorite aspect of this product?

I love the Email Marketing Tool

What do you dislike most about this product?

The Customer Support team doesn´t give clear answers

What recommendations would you give to someone considering this product?

Just use it! You won´t regret it!

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Unique Features

Cons

  • Slower Product Innovation
  • Less Efficient Service
  • Less Effective Service

Justin V.

  • Role: C-Level
  • Industry: Consulting
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Jul 2021

All the pieces you need - segmented to grow

Likeliness to Recommend

10 /10

What differentiates ActiveCampaign from other similar products?

CRM and Email is key for us to track leads. Too many tools are one or the other.

What is your favorite aspect of this product?

Integrated into so many other tools

What do you dislike most about this product?

The Automation builder is really powerful, but incredibly slow after you build in a decent nurture sequence.

What recommendations would you give to someone considering this product?

Plan your automation first in Word/Grammarly to save time building.

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Trustworthy

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